2024 PEOPLE'S CHOICE AWARD SHORTLIST
In addition to professional expert opinions, we listen to the voice of the public. As part of the 2024 competition, we're giving YOU a chance to vote for a winning entry, the People's Choice Award.
Voting is now closed—thank you for having your say!
The winner will be announced on 25 October during this year's Gala Ceremony , see the shortlist below!
BLOC BOTTLE COCKTAILS
THE BAR BRAND PEOPLE, AUSTRALIA (BEVERAGES - COCKTAILS)
BLOC is a bottled drinks company building ultra-new classics for the adventurous at-home cocktail enthusiast. Just like the way they blend their ingredients - some rare, some unfamiliar, all delicious - the bottles are shaped to stack up, each BLOC building on the one that came before it.
The experimental nature of the flavours are communicated through the bold contrasting colours which change to complement each hero ingredient.
EGGYOLK TABLEWARE PACKAGING
HANDS COLLECTIVE, VIETNAM (SUSTAINABLE DESIGN – HOME, LEISURE & OTHER MARKETS)
A small coffee brand known for its signature egg coffee, Eggyolk challenged Hands Collective to reimagine how it approaches packaging for its new tableware collection.
The design features only necessary information and simple use of colour and illustration to limit the usage of ink and paper, whilst the structural design eliminates adhesive creating a unique unboxing experience that resembles the motion of cracking an egg.
POLA COSMOLOGY
POLA INC., JAPAN (BODY, HEALTH & BEAUTY - SKINCARE)
Pola Inc believes that embracing the full spectrum of our human emotions, both positive and negative, is what makes life fulfilling. Reflected in this packaging design, the main feature of the tube is the squeezer clip that slides on from the top, which can be positioned anywhere along the length of the tube to display a different expression.
Designed with facial elements as motifs, it engages the consumer both when using the product and when it sits on the shelf.
ISLE OF WIGHT TOMATOES
B&B STUDIO, UNITED KINGDOM (FOOD – FRUIT AND VEGETABLES)
This rebrand included a name change to highlight provenance and help the products stand out against supermarket own labels.
The logo is prominently featured, with clear labels used to showcase the product where possible. B&B Studio also introduced die-cut colored labels to reflect the range's flavors, incorporating warm yellow on tamper seals and neck capsules, and a green tomato calyx on the lids.
PETAL DANCE TABLES BLOOM
MOSI MOSI, HONG KONG (HOME, LEISURE & OTHER MARKETS - STATIONERY)
Petal Dance Tables Bloom is a calendar created in collaboration with autistic artists, where each page comes alive like vivid flowers.
The calendar itself is an art piece, featuring over 20 Pantone spot colours and printed techniques such as hot stamping, foam ink, glow-in-the-dark ink and thermo-ink. The hope is that the sight of a lively dance of blooms on your desk will ease stress and make you feel re-charged.
OT
BRAND FORMA, KAZAKHSTAN (BRAND IDENTITY & CONNECTED PACKAGING – BRAND IDENTITY PROJECTS)
In Kazakhstan, a lack of comprehensive sex education, gender inequality, and a culture of shame around sexuality persist. OT aims to be more than a product—it's a symbol of healthy, equal relationships, promoting mutual understanding in intimacy.
With "O" symbolizing a woman and "T" a man, OT, a domestic condom brand, seeks to redefine sexual culture through thoughtful design and communication.
OREO x PAC-MAN COLLABORATION
THE OTHERLY, UNITED KINGDOM (BRAND IDENTITY & CONNECTED PACKAGING – BEST COLLABORATION)
To boost Oreo’s goal of becoming the go-to gaming snack, The Otherly designed a unique visual identity for its collaboration with PAC-MAN. Noticing that Oreo’s embossing resembled PAC-MAN’s maze, they transformed key elements into mazes using Oreo florets, dot-dash lines, and patterns.
The result was six designs in limited-edition scannable packaging, with each embossing unlocking special mazes and prizes for consumers.
THE PACK BY KOTEX
PEARLFISHER, UNITED KINGDOM (BODY, HEALTH & BEAUTY – HEALTHCARE)
The Pack by Kotex is an educational platform that teaches South African girls about periods through a personal kit, posters, leaflets, and an online community featuring four female digital characters.
Instead of using the typical, naïve aesthetic brands often choose for young girls, Kotex embraced a gamified style that aligns with the tech-savvy Gen Alpha, making the brand relevant, fun, and engaging.
BANANOSTAFIDO
LOUKAS CHONDROS, GREECE (FOOD - PLANT-BASED, VEGAN & ALTERNATIVE FOODS)
This packaging design for a 100% natural vegan snack takes all of its design cues from its product.
Inspired by the banana peel, the embossed brown spots imitate the markings that naturally appear on banana skin, and a designated perforated area on the packaging to open the pack mimics the act of peeling a banana. Additionally, the inner surface of the box features the same pale yellow colour as the inner side of a banana peel.
BABADITTO
HEAZ, REPUBLIC OF KOREA (HOME, LEISURE & OTHER MARKETS – HOUSEHOLD MAINTENANCE)
The name for Babaditto, an organic baby-friendly detergent, blends the words “baba” (baby) and “ditto” (alike).
The brand identity, symbolized by a soft, rhythmic curve, engages multiple senses, enhanced by a subtle scent and an aesthetic reflecting a baby's tenderness and purity. Heaz rounded the product corners and chose a soothing beige hue to evoke a sense of comfort and set the brand apart from competitors.
NOLLA CARE
DESIGNREPUBLIC, BELGIUM (SUSTAINABLE DESIGN – BODY, SKIN, HEALTH & BEAUTY)
Tasked with re-working the logo and developing a visual identity for eco-conscious cosmetics brand Nolla, the approach was to go in the opposite direction to the usual soft colours and delicate fonts in the market.
The recurring graphical element in the design is the ‘O’ from the brand name Nolla, which means zero in Finnish and symbolises the zero use of plastics in the packaging, and zero use of non-natural elements in the product.
LAOCOON WINE
ALLIANCE ETIQUETTES, FRANCE (BEVERAGES – WINE DARK)
The snake label is a nod to the Trojan priest Laocoon, made entirely of sculpted pewter that adorns the bottle of wine like a piece of jewellery. Despite its malleability, fastening such a large pewter piece required a great deal of ingenuity.
In addition to its visual appeal, pewter is an infinitely recyclable, water-resistant and non-toxic material. The neck finish, made from paper with recycled fibre content and one-color printing, completes the visually impactful and eco-conscious packaging.