Tactic delivers a packaging design that promotes ‘Happy Hedonism’ using AR-powered pleasure for a dopamine-stimulating RTD sparkling, Illicit Elixir

Challenging conventional beverages, 'Illicit Elixirs' makes a remarkable promise of 'Happy Hedonism'. With the misconception of stimulated dopamine release, Illicit Elixirs takes a unique path by offering legal, Ready-To-Drink sparkling beverages enriched with a proprietary blend known as 'DopaJoy,' specially designed to boost natural dopamine release - the happy chemical.

The packaging and branding of Illicit Elixirs are a vibrant and engaging nod to dopamine's role as the 'feel-good' neurotransmitter. Its carnival-inspired presentation is an invitation to happiness before the first sip. The product line features fun, tongue-in-cheek flavour names such as "Late Night Fruity Call," "Vegas Debauch-A-Berry," "Watermelon Lime Thirst Trap," and "Let’s Party Peaches." Even the mascot, grinning from ear to ear, contributes to the aura of 'Happy Hedonism.' The visual illustration used in the packaging references pleasurable pursuits, from slot machines to heart-shaped handcuffs.

Illicit Elixirs elevates the pleasure factor with an Augmented Reality (AR) experience, crafted in collaboration with AR developer Tactic, known for creating immersive branding experiences. Elixirs uses technology to deliver a multimedia show activated through packaging and viewed with a smartphone. Each flavour of Illicit Elixir treats consumers to a lively, carnival-inspired AR show, enhancing the overall sensory experience and making 'Happy Hedonism' a reality for anyone seeking a fun, dopamine-boosted adventure.

This brand has created a seamless blend of the science of dopamine with the joy of consumption, offering a unique and exhilarating experience for its patrons. The 'DopaJoy' blend, coupled with its carnival-themed presentation and AR-powered packaging, places Illicit Elixirs at the forefront of the beverage industry, promising not just a drink but an unforgettable journey into 'Happy Hedonism.'

For more information on Tactic’s design, visit their website.

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