365 is an innovative diary kit by EfficaceMente, designed to guide users through personal growth over the year. For its fifth edition, the theme of dawn rising on a new year inspired a meticulously crafted design, blending functionality, elegance, and interaction.

The concept and packaging design focus on a minimalist, geometric style that highlights the essential nature of the method. The horizontal binder reveals its contents sequentially: four quarterly diaries, a user manual, a progress poster, and two leaflets. The cover features Luxor orange hot stamping, contrasting against a deep blue background, symbolizing a rising sun and personal progression.

Premium materials like Fedrigoni Imitlin Blu Notte canvas and Sirio Color orange paper emphasize quality. Swiss paperback binding with visible orange stitching ensures usability and an elegant spine detail. The interactive die-cut welcome leaflet incorporates visual games, such as turning the "365" into "2025."

Each diary pocket integrates dynamic visual and tactile interactions, from sun illustrations that rise with each quarter to geometric covers that reveal motivational themes: Enthusiasm, Focus, Balance, and Determination. 365 isn’t just a diary—it’s a premium, interactive experience that mirrors personal growth, illuminating each step of the user’s journey, one day at a time.

As a premium start-up in the personal-care business, Ajen required a packaging that was tailored to their specific needs. This meant the packaging had to be flexible in use, mostly intended for e-commerce (ship-in-own-container) but also usable as a gift or even retail-packaging with a small adjustment.

We created a modular packaging that enables Ajen to pack their entire current (but also future) portfolio with a limited amount of packaging parts. No matter if it's a handsoap starter-set or complete shower-kit: All internal parts are interchangeable until the very last moment before the sale. The packaging provides protection for the glass and stainless steel bottles during parcel shipments, while embodying the brand by using a carefully selected palette of green colors.

By the addition of a colorful sleeve, the e-commerce packaging is easily transformed into a gift-packaging or even retail-packaging. It's not just one packaging, it's a complete packaging system that looks the part and stands out from all other e-commerce boxes that reach our homes. Natural ingredients and sustainability are top-priority for Ajen. Therefore the e-commerce box is made from fully recycled (brown) testliner, printed with water based inks. The system reduces the need for dedicated shipping boxes.

The client wants to launch a Iberian products store. The goal is to create a brand that transmits the tradition and quality of Iberian products with a different point. We looked for inspiration in the world of tattoos and specifically in the 'old school' style. From there we also came up with the name for the new brand and the tagline: Amor de bellota, gourmet there is only one.

A different and fun proposal that builds an unmistakable storytelling that connects with an imaginary and well-known aesthetic. The three elements that articulate and build the proposal are: lettering, symbol and color. The typography uses the characteristic contractions of medieval writing. The famous tattoo of the dagger with the heart is now transformed into an acorn. And the turquoise blue color is bold, gives personality, elevates the brand and contrasts nicely with the product.

The most important piece and the one on which the whole project revolves is the special box with the assortment of Iberian products, which incorporates a carrying handle system that gives it stability and facilitates transport. The result is a modern brand with a powerful 'stand out'.

Arla is Sweden’s leading dairy brand and a staple in Swedish households, with its iconic milk carton designed by Tom Hedqvist in 1992.

This design, relying solely on stripes to indicate fat levels, has been a symbol of trust and simplicity for decades. However, over time, the design lost its clarity, becoming cluttered with additional details, claims, and messages. The dairy market became increasingly competitive, with private labels challenging A-brands like Arla. To reclaim Arla’s iconic status and market leadership, the solution was to return to simplicity. The redesign stripped back the elements, bringing the bold, iconic stripes back to the forefront.

A key design decision was to allow one entire side of the carton to carry only the stripes and the Arla cow logo, enhancing visual impact. This move was not just aesthetic but strategic, positioning Arla’s packaging to stand out in-store. Arla’s striped cartons are not just packaging; they are a piece of Swedish design history. By embracing its visual heritage in a bold new way, Arla has future-proofed its identity and reinforced its market position

. The redesigned cartons now dominate the dairy aisle, setting a new standard for brand simplicity and recognition in the category.

ASPRONAUTAS ‘Explorers of the Wine Universe’, a social inclusion project. ASPRONAUTAS is an inclusive wine, for which four people with intellectual disabilities have led its whole process: from learning how to revitalise the vineyard and cultivate it, through the vinification stage, and ultimately contributing to the bottles labelling. The project brightly blends the term ‘ASPRONA Wine’ (the NGO's name and idea) with the word ‘ASTRONAUTAS’ (space travellers), to deliver a daring concept: 'Explorers of the Wine Universe'.

We envisioned the bottles as rockets on which their illusions take off. The label depicts the four ‘aspronauts’: Teresa, Baldomero, Miguel and Guillermo. As an additional co-creation element, each label also features a unique hand-drawing made by each one of them: further enriching their personal vision of this journey throughout the ‘universe of wine’. We were called to participate on this project ‘pro bono’, and coordinated all parties involved: such as the type foundry and the printer... thus, we all contributed time, materials and work (at no cost) to make it possible. With our enthusiasm ‘skyrocketing’, we have all been thrilled to support an empowering cause for people like them, who aspire to overcome obstacles and become more independent through their efforts.

Astalift D-UV Shield makeup base leverages advanced light control technology to protect users’ skin. Applying technology cultivated in the photography field to cosmetics, the unique UV protection agent formula can block about 98.8% of UV rays that reach ground level. This includes long-wave “deep UV” rays that reach deep into the skin and have been difficult for conventional cosmetics to tackle. New proprietary technology also converts sunlight into blue light to give skin an even brighter look.

The packaging ties into the idea of enhancing beauty through mastery of light with the intricate aurora-like colors and the crystal-like cut cap that shines in the light—an expression of the transformation to beautiful, glowing skin.

Perhaps the most striking element is the UV sensor cap. Special resin in the center of the cap reacts to all wavelengths of UV, smoothly changing from white to purple in proportion to the intensity of the rays. This gives users a good indication of the strength of the UV exposure, helping them to know when to apply the product and enjoy their time in the sun without anxiety caused by the invisible nature of UV.

Azurewave Gin——This product is inspired by the summer swimming pool and aims to bring people coolness and relaxation in summer. The swimming ring is a concrete expression of the swimming pool atmosphere.

