The Mexico City based design agency creates an abstract motif that symbolizes Mexico’s pre-Hispanic culture for Agua Blanca Mezcal.

Inspired by Mexico’s rich history from the architecture to its relics and ancient civilizations, design firm HUMAN delivers an abstract and vibrant visual identity for Agua Blanca’s range of mezcals.

“Agua Blanca portrays the tradition, the joy, the family, the union, the roots of our culture and the passion when drinking an exquisite mezcal.”

The core design element that adorns the bottles is an abstract pattern that represents the process by which the mescal is made. Rolling hills of the agave fields and the water that nourishes them are reflected in the linear curves of neon colours. The sun and moon is represented as a gold foil sphere within the pattern and a single gold foil droplet symbolizes the all-important agave juice.

The neon and foil motif stands vibrantly against the black matt label background. The balanced composition is completed with brand name at the bottom, using a confident font in matching foil print, delivering a premium aesthetic.

For more information about the HUMAN design visit their website or follow them on Instagram .

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