What can we expect to see next from South America?
Last year we saw some beautiful and innovative designs on the global stage from South America. What will we see in 2024?
Last year we saw some beautiful and innovative designs on the global stage from South America. What will we see in 2024?
Pentawards has always been about celebrating the best in packaging design on a global scale across different sectors and industries. Since its launch in 2007, Pentawards has received over 32,000 entries from nearly 100 countries across the globe.
After some beautiful designs in last year's competition, we are excited to see what brands and creative agencies from the likes of Brazil, Colombia, Argentina and more will put forward for 2024!
For a flavour of what to expect this year from this region, we take a look back at some of last year's winners.
Las Quinas X Mujeres de La Cañada | Prickly Pear Cactus Jam by Tridimage, Argentina
Branding & Consumer - Smart and Connected Packaging, Silver
The project is about economic empowerment by turning the pear fruit of a local cactus into a significant source of income for rural Latin American women laborers. The packaging design reflects this purpose with symbolism, with the silhouette of a female hand and the texture of thorns, which represents the collective labor of women and the harsh context they face.
To delve deeper into the project's emotional story, an NFC tag was included that leads to a virtual platform presenting relevant messaging and storytelling to consumers before, during, and after the sale.
Find out more about Tridimage here .
Andes Gin by Oveja & Remi, Argentina
Beverages - Spirits (Clear), Bronze
The spirit is the true Andean expression, with unique and exotic aromas that come from botanicals that only grow in South America. It was a big challenge to create packaging that could compete with the best spirits in the world, while still maintaining the craft spirit of its creators.
Find out more about Oveja & Remi here .
Atilatte String Cheese by MELT Design, Brazil
Food - Dairy & Soya based products, Silver
Atilatte string cheese is made with grade A milk, fully providing the quality and the healthiness of dairy products. MELT Design were asked to design a package aimed at children, while considering two different buying options: buying a single product or buying an 8-stick bundle sold in stand-up pouch packages.
The goal was to develop fun packaging that would not only connect with the children, but also appeal to the adults at the point of sale. A playful universe, inhabited by “long” animals, was created - which fitted perfectly into the string cheese long shape. The package’s vibrant color palette decorates the lunch boxes, making snack breaks even more enjoyable for the little ones.
Find out more about MELT Design here .
Salento Organics by SCD, Colombia
Food - Plant based, vegan and alternatives, Bronze
Salento Organics (SO) are healthy, fruit based snacks which needed a voice and identity. The owners wanted the packaging to reflect the product's origins, use of natural ingredients and processes, and their mission to help local farmers.
For the logo, inspiration was taken from Cocora Valley and Salento, with its towering palm trees, combined with a tropical look and feel in the visual culture. A jumpy, quirky, and unique, modified font helped create a happy, joyful brand. The packaging design reflects show the process and making of the final product; a combination of exotic, natural fruits with tasty dark chocolate.
Find out more about SCD here .
Why Not Spreads by Borondo Studios, Colombia
Food - Desserts and sweet foods, Bronze
Following the successful launch of oat flour and almond flour based Pancake & Waffle mixes into the Colombian market, Why Not decided to create the best nut-based spreads to go with them. And not only are they vegan, but also sugar-free, gluten-free, additive-free, dairy-free and palm-oil-free.
The “Spreeead” family redesign involved the creation of their very own jar, colored to match the exact tone of their signature purple and a custom made cap with their monogram embossed in it. They also got a custom shaped template for the labels that resemble the act of spreading something, with all the graphics keeping it a little bit messy.
See more of their work here .
A note from one of our judges
Hernán Braberman, Partner and Executive Creative Director at Argentinian agency Tridimage
" It's fantastic to see incredible packaging designs not only from around the world but also to appreciate the talent and creativity coming from South American countries.
As a member of an Argentine Pentawards-winning agency, it's fantastic to be recognized on this scale and help showcase the amazing talent we possess."