The minimalist shape has a strong recognition and explores its application possibilities in the packaging of high-quality alcoholic beverages. It instantly reminds people of the coolness and joy of the summer swimming pool. The gradient treatment of the wine bottle is like the layered changes of the rippling water in the swimming pool, reflecting the refreshing and vitality of the wine. The bottle body brings a delicate tactile experience, sparkling under the summer sun.

The outer box body uses the dripping glue process, as if a small swimming pool is built in. The whole design is exquisite and interesting, taking you through the hustle and bustle of summer and finding your own tranquility and relaxation.

Beet offers beautiful ceramic sea fish that can be used as wall decoration. The fish are made by hand in Sicily. With the fish collection from 'Beet!' you can put together your own unique wall decoration. Great for the living room, kitchen or bathroom. The fish are also suitable for outdoor use, around the pool or in the porch.

We have developed a new packaging range for Beet Vishandel. The Beet ceramic fish collection is handmade as true to nature as possible. This gave us the idea to package the fish in the same way as you would find them in the refrigerated section of the supermarket. With the weight and barcode prominently displayed on the label, as you would normally see with food-related products. A striking, distinctive packaging form that you would otherwise never encounter in a home interior store. Eye catching. Typically Beet!

Beyond Good challenged us to clarify their bold story. They uniquely grow, farm, and manufacture chocolate at the source in Madagascar or Uganda, eliminating middlemen and ensuring more profits return to farmers. By disrupting the industry, they raise the bar—delivering fresher, higher-quality beans, fairer wages, and better-protected ecosystems.

Inspired by their rebellious spirit, we designed branding rooted in protest and propaganda aesthetics—raw, unpolished, and bold. We transformed the brand name into a masthead with a line above it, reinforcing that “good” isn’t enough—we go beyond good.

Our color palette shifted from muted to vibrant, with green arrows unifying SKUs and reinforcing the brand’s mission. A simplified Africa map and arrows highlight Beyond Good’s unique difference while maintaining shelf impact. Vanilla packaging balances the mission’s strength with premium cues. Off-pack, iconography and messaging add energy, reflecting the brand’s bold vision.

The lemur, once front and center, now lives in the QR code, inviting consumers to trace their bar back to its source. Together, we’ve elevated their story—not just good, but beyond good.

‘Bitian, one of China's high-end rice brands, is located at the Shangshan Cultural Site on the banks of the Lanxi River in southern China, the earliest area where mankind has discovered rice cultivation, and must convey the high quality characteristics of the cultivation soil and water source.

The design cleverly applies the shape of rice to vividly depict the ecology of frogs, dragonflies, egrets and fish in the paddy fields, four animals that have a close connection with rice.

The font design incorporates the shape of rice and river water, and the red colour of the brand originates from the coloured pottery of Shangshan 10,000 years ago. The outer box of the packaging is made of bagasse, a biodegradable material, paying homage to ecology.

Billie Eilish’s Your Turn Eau de Parfum boldly embodies creativity and individuality. Inspired by a pair of metal dice Billie once collected, the fragrance features a bottle design that breaks away from traditional perfume packaging.

Its striking, sculptural form stands out with a bold, distinctive dice shape and a polished, translucent chrome finish. This design creates a unique allure, capturing light and reflecting its surroundings, turning the bottle into a captivating decorative piece that adds elegance and beauty to any space.

The design process played an essential role in ensuring the packaging truly reflected Billie’s artistic vision, creating something not only visually striking but deeply personal. It highlights Billie’s commitment to both creativity and sustainability, with packaging made from Envirofoil and fully recyclable materials. The bottle is produced using 100% renewable wind energy and holds Forest Stewardship Council certification. Y

our Turn Eau de Parfum is a true representation of Billie Eilish’s bold, unconventional, and authentic personality. Just as she has revolutionized the music industry with her unique voice and vision, this fragrance launch stands as a testament to the power of self-expression. It celebrates individuality, encouraging the freedom to embrace one’s true essence and stand apart from the ordinary.

Bingye is a cold brew tea brand best known for its distinctive feature of packaging real tea leaves inside the bottle. While most Chinese tea beverage brands follow traditional design styles—such as brush calligraphy and classic Chinese illustrations—resulting in a high degree of visual similarity, we aimed to differentiate Bingye by emphasizing the visible tea leaves and reinforcing its identity as a cold brew tea.

The creative concept draws inspiration from leaves frozen in ice. The Bingye logo serves as a visual framework, extended into an ice grid texture that seamlessly integrates with the bottle design. Label printing techniques such as selective silver foil stamping are used to enhance texture and elevate the premium feel.

Since its launch, the product has been well received by consumers and has quickly become one of the leading brands in the unsweetened tea category.

Inside this thoughtful presentation you will find two key elements: A classic wineskin, redesigned with a matte black finish and red accents, which retains its handcrafted essence but with a minimalist and sophisticated aesthetic.

A silver bag-in-box (Garnacha Selección 2023, 14.5% vol), designed to easily refill the wineskin, keeping the wine in perfect condition to share and enjoy. The set is presented in a rigid box with die-cut foam interior, designed to protect and enhance the product. But what really stands out is the slant: both the boot and the graphic identity on the lid are placed at an angle. It's not an aesthetic whim - it's a statement of intent.

The tilt is an attitude. It symbolizes the gesture of drinking directly from the boot, that small ritual charged with complicity, spontaneity and collective enjoyment. It also speaks of going against the current, of looking at the classic from another angle. BOTA DE VINO is not just a way of drinking wine. It is a tribute with character, a sensory experience that connects past and present with an unexpected twist.

Plastic waste presents an enduring global challenge. Progress demands a radical transformation in how we consume, use and dispose of packaging, beginning with environmental education from an early age.

BOTITO emerges as an Eco-Guardian, teaching children that waste can initiate something new and valuable. Inspired by a waste bin, its innovative retail packaging embodies BOTITO's circular philosophy by utilising 100% post-consumer recycled paper pulp. This transformation of discarded materials creates a fully recyclable and compostable solution. The uncoated paper pulp finish showcases raw materiality, demonstrating that sustainability can be both conscious and playful.

