Developed in-house by the PepsiCo Design and Innovation team, soda brand Mirinda launches fresh and fun rebrand and visual identity alongside global platform 'Smile Please'.

Crafted to spark joy and brighten everyday life, the Mirinda sodas are inspired by revisited visual codes from the 60s,70s, 80s and 90s, reconnecting with a spirit that has always been playful, expressive, and full of life.

Bold and distinctive typography, fresh colours and oversized single fruit graphic fruit in semi-circle form puts flavour at the forefront of the design. What’s created is a system that’s both playful and tactile, sparking curiosity and a smile from the first glance.

As part of the 'Smile Please' platform, Mirinda is launching 'Smile Chain', a digital campaign designed to spark a chain reaction of positivity.

Eugene Willemsen, CEO, International Beverages at PepsiCo, shared, “Mirinda has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.”

Images from Pepsico Design

See more from the PepsiCo Design and Innovation team here.