Butterfly Cannon works with world-renowned star, Whoopi Goldberg in their latest collaboration to deliver a layered and expressive visual identity for Whoopi Prosecco

Whoopi Goldberg tasks Butterfly Cannon to deliver a visual identity to match the star’s identity and spirit. This resulted in a bold and vibrant pack with layered, artistic and expressive illustrations.

The visual identity is an interpretation of one of Whoopi’s get-togethers, a place where different personalities and conversations flow together. A striking colour palette with vibrant colour schemes calls for a stand-out element. Layered effects of multiple debossed patterns represent different people and personalities coming together.

‘The folks at Butterfly Cannon completely get me and my love for hosting and have brought this to life in a stunning design to usher in an exciting new era for Whoopi Prosecco.’, said Whoopi Golberg.

The pack invokes excitement and joy with the playful copy on the label and vibrant pink pull tab. Once unwrapped, a pop of contrasting green inside the neck closure is revealed. Added elements of foiling, micro-embossing and debossing add to the playful elegance of the design. The same attention to detail is carried over into the back label, elevating an area of the pack.

Find out more about Butterfly Cannon here, and follow them on Instagram.

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