Designed for seamless integration into circular systems, BOTITO packaging can be recycled, composted or creatively reused, leaving only inspiration to rethink waste. Since 2010, the project has recovered 12.5 tonnes of plastic, diverting it from landfills. We estimate that over 100 tonnes of plastic waste have been prevented through educational workshops and toy-making initiatives, transforming children's perception of waste materials and creating environmental guardians for the future.

• Repurposed plastic reduces pollution and supports circular economy principles.

• Durable construction ensures that toys last for generations.

• Educational value creates lasting environmental awareness among children.

BOTITO represents meta-packaging — packaging transformed into a new beginning.

The Budweiser Brewmaster Reserve 2025 Limited Edition Snake Year design celebrates Chinese culture with a premium beer gift set that combines artistry, tradition, and modernity.

Inspired by the Year of the Snake, the set includes a golden egg, two crafted beer glasses, and a bottle adorned with intricate snake patterns and traditional paper art. These elements symbolize prosperity, renewal, and cultural heritage, creating an ideal gift for occasions like Chinese New Year. The standout feature is the gold egg reveal mechanism, enhancing the unboxing experience with elegance and a sense of ceremony. The magnetic mechanism is intuitive, blending luxury with practicality. The intricate paper art on the beer bottle highlights Chinese heritage while maintaining a contemporary aesthetic.

The durable glasses and premium packaging ensure the set's collectible value, while its thoughtful design fosters an emotional connection with the audience. This limited-edition set exemplifies premium craftsmanship and cultural integration, positioning it in the high-end market. By blending Chinese motifs with a modern product, it appeals to both tradition and innovation.

Recyclable packaging, eco-friendly paper art, and reusable components like the gold egg and glasses underscore sustainability, promoting cultural appreciation and mindful consumption.

Brewz is a Swiss-born cold brew coffee made with just two ingredients: water and single-origin coffee beans, sourced directly from farms in Africa. No sugar, no milk—just pure, really good coffee. It’s energising, rich in flavour, and handcrafted for true coffee lovers. Our goal was to design packaging that reflects the product’s vibrancy and freshness. Each coffee origin takes center stage, with tailor-made lettering created for every country name—Congo, Burundi, Ethiopia—so each bottle proudly tells its story.

The colour palette is bold and unexpected, combining soft pastels like pink, green, and blue with sharp red and crisp white. This gives Brewz a fresh, standout aesthetic in a category often dominated by dark, heavy tones. A bold, clean logo anchors the design, supported by clear text and simple infographics that make key information immediately visible. Together, these elements form a strong, cohesive visual identity. Brewz is coffee with character—a modern, dynamic brand for people who want great coffee on the go. The design captures its cheerful, refreshing, and energetic nature—just like the drink inside.

The challenge of this project was to unify multiple brands into a single, cohesive home brand without making it feel monotonous. The packaging segmentation was particularly complex, as the product ranges were often large and featured varying price points. For the store concept, the goal was to create a personalized space where the brand could stand out in a crowded environment. The final identity was built around a set of modular assets that allowed the brand to communicate through different price levels (entry-level, core range, and premium), while maintaining a fun and dynamic atmosphere.

Champis, a beloved Swedish classic, was in need of a design refresh to appeal to both its loyal fans and a new generation of consumers. Spendrups tasked us with modernizing the brand while maintaining its iconic heritage.

Our goal was to bridge the past and present, creating a packaging design that would stand out on shelves, spark nostalgia, and resonate with a contemporary audience. To achieve this, we delved deep into the brand's history, visiting Örebro in Sweden where Champis was first created and collaborating with the Roberts family, the original creators of Champis' signature aroma. By exploring archives and historic branding, we developed a design rooted in a rich tradition, inspired by the golden era of soft drinks in the 1950s.

Key design elements include a refined, archival-inspired logotype, a lively emblem that celebrates the bubbly nature of the drink, and a modern color palette to enhance visual impact. The updated design also embraces a "zero-first" strategy, seamlessly integrating the sugar-free variant into the core brand identity.

With its refreshed design and a nostalgic touch, Champis is now more than just a drink, t's back to its bubbly, iconic roots, ready to captivate a new

Choco Tapes is a “stereo-box” that combines music and chocolate. It looks like an old 90s stereo cassette player. In the box there are 24 illustrated music cassettes containing 24 assorted chocolate bars. Each cassette also corresponds to a song that you can listen to by scanning a QR code on the back.

Choco Tapes expresses in a more engaging and entertaining way what chocolate already does: bringing good mood and it does this through music. Hence, the idea of combining chocolate with music, one of the main sources of happiness for young and old people, from nostalgics to genZ.

Choco Tapes is inspired by the nostalgia of music cassettes that where particularly significant for the young Italians during the 90s. In those years, exchanging cassettes was a common way to express themselves, to dedicate something personal to someone or to express feelings, especially when you wanted to get the attention of a girl. Not to mention the chocolate that was given as a gift when people wanted to make a good impression. Therefore, the combination of music and chocolate evokes personal memories but also reinforces the connection between old and new generations.

Two friends, Sem and Mehmet, bonded over their love for coffee. From discovering hidden cafes to visiting coffee plantations around the world, their journey led to the creation of Cooper Coffee Roasters – a brand built on passion and shared experiences. What started as a hobby grew into a community of coffee lovers.

Sem and Mehmet began roasting coffee for an expanding group of customers, and as online orders increased, they wanted to offer more than just coffee – they wanted to create an experience. To give their brand a face, we designed their branding and packaging that reflects their energy and enthusiasm. The playful, joyful design features a black shiny logo hot stamped on a super-matte yellow pouch, symbolizing the simplicity and strength of the brand. Each coffee variety gets a unique name, matching hairstyle, and color inspired by its country of origin – from Maria in Colombia to Tariq in Rwanda.

By combining the standard pouch with a high-quality black paper top card that’s subtly printed and has a die-cut shape, we created an affordable yet personalized packaging solution. Their passion for coffee comes to life – from coffee lovers, for coffee lovers. A smile. Every sip.

Many birds in nature are feed on fresh and delicious berries, such as red-winged green magpie, peace bird, toucan, etc. The vitamins, fibers, sugars and other nutrients contained in berries provide energy for them.

