Dr Pepper’s latest permanent edition of Strawberries & Cream reveals innovation in tasting notes and packaging design

Dr Pepper launches their latest flavour, Strawberries & Cream in their permanent beverage lineup with a visual identity that does not stray far away from the signature core branding. The new label boasts a swath of light pink for both sugar variants of the new flavour, with full fat completed with the classic Dr Peppa palette and zero sugar indicated with black. A bright red strawberry with concentric white circles adorns the pack, with a banner indicating the tasting note "Strawberries & Cream" on the front.

The ZERO Sugar packaging sports a swatch of pink and black with a smaller illustration of the strawberries and banner. ‘Zero Sugar’ is written in bold and white typography against the black swath.

Dr Pepper’s scientists are constantly working towards creating innovative flavours that delight consumers. The ‘Strawberries and Cream’ flavour is crafted to delight consumers with a pack that displays the innovative flavour of the fruity canned drink.

For more information on Dr.Pepper’’s design, visit their website or follow them on Instagram.

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