YUNGBLD delivers a vibrant packaging rebrand for the chemist-founded skincare brand, Educated Mess, targeting a Gen Z audience

Crafted by chemists, Educated Mess is a skincare brand with a bold and messy vision while representing a work-hard, play-hard, stress-free lifestyle. Working to deliver a rebranded packaging system that is contemporary and spirited, Educated Mess tasked YUNGBLD Studio with delivering a visual identity that matches the brand ethos, targeting a Gen Z audience while also resonating with millennials.

YUNGBLD Studio’s work indicates vibrance and striking visuals, matching the rebranding of Educated Mess. They deliver a complete visual revamp targeting a Gen Z audience with a striking, distinctive, and refreshing packaging system. The design studio uses fresh and approachable language.

A vibrant colour palette is strategically used for a shelf stand out in the skin brand category, simultaneously aiming at grabbing attention and portraying revitalization and refreshing elements.

With gender neutrality at the core of the brand, the colour system supports gender-neutral tones of vivid hues with a minimalistic sans-serif typeface. The overall visual identity delivers minimalistic features with a bold yet approachable identity.

For more information on YUNGBLD’s design, visit their website or follow them on Instagram.

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