"Daily Berry" box ingeniously captures this feature and combines the characteristics of each berry with the endearing image of the birds, designing a series of illustrations. The plump fruits are regarded as the round and chubby bellies of the birds. Each product uses different color tone, representing the colors of various berries, and bold contrasting colors can not only highlight the product but also facilitate the display effect , making it more eye-catching, making people unable to resist looking at it for a few more times and wanting to take them home.

The illustrations are crafted into die-cut cards, attached to the packaging to enhance visual depth. These bird-shaped cards also serve a functional role: tearing them open reveals the product inside, while side ventilation cutouts maintain freshness. Once opened, the card’s reverse side displays harvest dates, emphasizing transparency and quality. Balancing aesthetics and utility, "Daily Berry" gift box turns packaging into an interactive experience, celebrating nature’s sweetness with a touch of playful ingenuity.

The luxury refillable packaging range consists of five products; a cleanser, toner, face cream, exfoliator, and eye cream. Understanding the characteristics of Daisyface allowed the design approach to focus on making the products feel premium, but also sustainable; ensuring the refills were intuitive to replace and used as little material as possible. A cornerstone to the refillable packaging is its form, abstracted from the profile of a daisy’s flower head.

Daisy Schaffer, the founder of Daisyface, and the fact that all of the formulations are made from daisy oil, made it appropriate to nod towards the shape of the flower. The footprint is extruded to create a distinctive shape that not only provides an ergonomic hold, but also lends itself to nesting. Using the same shape across the collection also leveraged a suitable manufacturing strategy to reuse the same tooling, limiting the number of processes used, and opening its doors to future products without significantly sacrificing the sustainability of the brand. To avoid interrupting the distinctive profile, the pump head is hidden, and can be raised with a single quarter turn. The refills can be accessed by simply pulling the two halves of the magnetised container apart.

We identified key problems with modern food packaging: it’s overproduced, impersonal, and environmentally harmful. Even recycling, though well-intentioned, still leaves a significant carbon footprint. Meanwhile, the value of honest, manual farming is vanishing in an industrialised food system.

In Kazakhstan, over 40% of small farmers live below the poverty line, often forced to sell homemade preserves for pennies at local markets. We believe they deserve better. Our solution reimagines packaging — not as something new to be made, but as something to be respected and reused. Inspired by rural traditions, we upcycle real glass jars: each one is collected, cleaned, sterilised, and given a second life. No plastic, no waste — just glass, natural potato-starch glue, and a handwritten label. That handwriting belongs to the farmer who made the product, turning the jar into a personal, transparent connection between producer and consumer.

Dala Gourmet curates high-quality, small-batch preserves from verified farms across Kazakhstan — helping farmers earn fair prices while preserving cultural heritage. This packaging doesn’t hide the product — it reveals its origin, its maker, and its story. It’s more than a jar. It’s a cultural manifesto in glass — a gentle rethink of your grandmother’s idea of packaging.

"Dark Arts Coffee needed a packaging refresh to reflect its evolution from occult-heavy roots to an irreverent, creative brand—without alienating its loyal fanbase. While their premium coffee had earned respect, their dark, devilish packaging no longer aligned with their playful, meme-driven identity and was a barrier for some buyers.

The solution was a sleek black box with a framed window showcasing collectible cards. Each coffee variety features unique artwork, turning packaging into a creative canvas while providing provenance and tasting notes. With over 100 coffees released annually, this system ensured variety without requiring custom-printed bags. It also fostered engagement, encouraging customers to collect and share designs while opening opportunities for artist collaborations.

The impact was immediate: a 312% increase in wholesale applications, heightened retail appeal, and a surge in fan engagement on Instagram. More than just packaging, this system transformed Dark Arts into an ever-evolving creative platform."

Dermalog Kids products are designed to create an enjoyable experience during bath time and the use of these products for children. The main challenge is overcoming children’s resistance to bathing and using care products, so the products need to be attractive and entertaining. To address this, the packaging design incorporates the brand's rabbit mascot and the concept of play, which is a key characteristic of children. The rabbit mascot was chosen because, like the target audience, it is soft, gentle, and playful. Each rabbit, along with its carrot, tells a unique story related to the product’s function. Key features of the packaging include the overlapping design of the boxes when placed together and a musical QR code on the box, allowing mothers to scan and play soothing music to provide their child with a sense of security and calm. For polyethylene containers, a fabric label resembling clothing was designed so that children can play with the products like dolls in the bath, creating enjoyable moments for both children and their parents. The colors are pastel, reflecting the world of children, and the use of sliding and double-layer packaging in the boxes and containers conveys the concept of care and protection.

Diptyque, a pioneer in niche perfumery, introduces its new collection, Les Essences, expanding its iconic eau de toilette and eau de parfum offerings. Drawing inspiration from the brand’s archives, the collection reinterprets the heritage model with a contemporary design that honors Diptyque’s signature style while presenting a modern vision.

The new bottle embodies simplicity and elegance, featuring Diptyque’s iconic oval sculpted directly into the glass, creating a window that reveals a graphic interpretation of each fragrance’s key ingredient. This innovative design eliminates traditional labels, transforming the bottle into a work of art where the fragrance itself takes center stage. The black spherical cap, a symbol of haute parfumerie, adds a refined, modern touch.

Sustainability is at the core of Les Essences; the bottle is refillable, recyclable, and made from lightweight glass to minimize environmental impact. The durable aluminum cap features a deep black finish, ensuring both elegance and functionality.

Boldly capturing the vibrant pulse of New York City, the DKNY 24/7 Eau de Parfum packaging embodies the city’s unceasing energy, constantly flowing from day to night and always open to new possibilities.

The hourglass-shaped bottle reflects the seamless rhythm of New York, symbolizing a city that is always in motion, always alive. The bottle cap is made fully out of glass to ensure the shape is truly an hourglass, mimicking the bottle in its entirety for a harmonious design that enhances the flow of time. The sleek chrome silver finish of the bottle mirrors the city’s modern skyline, offering a subtle nod to its innovative architectural design. The cylindrical packaging complements the bottle’s shape, embodying the continuous passage of time with a design that is both timeless and contemporary.

Together, the bottle and packaging capture the spirit of New York—bold, forward-thinking, and relentlessly moving forward. The DKNY 24/7 fragrance is more than just a scent; it’s an experience, reflecting the city’s energy and endless possibilities.

