An unfiltered journey through Serpentine’s creation for Roberto Cavalli. From the initial brief to the final design, this talk reveals the full process: exploring aesthetic directions, overcoming technical and development challenges, and looking ahead to the brand’s next iterations. A real-world case study on how to translate a bold, maximalist aesthetic into an object of desire.

Speaker: Fanny Le Bonniec, Creative Director at Matíz Barcelona

Eduardo is an internationally recognised multidisciplinary designer with more than 150 international design awards. He specialises in branding, packaging, product, and editorial design. He approaches every project like a restaurant with a few tables, with a carefully crafted menu offering bespoke, unique experiences for global clients. In this session he'll take you through 5 packaging success stories.

Speaker:  Eduardo del Fraile, Design Director

This session will explore two recent luxury perfume design projects, uncovering how packaging can bring a fragrance’s identity to life and create distinctive experiences for niche perfumery.

Speaker: Alberto Cienfuegos, Partner and Creative Director at Lavernia & Cienfuegos

This session will explore how inclusive design can enhance luxury and creativity, making products more relevant, functional and valuable to a wider range of people by embracing the diversity of real-world needs.

Speaker: Juan Campderà, Founding Partner and CEO at aktiva design

This session will explore some of the studio’s award-winning Pentawards projects, from the initial brief to the trophy, sharing insights into their creative process and approach to packaging design from their studio in Teruel, Spain.

Speaker: Pedro J. Zarzoso López, Founder, Partner & Designer at coolte.net

In this talk, we’ll share how we worked with Tío Pepe to transform its brand world from its own truth: Jerez, the bodega, the wine, the aperitif and its uniquely celebratory spirit. A project bringing together Strategy, Verbal Identity and Visual Expression to balance tradition with a contemporary approach — reconnecting with what Tío Pepe has always stood for while creating a language that resonates with new generations.

Speakers: "Andrea Montes, Lead Strategist at Baud and Christian Spina, Design Director FMCG at Baud

This session will explore how strategic design can help brands stand out and build a distinctive identity in an increasingly competitive market.

Speaker: Gaizka Ruiz, Creative Director at Simple Packaging Studio

This session will explore how design can influence consumer choices and help brands drive sales.

Speaker: Paco Adín, Creative Director at Supperstudio

The Cooking Crew is an innovative brand by Agrosevilla that redefines the role of sauce, transforming it from a simple accompaniment into the creative starting point for any recipe. Conceived as a “culinary lab” somewhere between everyday cooking and gourmet cuisine, the project aims to build a community that encourages people to experiment, have fun in the kitchen and enjoy high-quality, natural products.

Speaker: Aaron Calatayud, Brand Strategist at SUMMA