From Vietnam to Mexico, Sri Lanka to Senegal, entries into the Pentawards competition come from all across the globe. We explore some of the entries and winning packs from different corners of the globe from last year's competition.

Last year, the Pentawards annual competition received over 2,000 entries from more than 62 countries, and since its launch in 2007, it has received over 36,000 entries from nearly 100 countries across the globe.

International brands and design agencies from all over have taken their shot at winning a Pentaward, with many making their mark on the global packaging design stage - and now its your turn . Below we take a look at some of the entries and winning packs from last year's competition that showcase the different styles and expertise across different countries.

For your chance to make your mark in 2025, make sure you enter this year's competition , open until 28 March!

VIETNAM

Eggyolk Tableware Packaging by Hands Collective VietNam (2024 Silver award)

A small coffee brand known for its signature egg coffee, Eggyolk challenged Hands Collective to reimagine how it approaches packaging for its new tableware collection. The design features only necessary information and simple use of colour and illustration to limit the usage of ink and paper, whilst the structural design eliminates adhesive creating a unique unboxing experience that resembles the motion of cracking an egg.

MEXICO 

Gogoma Pet Treats by Mamba Studio (2024 Silver award)

Gogoma was born in the cozy kitchen of two sisters, where they lovingly crafted treats for their furry companion. As sales grew organically, they set their sights on expanding into the feline market, prompting a need to refine their brand's aesthetic while preserving its natural and approachable appeal. A key objective was to develop packaging that would cater to both cats and dogs, striking a harmonious balance between vibrancy and subtlety while staying true to their organic soul. Thus, Gogo emerged—a spirited mascot embarking on adventures inspired by the ingredients of each recipe: diving into the depths of tuna and seaweed, riding the waves of LA, attending school with his PB sandwich, and frolicking with bees.

KAZAKHSTAN

OT by Brand Forma (2024 Gold award)

In Kazakhstan, a lack of comprehensive sex education, gender inequality, and a culture of shame around sexuality persist. OT aims to be more than a product—it's a symbol of healthy, equal relationships, promoting mutual understanding in intimacy. With "O" symbolizing a woman and "T" a man, OT, a domestic condom brand, seeks to redefine sexual culture through thoughtful design and communication.

SENEGAL

Sensory Odyssey from Africa to the world by RETBAA (2024 Gold award)

Retbaa’s packaging reflects its fusion of African heritage and Parisian elegance, designed to take consumers on a sensory journey. Inspired by the richness of Africa, the brand’s aesthetic embodies authenticity and storytelling. The packaging varies across its three realms—Gourmet, Beauty, and Ambiance—with each product exuding luxury and cultural depth. From spice and chocolate selections to handcrafted soaps and elegant candles, every detail highlights natural ingredients and a commitment to quality. Thoughtfully designed gift boxes further elevate the experience, making each creation a celebration of Africa’s essence.

INDIA

Aziz by The Neat Trick (2024 Bronze award)

Aziz reimagines traditional whiskey aesthetics with a design rooted in romance and regal elegance. Inspired by the Urdu word for "beloved," its emerald-shaped bottle features metallic braces and a central playing card depicting a king with a sword and a queen with a rose—symbols of their unbreakable bond. A gold-plated frame with four screws narrates their love story, while the crown-shaped cap, adorned with a diamond, signifies majesty. The bottle’s neck bears the numeral "38" on a metal plaque, adding intrigue. Encased in a grand wooden box that opens like castle doors guarded by sentinels of love, Aziz reveals a luxurious whiskey inside.

SRI LANKA

Gini Maya Sri Lankan Chilli Oil by Studio Nice One

Derived from the Sinhala word meaning fiery, Gini Māyā represents fire and feminine energy, as well as 'magic' in Sankrit. To encapsulate the Sri Lankan concept and name into the design, a female figure wearing traditional dress is at the centre of the design with fire in her hands as the gatekeeper of the heat. As eyes are related to perception, and can often be subject to illusions, they feature heavily on the jar seal to connect the concept back to an element of magic. This is also an additional nod to how the flaming eye relates to the spice level of the oil inside.

NETHERLANDS 

Dappr by Brandnew (2024 Gold award)

Dappr is an urban healthcare brand designed for those who dare. Its bold identity features vibrant colours, energetic graphics, and a dynamic slanted logo with a spark at its heart. The first product range—eco-friendly bandages in a tin box—breaks away from dull designs with five playful themes and a unique slanted shape, reflecting the brand’s active and fearless attitude.

USA

Casa Obsidiana by Makers & Allies (2024 Pentawards Platinum)

Casa Obsidiana tequila is crafted in Jalisco, Mexico, where obsidian stones enrich the volcanic soil. The packaging reflects this heritage, with vessels sculpted from clay and adorned with obsidian relics. Minimalistic branding highlights the luxurious, artful silhouette of each bottle, while the luxury boxes, inspired by Mexican art museums, feature open gallery windows. Premium print techniques mimic a linen-like texture, evoking a sense of place and inviting consumers to experience the union of tradition and craftsmanship behind the tequila.

To find our more about the Pentawards' global competition, see here - ends 28 March!