Don Ciccio & Figli Eklectika Liqueur designed by With Georgia
With Georgia, brand strategists for consumer brands create a harmonising visual identity with product and design.
With Georgia, brand strategists for consumer brands create a harmonising visual identity with product and design.
Don Ciccio & Figli
Don Ciccio & Figli, generational crafters of Italian herbal liqueurs who recreate family recipes dating back to 1883, who craft a limited edition Eklectika displaying a wide spectrum of flavours. Although rooted in tradition, Don Ciccio & Figli liqueurs are inspired by places, cultures, and communities beyond the Italian borders. Introducing the Eklectika during Pride Month, the liqueur’s tasting notes and packaging design display a wide array of colour and glittery visuals that emit summery vibes.
With Georgia
To celebrate the notion that "all are welcome," Georgia, the brand strategist, and Jane, the designer, moved towards a direction that highlights "eclectic," creating leeway for flexibility to explore a series of different flavours that are different yet harmonise collectively.
More commonly known as Becky and Gia, the duo created shared connectivity in product and visual identity as the colour palette supported the liqueur flavours. The explosive fruit-based design delivered adaptability with the core ingredients and design elements of the brand, leaving this limited edition one of the 4th best liqueurs in the Don Ciccio & Figli online collection this year.
For more information onWith Georgia’s design, visit their website or follow them on Instagram.