Otherway creates a bold and functional brand identity for haircare brand, Thix

Thix, a hair care brand, gets a brand new identity that is bold, minimalistic, and functional. Crafted with high-quality ingredients, this is a product for an audience that is passionate about hair careon hair care. London-based design studio, Otherway was tasked with creating a visual identity that delivered the brand's values of trust and reliability.

The brand name is a combination of "thick" and "fix," with a visual identity inspired by the 70s and 80s retro packaging from the health and beauty industries. Adorning the aluminium pack is the brand name, "Thix," in big and bold typography with a monochromatic palette of fresh green and a bright white to match the mint and eucalyptus fragrance.

With simplicity as the core design concept, Otherways puts emphasis on authentic product descriptions outlining a combination of science and performance. Crafted for a shelf stand out in the hair care market, Thix communicates a message of reliability.

For more information on Otherways’design, visit their website or follow them on Instagram.

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