The Cornish Jar, packaging crammed with character by Buddy Creative
The Cornish Jar turns ordinary chutneys into a bold, playful explosion of flavour, with a brand identity as adventurous as its jars
The Cornish Jar turns ordinary chutneys into a bold, playful explosion of flavour, with a brand identity as adventurous as its jars
The founders of The Cornish Jar don’t do ‘normal ’and believe life’s too short for predictability. What started as a passion project – feeling uninspired by the same-old mushy brown mainstream chutneys – quickly became a moreish mission to wake up the taste buds and ignite some excitement. Every jar is a rebellion against bland packed with BIG flavour from bold unexpected ingredient combinations.
They needed an identity to match packing a punch in a traditional and tired market. The agency created a playfully bold brand bursting with colour and larger-than-life characters joyfully squeezing themselves into everything from paddling pools to telephone boxes – much like the flavours crammed into every jar. Because food most definitely can be all about flavour AND fun!
For more information on the design, visit Buddy Creative's website or follow them on Instagram .