"This is a drinking water from China called “DongjiangYuan”. The specific water source is located in Anyuan County, Ganzhou City, Jiangxi Province, China, which is home to the national forest park ""Sanbaishan Scenic Area"" with a 5A level (the highest level) scenic spot in China. This also reflects the high quality of this water.

The product series is divided into two categories: high-end and regular. The one we are currently seeing is a glass bottle water designed to commemorate the 60th anniversary of Dongjiangyuan Water Supply in Hong Kong. The design team adopts a glass bottle integrated molding method to blend the features of the ""Three Hundred Mountains Scenic Area"" with the glass bottle. Similar to Chinese landscape paintings, the layered and orderly appearance on the glass bottle imbues the product with an oriental charm.

As a commemorative item, this product focuses more on ""gift giving"". So we paired this product with a gift box packaging. After the packaging box is opened, two bottles of water can be seen standing between the mountains and rivers, which also highlights the characteristics of Eastern aesthetics."

Released in seven colors with matching coffee scoops, the Dripper is 100% silicone for durability, ease-of-use, and travel-friendliness.

We wanted the packaging to feel like an accessory bag, something people could carry home with pride. Strong shelf presence, product reveal, protection, and a pleasant unboxing experience were the key pillars of the design approach.

Inspired by paper bag lunches, the form evolved with unique, functional attributes, including a sturdy handle, a side-locking mechanism, and a Dripper platform/scoop storage. While the Dripper is sold online, we wanted to catch people in Verve coffee shops. The bottom layer puts the Dripper center stage, perched on the shelves like a freshly bagged lunch with your name.

We also designed the scoop, treating it as an extension of the unboxing experience. The Verve product designers maximized silicone’s best features, so we matched their approach with a silicone scoop with the same angles, shapes, and radii as the Dripper.

We developed a single-part dieline that streamlined the design into simple folds. The result is a flattenable die-cut structure for maximum shipping efficiency. While the dieline is intricate, the manufacturing team can layout the T-shaped dielines like puzzle pieces, minimizing material waste during printing and die-cutting.

The Echo Water Hydrogen Flask is a groundbreaking product designed to offer the most water capacity in a hydrogenated flask. The design of the flask itself is both innovative and unique, as it features patented technology that addresses health issues by reducing oxidative stress and inflammation. This exceptional product warranted a truly exceptional unboxing experience, and the design team, ensured that the packaging reflected the flask's uniqueness. The packaging’s purpose is to house the product and elevate its presence, allowing the flask to be the hero of the experience. The unboxing begins with a sleek sleeve, indicative of the brand’s elevated aesthetic, which opens up like a French door to reveal the product at the center, framed by a dynamic color gradient. The innovative packaging system hides the accessories and instructions underneath the product in an elegant tray system. The creativity and expertise of the design team have ensured that Echo Flask packaging, while functional, is an accessory that enhances the user’s connection to the product.

Eight Oaks Farm Distillery is so much more than spirits. It's a farm just as much as it is a distillery, and they plant, grow, harvest, malt, mill, mash, distill, age, and bottle everything onsite in Pennsylvania's Lehigh Valley. With this rebrand, our goal was to show the world what the phrase "grain to glass" truly means by encapsulating the full spectrum of what Eight Oaks is capable of.

Flask-inspired custom glass was developed as a nod to the working-class history of farmers and steelworkers in Pennsylvania. It prominently heroes their new branding while showcasing the liquid, utilizing the real estate of the glass to feature key brand phrases such as "Farmed & Distilled in Pennsylvania" and "We Grow What We Drink."

Embossed on the back of the glass is the unique signature of the founder's grandfather, who was the inspiration behind the distillery name, remembered for signing family letters with a letter "8", representing the eight letters in 'I love you.' A tire tread-inspired texture is a uniting element across both the wood closure and the label system, which uses a strategic layout to visually unify the entire offering while clearly differentiating across four unique tiers and fifteen SKUs.

El Encantador de Pájaros (the birds charmer) is a story brought to life through design. It pays tribute to Alfredo Suárez, the Tenerife winemaker who, with care and devotion, transformed his vineyard into a sanctuary for birds. His dedication to providing shelter, water, and food to these small visitors enriches the wine’s narrative while conveying a deeper message of connection, protection, and respect for nature.

The bottle, clean and elegant, evokes a sense of calm and exclusivity. Its design creates a fully immersive sensory experience: the birdhouse cutout invites interaction, contrasting the soft cotton-textured paper with the glossy glass, while embossed wood grain adds warmth to the touch. The typography strikes a balance between modernity and organic elegance, with calligraphic initials that mirror the graceful tendrils of the vine. To maximize the use of the bottle’s surface, a flock of birds in flight creates a dynamic sense of movement and freedom.

When multiple bottles are grouped together, they form a living scene, symbolizing companionship and harmony. This design is more than visually striking, it fosters engagement and emotion, strengthening the connection between product and story. It is a tribute to nature’s beauty and the bonds that unite us.

With rising global smoking rates and the tobacco industry’s substantial carbon emissions (up to 84 million tons annually), health and environmental crises have become more severe. To address these challenges simultaneously, this design introduces a three-step visual narrative that intuitively communicates nicotine reduction steps and the corresponding nicotine content levels through clear numerical markers. It also adopts eco-friendly printing practices by minimizing ink usage, promoting environmental protection and reinforcing a “Back-to-Nature” ethos.

The visual journey guides users through three steps, each with progressively lower nicotine content, helping them intuitively track their progress and adapt to the reduction process: Step 1 (0-30 days)—“Awaken,” symbolizing the start of nicotine reduction awareness; Step 2 (31-60 days)—“Embrace,” representing active engagement with the challenge; and Step 3 (61-90 days)—“Transform,” embodying personal transformation.

The packaging is crafted from eco-friendly paper and natural adhesives, with the inner structure featuring a single-piece origami folding design to eliminate unnecessary glue use. From production to disposal, these biodegradable and easily recyclable materials form a circular resource system, perfectly aligning with sustainable design principles.

