NH1 Design creates a label design for Bira 91’s Hill Station Hard Cider Ales launch

To expand its portfolio, Bira 91, a leading premium beer company, launches ‘Hill Station Hard Cider Ales’ as a challenge to add a new category beyond beers with an RTD option. NH1 Design delivers an identity that evokes nostalgic feelings of hill stations and illustrations of the primary ingredient, Himalayan apples.

NH1 Design, a strategic brand consultancy in India, builds a design narrative that invokes the simple pleasures of life. The label illustrations feature vintage trains and apple orchids, capturing the mysticism of hills. The illustration of orchids is added to indicate the freshness of hand-picked apples. To differentiate each variant, the sky is illustrated in different colours of pink, blue, and indigo.

The overall visual identity delivers a creative narrative with nostalgic illustrations that reflect the flavours of freshness and sweetness with a hint of malt.

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