It’s great working on established brands with a rich history. But what if you start from scratch, with nothing but a blank piece of paper? Tom will talk through Nude’s experience working with start-ups and entrepreneurs in the spirits category, and what he’s learnt about launching a new brand.

This session will be held at the Luxury Packaging Theatre.

We are living in a world of exploding content proliferation. In this world design has a never before had a more critical role to play… Identity is now the anchor for the brands we deliver. But these identities must have the potential to liberate multiple expressions of the brand’s character and purpose to appeal to consumers in new and interesting ways. Ways where distinctive design elements are able to make content more ownable without the need to simply sticker the logo everywhere.

This session will be held at the Packaging Innovations Theatre.

From Fab ice lollies to a rice revolution, beer with character to a Sheffield institution. Brands that are liked but not loved are not brands at all. Brand Love is a collection of stories about how Springetts work with brands to make them loved.

This session will be hosted in the Packaging Innovations Theatre.

Richard is the Design Director, Breakthrough Innovation – Europe at PepsiCo. He is the Design Lead for the European Hub on the Global Design Innovation Group, helping to set the breakthrough innovation strategy for Europe. His role is to lead a growing team of innovation and brand design experts to establish and drive growth in white spaces PepsiCo does not play in today. Richard previously worked at Mars Wrigley for seven years, where he was Head of Design for EMEA.

This session will be hosted on the Packaging Innovations Theatre.

The transition to reusable packaging systems is key to reducing packaging waste and CO2 footprint. To successfully drive adoption of reuse behaviours requires incentivising consumers with a more valuable pack experience than offered today. Reuse therefore presents an opportunity to reimagine packaging in a new light.

This session will be held on the Packaging Innovations Theatre.

Join a panel of expert speakers to discuss the key issues in packaging of premium and luxury drinks in the year to come – from design trends and sustainability challenges to the impacts of e-commerce, no- and low-alcohol drinks and new technologies. Hosted by UPM with Paul Marsh from Butterfly Cannon, Ian McCulloch from Silent Pool Distillers, Wayne Hallett from Reflex and Jay Betton from UPM.

This session will be held in the Luxury Packaging Theatre.