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We partnered with the award-winning Paris Packaging Week to bring together leading experts across 2 days of talks on design and packaging design, and to inspire visitors with winning packs from our latest annual global competition.
Visitors had a chance to hear from The Smiley Company, WeWantMore, Moët Hennessy, Maison Linea and more!
Wednesday 25 January
Introduction to Packaging Design with AI
In less than 45 minutes regardless of your role in packaging, you will be generating your own amazing packaging designs with AI. This is an introduction to AI that will cover the basics you need to design luxury packaging as well as understand the impact machine learning is having on global businesses.
Don't get left behind and get ahead of this trend that is changing how we work, think, and create!
This talk will be in English and held on the Packaging Premiere stage.
Luxury packaging: the challenges
Sébastien Ehret is CEO of French agency Servaire & Co. Working alongside Founder Sébastien Servaire, he has over 10 years of experience in developing creative projects for a variety of luxury clients, including Diptyque, Lancôme, Dom Perignon and Veuve Clicquot.
This talk will be in French and held on the Packaging Premiere stage.
Thursday 26 January
Arts and crafts and the packaging of alcohols and spirits
As CEO of design agency Dragon Rouge France, Mathieu will explore how artistic craftsmanship can awaken the packaging of spirits and alcohols.
This session will be on the PLD stage and will be in French.
Respect for nature as design inspiration
For several years, society, brands, and design have sought to reconnect with nature, a fundamental trend that has accelerated since the pandemic.
A reconnection that manifests itself in a perpetual quest for sustainability with innovative eco-design approaches; but also by graphic and aesthetic codes that highlight the deep nature of brands through their history, their territory, or their know-how.
This session will be on the PLD stage and will be in French.
ABOUT PARIS PACKAGING WEEK
Focusing respectively on aerosols, beauty packaging, premium drinks packaging and packaging for luxury products, ADF, PCD, PLD and Packaging Première bring together thousands of brands with packaging and material suppliers to create the future of their brands.
Together, the four events make Paris Packaging Week – the world’s leading annual meeting place for packaging innovators.
The Pentawards Winners’ Exhibit
The Pentawards Winners’ Exhibit is an exclusive display showcasing 2022 competition winners. This is a unique opportunity to gain a global perspective of the best and most creative achievements in packaging design from 2022.