forpeople partnered with The Coca-Cola Company to build a new global identity and expression system with citrus-sharp cultural edge

To reassert Sprite’s status, the agency knew they had to regain the respect of an audience who similarly carve their own path, shaping culture as they go.

To connect, Sprite had to bring flavour, intensity, and a fearless originality that invites collaborators, creators, communities to rewrite the rules of what people expect from a beverage brand.

forpeople sought to capture the intense experience of drinking a Sprite in every aspect of the identity. They injected an acidic sharpness and clarity into the wordmark, Lymon, and colour palette, and released an uncontainable jolt of refreshment everywhere else.

The result is a sensory identity with materiality, motion, and art direction, building a system with a bold and unapologetic answer to whatever anyone might throw at it — from spicy noodles to tea and rap battles.

forpeople took Sprite powerfully back to the basketball courts, streets, tables, and club dancefloors. Seoul to Shoreditch. Seeking new expressions of ultimate refreshment. Meeting people where they are.

They also unleashed a range of bespoke glassware, iced up coolers, billboards bursting with flavour, and honed the Sprite identity into a platform for an ever-manifesting world of experiences, collaborations, and flavours.

Find out more about the rebrand here .

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