Esse Royal Palace is the most expensive premium cigarette in Korea, first introduced in 2016. It faithfully reproduces the cultivation method of the tobacco smoked by King Jeongjo of the Joseon Dynasty, 250 years ago. The cigarette contains 10% of the finest tobacco leaves, ""Seocho(西草),"" and is made from tobacco leaves grown while listening to Joseon court music during the early leaf stage. The Esse Royal Palace ""King's Garden,"" released in March 2024, is a limited edition package that not only expresses the beauty of Changdeokgung Palace's Secret Garden, beloved by King Jeongjo, but also embodies his philosophy of governance.

The outer design of the package features a pair of phoenixes, symbolizing the era of peace and prosperity, intricately crafted in red, the king's symbolic color, and gold foil. Inside, the Secret Garden, a UNESCO World Heritage Site, is depicted in a multi-layered, three-dimensional representation. Additionally, the cigarette box features five of the most beautiful locations within the garden, using colors and graphics that express the four seasons, along with elegant sijo poetry written by King Jeongjo himself. This limited edition was released in two versions: a 10-pack for the duty-free shop and a 2-pack for the domestic market.

As both chocolatiers and cacao farmers, Hotel Chocolat’s greatest passions are cacao and nature. So for 2025, Hotel Chocolat set out to develop new packaging for the Extra-Thick Easter Eggs that brings the design closer to nature, utilising innovative materials that are gentle on the environment.

The new packaging is fully kerbside recyclable, allowing customers to recycle it effortlessly at home. Bringing the quality of the product through was also integral to the design. The gold foil detailing on the sleeve takes inspiration from the Japanese art of ceramics repair, Kintsugi; representing the idea of embracing imperfections and finding beauty and strength in things that are broken. This glimpse of gold reflects not only the shape of the chocolate egg once it’s been cracked apart, but also the premium quality of the product itself.

The Kintsugi-style foil detailing has also been carefully developed to offer a range of designs that differ slightly by egg. This not only forges a sense of artisanal craftsmanship but also offers customers the opportunity to compare designs in-store and choose the one they feel most drawn to.

FAGUO, a French B Corp-certified fashion brand, promotes a lifestyle rooted in both urban culture and nature, with a strong focus on reducing its carbon footprint. As part of its sustainability mission—which includes over 3.5 million trees planted and 48,000 tonnes of CO₂e sequestered—I was invited to design its packaging range, focusing on the shoebox, its most iconic product.

The result is a fully recyclable, glue-free box made from kraft cardboard, printed with a single eco-ink on acid-free paper. Its smart folding system eliminates the need for adhesives, while the minimalist graphics ensure low ink coverage and clear communication. Designed with common sense and impact in mind, this packaging reflects FAGUO’s values: simplicity, transparency, and responsibility. The goal isn’t to be the best in the world, but to be better for the world.

Famìa is an olive oil brand from Rovinj, a charming Istrian town, located in the northern part of the Croatian Adriatic.

Rovinj has long thrived on fishing and small-scale agriculture, including olive oil production, a key element of Mediterranean cuisine.

We created a new name and packaging for the “House of Local Products” stores. Inspired by Rovinj families, the name Famìa comes from the local dialect word for "family." The original store name remains as the brand’s slogan.

The logo subtly transforms the letter ì into a chimney with rising smoke, symbolizing home, warmth, and cooking. The bottle design is inspired by Rovinj’s architecture—houses tightly lined along the sea in various colors and sizes, reflecting the diversity of the families living there. We translated these iconic Mediterranean houses into the appearance of the bottles, using their distinctive colors and windows—some open, some closed—to capture the dynamic spirit of town life.

A simple label has turned the bottle into a small family home, with colors representing different oil intensities for 0.5L and 0.25L sizes. By combining various bottle sizes, dynamic compositions resembling a charming Mediterranean town are created, naturally attracting customers' attention without requiring additional physical elements in stores.

Spain, home to some of the world’s most celebrated seafood, has long captivated global palates.

In recent decades, its influence has grown even stronger in the U.S. market, particularly with the rise of the snack boom driven by Gen Z and Millennials. With this shift, we saw an opportunity to bring something new—something bold, adventurous, and unmistakably José Andrés.

We set out to design a brand that dodges the usual conventions of tinned fish. Inspired by the adventurous spirit of Chef José Andrés, we built a concept that stands apart—lively, bold, and full of personality. Instead of conventional landscape packaging, we introduced a vertical format, instantly modernizing the shelf presence. Each product —features its own distinct, block-print-inspired illustration, celebrating the craft and tradition behind every tin.

The result is a collection of beautifully designed products that feel like small works of art—each one a vibrant addition to any pantry. To add a sense of play, we included skin-safe temporary tattoos in every tin—a fun nod to adventure and seafaring culture, making each package more than just a snack, but an experience.

What connects photographic film and Japanese sake? High quality water. In the case of Fujioh sake, this water comes from a company operating in businesses from cameras to medical equipment and cosmetics. Built on a history of film manufacturing stretching back to 1934, its grounds near Mt. Fuji boast an abundant spring of the high-quality soft water needed to make photographic film.

Working with a local brewery, Fujioh sake was created to deliver a taste of the exquisite water that has been a crucial ingredient in a track record of manufacturing excellence. In the company’s 90th anniversary year, this redesigned bottle brings its history to life, positioning its first ever logo above the silhouette of the majestic Mt. Fuji cut into the bottom of the label. Seeing the company’s achievements as the culmination of diligent efforts spanning decades, day after day, the two label designs create a day-night cycle expressing the passage of time—a foil stamped white label representing the morning and a darker silver-printed night design.

For the accompanying gift bags, everything from the craft paper to string and tags was carefully selected to represent traditional rice bags, a nod to another key ingredient of Japanese sake.

A new-concept umeshu developed by soaking fully ripe Nanko plums in Japan’s traditional seasoning, mirin, for six months. Unlike typical umeshu, which uses large amounts of sugar, this product contains no added sugar or sweeteners.

With a lower alcohol content than conventional umeshu, it caters to those who seek a balanced and health-conscious drinking experience. The name “Fuu” is a Japanese onomatopoeia expressing a sigh of relief, reflecting both a universal emotion and the umeshu’s smooth, comforting taste.

The design represents plums through pixel art, blending nostalgia with a playful twist. It captures the essence of a "traditional umeshu with a completely new taste." By abstractly depicting the shape of plums in pixels, the design visually conveys the pleasant sensation of a light buzz.

