THE BAR BRAND PEOPLE, AUSTRALIA (BEVERAGES - COCKTAILS)

BLOC is a bottled drinks company building ultra-new classics for the adventurous at-home cocktail enthusiast. Just like the way they blend their ingredients - some rare, some unfamiliar, all delicious - the bottles are shaped to stack up, each BLOC building on the one that came before it.

The experimental nature of the flavours are communicated through the bold contrasting colours which change to complement each hero ingredient. 

POLA INC., JAPAN (BODY, HEALTH & BEAUTY - SKINCARE)

Pola Inc believes that embracing the full spectrum of our human emotions, both positive and negative, is what makes life fulfilling. Reflected in this packaging design, the main feature of the tube is the squeezer clip that slides on from the top, which can be positioned anywhere along the length of the tube to display a different expression.

Designed with facial elements as motifs, it engages the consumer both when using the product and when it sits on the shelf.

MOSI MOSI, HONG KONG (HOME, LEISURE & OTHER MARKETS - STATIONERY)

Petal Dance Tables Bloom is a calendar created in collaboration with autistic artists, where each page comes alive like vivid flowers.

The calendar itself is an art piece, featuring over 20 Pantone spot colours and printed techniques such as hot stamping, foam ink, glow-in-the-dark ink and thermo-ink. The hope is that the sight of a lively dance of blooms on your desk will ease stress and make you feel re-charged.

THE OTHERLY, UNITED KINGDOM (BRAND IDENTITY & CONNECTED PACKAGING – BEST COLLABORATION)

To boost Oreo’s goal of becoming the go-to gaming snack, The Otherly designed a unique visual identity for its collaboration with PAC-MAN. Noticing that Oreo’s embossing resembled PAC-MAN’s maze, they transformed key elements into mazes using Oreo florets, dot-dash lines, and patterns.

The result was six designs in limited-edition scannable packaging, with each embossing unlocking special mazes and prizes for consumers.

LOUKAS CHONDROS, GREECE (FOOD - PLANT-BASED, VEGAN & ALTERNATIVE FOODS)

This packaging design for a 100% natural vegan snack takes all of its design cues from its product.

Inspired by the banana peel, the embossed brown spots imitate the markings that naturally appear on banana skin, and a designated perforated area on the packaging to open the pack mimics the act of peeling a banana. Additionally, the inner surface of the box features the same pale yellow colour as the inner side of a banana peel.

DESIGNREPUBLIC, BELGIUM (SUSTAINABLE DESIGN – BODY, SKIN, HEALTH & BEAUTY)

Tasked with re-working the logo and developing a visual identity for eco-conscious cosmetics brand Nolla, the approach was to go in the opposite direction to the usual soft colours and delicate fonts in the market.

The recurring graphical element in the design is the ‘O’ from the brand name Nolla, which means zero in Finnish and symbolises the zero use of plastics in the packaging, and zero use of non-natural elements in the product.