“Untitled” label design by Lefki Savvidou and Marios Karystios
Cypriot artists Lefki Savvidou and Marios Karystios create a tongue-in-cheek label design for Vouni Panayia Winery’s latest Microvinifications project "Untitled".
Cypriot artists Lefki Savvidou and Marios Karystios create a tongue-in-cheek label design for Vouni Panayia Winery’s latest Microvinifications project "Untitled".
For the last four years, Vouni Panayia Winery have run a Microvinifications project, which is the process of winemaking on a very small, intense scale. Through observing the performance in different viticultural and oenological practices, the project was created to expand Vouni Panayia Winery’s understanding of the grape varieties of Cyprus. The resulting wines are assigned a specific story that represents each variety, and artists are invited to illustrate in their unique styles these stories and anything relating to Vouni Panayia Winery and the island of Cyprus.
As part of their penultimate Microvinifications IV project, Vouni Panayia Winery has collaborated with Cypriot artist Lefki Savvidou and Marios Karystios to create a label for their first wine of the series “Untitled”.
The stripped-back design jokingly shares the sentiments that most have felt during and since the global pandemic. Simplified to a hand-drawn typography motif, the relatable and witty words become the only focus of the design. Its minimalism offers a modern, quirky aesthetic, and reflects a time when everything became a little more concentrated.
For more information about Lefki Savvidou and Marios Karystios design visit their website, Lefki Savvidou and Marios Karystios or follow them on Instagram, Lefki Savvidou and Marios Karystios.
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