ton bui’s complete packaging and brand design for beauty brand D’Vi nature driven by the concept of holistic beauty.

Vietnamese herbal beauty brand D’Vi nature works on the power of raw, natural ingredients, harnessing the power of mother-nature. All products are distilled from a concoction of pure herbal extracts with a philosophy that beauty comes from within. A philosophy that runs through ton bui’s packaging concept.

An instantly striking example of this natural influence is the deep green hues used throughout the pack, from the rich deep shade that adorns the external box to the lighter reveal within, all finished with a grainy quality.

The use of carved and smoothed wooden containers and caps continue this natural aesthetic to give the impression that it's been plucked from nature, as well providing a premium feeling and differentiating it from competitors within the market.

The minimal colour scheme and simple typeface throughout the packaging and identity provides a sense of serenity, further accentuating the product purpose and brand philosophy.

For more information about ton bui’s design find them on Instagram .

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