Gelée is a new brand that reimagines the nostalgic treat (Jell-O) in a fresh, artful, and elevated way that conveys both joy and health. Created through artistry and play, this healthy jelly snack blends nourishment and sensuality—a refreshing take within the category.

The Gelée branding strikes a balance between healthiness and playfulness. Inspired by surrealist paintings and vintage Italian signage, the logo is joyful and fluid, reflecting the essence of the product. The stripped back graphic system and black-and-white typography allow for the vibrant colors of the product to take center stage. From the retro Italian logo to the artful photography and raw, 90s art gallery-inspired design, the brand exudes delight, luminosity, and a touch of nostalgia.

It was important to us that the packaging speaks for itself, showing consumers not only what the product is, but having it reflect the luminous, delicious, and sensual experience you get from eating it.

The influencer marketing box included an oversized poster showcasing Gelée as a “delight full of light,” combining iconic photography, recipes, ingredients, and a personal note from the founder Zoe Messinger.

Golden AGE Rice Beer combines China's millennia-old rice fermentation wisdom with modern craft brewing techniques to create a "moderately healthy, boundless flavor" rice beer. This innovation redefines the urban youth's ritual of drinking – representing both the Eastern evolution of beer culture and the ultimate taste solution for healthy light beverages.

The key challenge in packaging design lies in establishing category recognition. We visualized the character "米" (rice) through typographic design: integrating rice ears with radical components and Chinese characters related to rice culture. This approach maintains modern trendy aesthetics while showcasing the profundity of Chinese culture.

Bottle Label Explanations: 籹 (Nü): Ancient grain terminology 粧 (Zhuang): Original meaning "to adorn", reinterpreted as "rice estate" (米庄) symbolizing crops 籼 (Xian): Indica rice variant 糦 (Xi): Ritual wine and food 粿 (Guo): Rice flour delicacy/Guo tiao noodles ? (Liáng): Pictographic character for grain 料 (Liao): Premium ingredients 粔 (Ju): Symbolizing abundant rice 粋 (Cui): Representing purity

Gran Maizal is a Mexican corn whisky crafted from ancient corn varieties native to the Yucatán Peninsula, including Nal T’eel — the oldest scientifically recognized lineage. Created to honor the agricultural and cultural legacy of Mesoamerica, it embodies a deep connection to land, ancestry, and tradition. The packaging is designed as an extension of this narrative.

For the primary label, we introduced an industry-first by incorporating actual corn leaves — a material never before used in spirits labeling. The secondary label uses Fibers paper, enhancing the artisanal, tactile quality. Aging takes place in terracotta vessels, a detail translated into the packaging through the use of mud applied to the bottle’s neck — physically binding the vessel to the process. The internal texture of the glass evokes the mangata — the moon’s reflection on cenote waters — grounding the product in its native landscape. Every element invites touch, reflection, and reverence.

Gran Maizal is more than a spirit — it is a sensorial artifact of ancient Mexico. Gran Maizal honors the hands that continue to harvest this ancestral corn and places sustainability at the core of both its production and its design.

A New Way of Extra Virgin Olive Oil Grovehood Collective collaborates with earth-friendly boutique farms to offer transparent extra virgin olive oil in the Netherlands. The visual identity balances tradition and modernity, emphasizing the connection between nature and the people who nurture it. A vintage-inspired label, with custom-cut details and refined typography, highlights the artisanal nature of the product while offering a tactile, crafted feel. The olive with orbits symbol represents the dedication of family-run farms whose lives revolve around the olive harvest, reinforcing the brand's focus on ethical sourcing and sustainable practices.

The packaging system reflects the product's natural origins through an earthy color palette, echoing the landscapes where the olives are cultivated. Special attention was given to material selection and perfection of the double label cut to ensure a premium yet grounded presentation. This cohesive identity not only communicates the purity of the product but also elevates the customer experience by blending visual storytelling with functionality. Each design choice is rooted in the brand's mission to connect consumers with the origins of their food and highlight the care and dedication behind every bottle of olive oil.

Them 1888 is a Danish Dairy Company, specializing in organic milk powder for the Chinese and Asian markets.

For Chinese parents, the health and growth of their children are valued assets. Tall children are a success criteria and milk is seen as one of the means to reach the goal. Organic milk even more. Most Chinese regard Western dairy brands as the most trustworthy and safe. That´s why, when we set out to design the packaging, our aim was to create a Nordic look and feel, featuring milk drinking children. However, the main feature of the box is the function. When the lid is lifted, the milk in the glass is emptied and simultaneously the legs of the child gets longer.

The product USP explained for children around the globe without words. And also a feature, that makes it a lot funnier for children to ask for another glass of milk. The boxes contains milk powder sachets. In order not to favor a particular gender, the product is sold in both a girl's and a boy's version.

Growing up in the tough Berlin neighborhood of Neukolln , and then becoming a glamorous influencer, everything about Hatice’s world is a clash of gritty reality on the one hand, and sophisticated elegance on the other. The chain design of the case evokes the harsh, punky street life of her childhood, whilst the mirrored gold makes it thoroughly luxurious and glamorous. This concurrence of mismatching styles is also used on the secondary packaging which uses a mixture of fonts, one ornate and one more industrial. Using an ultra-innovative manufacturing process in Italy, in a factory we sourced that works outside the usual beauty industry supply chain, the lipstick case is made of solid metal with the idea that the consumer buys it once and keeps this beautiful object for life, replacing the bullet within it with a sustainable refill system. The user is encouraged to pass the item down to the next generation in the same way metal cosmetics or cigarette cases of old were never thrown away. Should the case need to be replaced, it can be recycled infinitely as it’s 100% aluminum with no plastic parts.

The brief for Paradis' packaging was to enhance its luxury appeal while maintaining cohesion within the Hennessy Masterbrand. The challenge was to reinforce Paradis as the pinnacle of the range, increasing desirability while ensuring a clear connection to the broader product family.

We created a sculptural, fluid form, with the bottle’s shape emerging through gold-tinted wood, using Danzer’s 3D veneer technology. The lightweight yet durable structure, crafted from waste wood, redefines luxury packaging through innovation and craftsmanship.

