43oz Design Studio creates a visual identity for sustainable food brand, Foodberry Natural Drinks

Foodberry Natural Drinks, a fitness-conscious and sustainable food brand, uses design to transfer the way people eat. With sustainability at the heart of the brand, the packaging and the product is eco-centric making it plastic-free and packed with bioavailable nutrition.

43oz Design Studio was tasked with crafting a visual identity communicating the brand’s focus on natural fruit drinks and smoothies. Designed to target a broad audience ranging from children to a health-conscious audience, with key characteristics portraying natural ingredients, healthy benefits, and fresh batches.

The overall visual identity takes a minimalistic and ergonomic approach making the product look like a pharmaceutical elixir. The colour palette is directed towards an organic aesthetic, with hues of green and white adorning the specially crafted film label with transparent features. The label communicates the drink's benefits in a clear and concise manner aiming for a shelf-stand out.

For more information on 43oz Design Studio’s design, visit their website or follow them on Instagram.

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