Elevating laundry with the rebrand of Clothes Doctor, by The Space Creative
Luxury laundry brand, Clothes Doctor has a fresh new look, designed by the award-winning Bristol-based creative agency, The Space Creative.
Founder Lulu O’Connor and the Clothes Doctor team are on a mission to build a global lifestyle brand which encourages people to love the clothes they own, addressing the social issue of fashion pollution and waste, by caring for what you have rather than buying new. Clothes Doctor has a range of high-performance laundry care for precious garments with solid eco-friendly credentials and amazing fragrances.
Having been selling exclusively online, The Space Creative helped them refresh their branding and packaging design to be shelf-ready, while improving the unboxing experience in e-commerce. With increasing competition from new brands who had come onto the market with an accessible but premium feel for their products with a relatively high price point, The Space Creative sought to create a clean, simple, and contemporary look for Clothes Doctor with clever use of colour and symbolism to build a design system that could work as hard off pack as it does on
he resulting branding uses clean fonts in black on white, juxtaposed with pastel shades of colour to segment the range. The Space Creative created a unique set of geometric symbols based on a 3x3 grid of dots that communicate the usage or format of each product, from detergents to fabric conditioners and powders to spritzes. These symbols were used to create a pattern across the inside of e-commerce shippers, as well as on social media posts and other marketing comms, helping to reinforce the distinctive visual language for Clothes Doctor.
For more information on the design, visit The Space Creative's website or follow them on Instagram .