KURZ Best Use of Embellishment Award

We have partnered with worldwide leader in thin film technology KURZ to launch The Best Use of Embellishment Award as part of this year competition, celebrating the brilliant minds whose creativity and pursuit of quality redefine excellence in embellishment.

Having carefully selected 19 shortlisted works across all categories, KURZ will be revealing the winners at the Gala Ceremony in October. Take a look at the shortlist below!

Niño Santo

Javier Garduño Estudio de Diseño

Stoney Vineyard

Demelza Rafferty

Blooming Flowers Seeking Collection Gift Box

Hangzhou Maogeping Technology Co., Ltd

Divulge

Co-Partnership

Sister Mary prayer candles

Sister Mary

ArchivaGroup Valpolicella Ripasso

ArchivaGroup

Mucílago, the purity of cocoa

TSMGO | The show must go on

Holiston Olive Oil

Luminous Design

SEKKISEI MIYABI ULTIMATE CREAM NECTAR

KOSÉ Corporation

Alive by Night

Graphic Brands

Pastiglie Leone: La Dolce Vita

Design Bridge and Partners

《Love Collection》Champagne Glass Set

Beijing Huayu Culture Co., Ltd.

CASA MARRAZZO CANNED SERIES

Auge Design

MATENITS

Backbone Branding

Dragon Spring Festival music gift box of Protein powder

BYHEALTH Co., Ltd.

Reliquia de Barita

Javier Garduño Estudio de Diseño

The Storyteller

BBDO Italy

YEW'S PATH

Estudio Pablo Guerrero

Symbiotic wine

BXL

JUDGING CRITERIA

Here's what KURZ will look at when selecting winners: 

Quality of Design : Judges are looking for excellent use of embellishment that plays an important role in elevating the packaging design.

Brand Expression : Does the embellishment effectively bring out the brand’s personality, characteristics, or story?

Creativity and Innovation : Does the embellishment make the design more unique or outstanding? Is there something the judges haven’t seen before?

Emotional Connection : Judges score whether they feel the embellishment appeals to their senses. Does it seem unexpected or even makes them smile?

JOIN GALA CEREMONY WAITING LIST


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