ZAK’s design for Nora’s non-dairy ice cream, crafted with quintessential nostalgic aesthetics

A plant-based ice cream brand, Nora's, captured Whole Foods, Save-on-Food, and Choices Markets in Canada, dominating the ice cream category. The brand collaborated with ZAK to deliver an overall visual identity and packaging identity portraying the playful, fun, and nostalgic elements of ice cream.

ZAK, a British Colombian creative agency, delivered a pack dominating the ice cream category with a contemporary yet timeless shelf standout, a pastel colour palette, and a bold scripted logotype adorning the front of the pack. Each variant is boldly displayed on the front of the pack, and the colour scheme matches the flavours of each pack.

ZAK’s Design has previously worked with Nora's, and this time around the work revolved around an upgrade to the existing design, giving it a more futuristic look. The pack displays a combination of bold yet soft vibes paired with striking fonts and pastel hues.

For more information on ZAK’s design, visit their website or follow them on Instagram.

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