the branding people’s complete branding and visual identity for sustainable pet food brand Petaluma.

Petaluma is a pet nutrition company born from a love of animals – for those that share our homes and those that share our planet. The California based brand produces 100% plant based and certified organic pet food that is both nutritious for your furry friend and sustainable. Their main goal however is not just to produce eco-friendly alternative pet food but to entice and inspire consumers to opt for the plant-based, sustainable option.

With the company’s objective in mind, the branding people created a complete visual universe that’s eye-catching, appealing and communicates the brand message.

A characterful narrative of humans and pets working together to help the planet plays out in charming illustrations, its positive message complimented by a bright and cheerful colour palette made up of soft and contrasting block colours. The branding people’s use of graphics also stands out within the category that more often features photo-centric branding.

Chunky word marks highlight fun messages whilst communicating the choice that dog owners now have and the difference their choice can make.

The overall design supports the brands ethos by delivering an approachable, friendly tone that appeals to both young and old as well as a visual identity that stands out within the category and among busy shelves.

For more information about the branding people’s design visit their website or follow them on Instagram .

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