SAVE THE DATE. 20/01/25. COMPETITION OPENS
2025 Competition
It's time to save the date. The 2025 competition opens on 20 January 2025, see below for key dates and entry fees!
The annual Pentawards competition recognises the best of the best in global packaging design, with entries judged by an incredible selection of more than 50 experts from brands and agencies like Estée Lauder, Microsoft, Pentagram, and PUMA.
Since its launch in 2007, it has received more than 30,000 applications from more than 95 countries around the world.
Want to receive updates on the 2025 competition? Register your interest below!
IMPORTANT DATES & NEXT STEPS
| 20 January | 2025 Competition Opens |
| 28 March | 2025 Competition Closes |
| End May | Round One Results (private) |
| July | Round Two Results (private) |
| July | Shortlist announcement |
ENTRY FEES
Discounted rates are available throughout the competition, allowing you to save up to €200 off the total entry cost.
€295
Launch Rate
20 January - 24 January
€345
Super Early Bird
27 January - 31 January
€395
Early Bird
3 February - 14 February
€445
Regular Entry
17 February - 7 March
€495
Last Chance
10 March - 28 March
You can make additional savings with the following bundle offers:
+1 FREE
Bundle Offer
When you buy 5
(tot. 6 entries)
+2 FREE
Bundle offer
When you buy 10
(tot. 12 entries)
+3 FREE
Bundle Offer
When you buy 15
(tot. 18 entries)
For more details on our bundle deals and to get your discount code, please email info@pentawards.org. Bundle deals are available to both professionals and students.
INTERNATIONAL JURY
Our international jury is made up of individuals of the highest calibre in packaging design and colourfully represents the global spectrum of packaging. It includes experts from Diageo, Microsoft, Stranger & Stranger, Coty, Pentagram, and WWF.
Year after year, this eclectic group of over 50 individuals from countries all over the world are faced with the task of reaching a unanimous decision on which packaging designs will have truly universal appeal and should be recognised with the international Pentawards distinction.
The 2025 Jury line-up will be revealed soon!
Feedback on all entries
The Pentawards Excellence Score allows entrants to get feedback on every piece of work submitted into the competition, whether or not the designs go through to the second round of judging.
HOW DOES IT WORK?
The Excellence Score is taken from the jury’s verdict of the entry, based on the four aspects of the judging criteria: the quality of design, brand expression, creativity & innovation and emotional connection.
Each element will be scored out of five, allowing entrants to identify areas for improvement as well as areas of success.
WHAT'S THE BENEFIT?
Participants will get to know what the judges thought of their packaging – what they loved and the areas where they felt improvements could be made. Actionable, tailored insights like these will be invaluable for packaging designers keen to take their work to the next level.
When the Excellence Scores are released, participants will also be able to see how their work compared on average to other entries into that sub-category, and how close they came to being shortlisted.
Award levels
The Diamond - Best of Show is award to the top winner of that year's competition. This award includes:
- An opportunity to nominate an individual to become a member of the Pentawards International Jury for a year
- One sought-after Diamond trophy, free of charge
- One official Pentawards distinction certificate, free of charge
- Your winning work published in the famous The Package Design Book series
- The winning design will be presented in the global online Winners’ Gallery
- Global exposure across mainstream and industry media
Platinum awards are given to the best designs from one of our main category groups (i.e. across all Beverages or Food entries). Winning includes:
- One esteemed Platinum trophy, free of charge
- One official Pentawards distinction certificate, free of charge
- Your winning work published in the famous The Package Design Book series
- The winning design will be presented in the global online Winner's Gallery
- Global exposure across mainstream and industry media
As a Gold Pentaward winner, you have:
- The opportunity to purchase a Gold trophy
- One official Pentawards distinction certificate
- Your winning work published in the famous The Package Design Book series
- Global exposure across mainstream and industry media
- Featured in the online global Winner's Gallery
As a Silver Pentaward winner, you have:
- The opportunity to purchase a Silver trophy
- One official Pentawards distinction certificate
- Your winning work published in the famous The Package Design Book series
- Global exposure across mainstream and industry media
- Featured in the online global Winner's Gallery
As a Bronze Pentaward winner, you have:
- The opportunity to purchase a Bronze trophy
- One official Pentawards distinction certificate
- Your winning work published in the famous The Package Design Book series
- Global exposure across mainstream and industry media
- Featured in the online global Winner's Gallery
With less than 20% of entries receiving a Pentawards, getting the global recognition of packaging design excellence has a profound effect on those fortunate enough to receive it.
Those from the international packaging community thinking of entering will not want to miss the opportunity to enter the 2025 Pentawards for a chance to grow their businesses, showcase their work to an international audience and gain honest and actionable feedback.
TESTIMONIALS
"Pentawards holds a lot of weight in the industry, so being recognized as creating some of the world’s best packaging design was an incredible moment!"
Leigh Chandler, Partner & ECD at Vault49, USA
"Winning a Platinum Pentawards was a great achievement and we were overwhelmed by the unbelievable response and feedback!"
Roman Ruska, Founder & Creative Director at Ruska Martin Associates, Germany
"This award is the best endorsement for our work and, by extension, for our clients."
Paco Adín Oteiza, Creative Director at Supperstudio, Spain
ANY QUESTIONS?
Take a look through our FAQs or get in touch with the Pentawards Team either via info@pentawards.org, contact at +44 7438022161, or by leaving us a message via the gold icon at the bottom right of your screen.