Back Butterfly Cannon redesigns The Dalmore’s Principal Collection
The leading single malt whiskey brand gets a modern revamp with more contemporary design methods.
Since its establishment in 1839, The Dalmore has been a leading name in the single malt Scotch whisky market and although the brand has experienced exponential growth in recent years, the Dalmore team wanted to inject more modern luxury cues in order to set it up for the next phase of its growth and build on the success of its core Principal Collection.
With six individual expressions within the Principal Collection - The Dalmore 12 years old, Port Wood, 15 years old, Cigar Malt, 18 Years old and King Alexander III – Butterfly Cannon recognised it was important to capture the subtle distinctions, whilst establishing a consistency and confidence across the range that better reflected the brand’s high-end positioning. Contemporary design cues were taken from outside of the Single Malt category to interpret the luxurious depth and finesse of the products in an elevated and distinctive way.
The iconic Royal Stag symbol is made the central focus of the outer box, proudly positioned high up on the pack, above the wordmark with sculpturally embossed detailing giving it sharp definition. The new matte texture and micro-embossed motif provide a contemporary tactility to the packaging and a silver band in the lower half of the box, frames and defines the space for brand & product information.
Across the range, the original colours have been subtly enhanced through the use of micro-embossed texture and satin finishes, reinvigorating a traditional palette with a modern kick. Through the use of bespoke fonts, age statements have been subtly emphasised and elevated.
(The Dalmore before and after)
Although the brand has been reinvigorated with modern design methods, The Dalmore is still very much recognisable as the leading single malt Scotch whiskey, just with a contemporary new twist.
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