Iced T Frozen Dessert by Sophia Georgopoulou
Sophia Georgopoulou delivers a visual identity for tea-infused frozen dessert, Iced T.
Sophia Georgopoulou delivers a visual identity for tea-infused frozen dessert, Iced T.
Iced T Frozen Dessert
A devoted tea lover, Stacy, and the founder of vegan ice cream manufacturing company, Natty Bunny, launches Iced T Frozen Dessert, a fusion of refreshing organic tea and iced desserts.
The founders wished to feature a visual identity that focused on the key ingredient portraying a natural, refreshing, and refined vibe while infusing the elements of the ice cream that is inviting, and uplighting. Together, they delivered a dessert that was light and refreshing after many brews and churns.
Sopiadotcom
Design agency, Sopiadotcom, delivered a visual identity that uses the two flavors of tea and ice cream to dominate the design concept. With an emphasis on the brand name, an expressive logo adorns the center of the packaging. A big T dominates the illustration to draw attention to the tea heritage that shapes the brand.
Surrounding the T logo is an uplifting sun motif, complete with tea leaves to create the sun rays as a reference to the pure ingredients. Each variant is color-coded in pastel tones and signature-like script typeface to add a personalized touch to the packaging. The design elements deliver a scenic, imposing, and subtle vintage vibe.
For more information on Sophia Georgopoulou’s design, visit their website or follow them on Instagram.