The goal was to authentically communicate Holcomb’s “well-lived” ethos—an honest blend of straightforwardness and quiet ambition. Rooted in the idea of “beautiful imperfection,” the brand identity came to life across packaging, photography, and a thoughtfully designed e-commerce experience.

The solution strikes a balance between sophistication and playfulness, making it approachable for everyday cooks. A natural, organic ‘H’ symbol serves as the brand’s only flourish, softening the structure of the grid system and reflecting the dynamic, sometimes chaotic spirit of cooking. The industrial-leaning wordmark provides a bold, adaptable foundation—confident at scale, yet understated enough to let the products and expressive brand elements shine.

The packaging features fine-lined illustrations with solid white washes, silk-screened onto kraft paper, introducing a technical sensibility that reinforces Holcomb’s dedication to craftsmanship and material understanding. Together, these elements form a cohesive world that feels both grounded and expressive.

New Zealand-made Tongue and Cheek’s Holy Aioli quickly became a popular #2 in the condiment market, competing against a dominant global brand. Despite its dedication to creating high-quality aioli with a perfectionist and obsessive mindset, the brand struggled to make a strong impact and suffered from confusion around its name. Embracing the impact of less-is-more, our work aimed to communicate the single-minded proposition of ‘the’ perfectly aioli dunked chip. This is shown in hyperrealistic, textural, creamy glory. Naming confusion was removed, deleting the small, ineligible brand (Tongue and Cheek), and embracing what it was known as - Holy Aioli now arches over the illustration to complement the image, the bespoke wordmark has details of creamy drips and drops in its negative spaces. The bottle fully embraces yellow, inspired by the free-range eggs that is a core ingredient. Simple, brightly coloured shaped stickers easily define flavours. The label shape was also amended to focus attention on the visual proposition – from square to arched. The intention is to draw the consumers eye into the centre of this small label. Tone-of-voice is geeky and obsessive, referencing how the aioli is made, what real aioli is, and why it will never compromise.

Nicol and Komaki as one family. A collaboration that brings together two unique gin brands, blending expertise and creativity to craft a one-of-a-kind spirit. By combining distinct botanicals and innovative distillation techniques, the partnership pushes the boundaries of flavour.

The result is a small batch gin that offers a harmonious balance of Japanese tradition and modern flair. Mt. Fuji. Our minimalist approach evokes the mountain’s harmony. This serene silhouette inspired the bottle design, reflecting purity, simplicity, and timeless beauty.

Introducing Johnnie Walker Blue Label Ice Chalet — a limited edition whisky in a cross-body puffer bag inspired by Perfect Moment’s ski couture.  

The 200-year-old Scotch brand aimed to depart from traditional whisky codes and break into new cultural occasions by behaving like a disruptive luxury fashion house. The result is the ultimate ski-season accessory.  

Reversible by design, Ice Chalet’s bag is multifunctional. Once the whisky is out, the bag transforms into a Perfect Moment cross-body—giving the LTO a second life that transports us to the the slopes. The design’s duality unites the two brands through their shared spirit of creativity and disruption.  

Vibrant and provocative, the design’s cobalt blue sets the tone for the innovation, making a statement at après and beyond. The bag’s oversized houndstooth print, featured across Perfect Moment’s supporting collection, reimagines the classic Savile Row pattern for the peaks—much like the way Johnnie Walker redefines the role of Scotch in culture.  

From bottle labels designed like garment tags to a puffer structure built from our iconic parallelogram, every detail embodies the concept of Johnnie Walker as a luxury fashion house—all while retaining brand equity and staying true to essence.

Kefir is a type of yogurt known for its unique fermentation process, which produces both alcohol and natural carbonation—resulting in a distinctive and refreshing taste. Our creative concept amplifies these characteristics by highlighting the effervescence and light alcoholic note of kefir.

We designed the bottle in the shape of a cocktail shaker, and cleverly merged yogurt with various flavor ingredients to form the silhouette of a cocktail glass. This gives consumers the feeling of drinking a crafted beverage, turning the act of consuming kefir into a fun and immersive experience. In our brand communication, we further emphasized the light and airy sensation brought by the bubbles, using them as a visual motif to reinforce the impression of kefir.

Since launch, the product quickly became the top seller in retail channels, helped the brand gain a loyal customer base, and sparked organic buzz on social media platforms.

The Kelpy Bone offers the performance and longevity of plastic dog toys but is moulded from 100% natural, Notpla material.

Kuo Yuan Ye 1867, a renowned century-old Taiwanese pastry brand, reunites with L’affection to launch the 2025 Year of the Snake Limited Edition “Le Duet” gift box. Designed to symbolize unity and dual blessings, this packaging enhances the Lunar New Year gifting experience with a meaningful and visually captivating presentation.

The design seamlessly integrates the “Auspicious Snake” into both brand logos, forming elliptical and plum blossom-shaped snake rings that represent connection and harmony. The carefully curated color palette—orange for festivity and warmth, pink echoing Kuo Yuan Ye’s heritage, and yellow-green from L’affection’s identity—highlights the synergy between the two brands while enhancing visual appeal. A key innovation is the use of customized holographic technology, which brings the snake motif to life with a vivid 3D effect, creating a dynamic and interactive experience.

The structural design, paired with a rhythmic repeating pattern on the sleeve, reinforces the theme of “eternal companionship.” Rooted in deep cultural symbolism, the gift box embraces the Year of the Snake’s association with wisdom and renewal. Blending tradition with modern craftsmanship, “Le Duet” elevates the art of festive gifting, celebrating heritage, innovation, and luxury packaging.

La Vie™ is a French food-tech start-up with a revolutionary idea: make pork without the pig. Created by meat lovers turned planet lovers, the brand cracked the code on plant-based bacon—perfecting the look, taste and sizzle using patented fat technology. But innovation alone isn’t enough. In a category full of green clichés and bland packaging, La Vie™ needed a powerful, loveable identity to stand out.

The ambition? Be the world’s coolest veggie meat brand. La Vie™’s visual universe breaks conventions with unapologetic pink, expressive typography, and punchy illustration by Egle Zvirblyte. From food trucks to trade shows and packaging to social, the tone is cheeky and disarmingly honest—more activist bestie than alt-meat preach.

In just 18 months, La Vie™ became the #1 plant-based SKU in France, secured an exclusive partnership with Burger King, and raised €25M from investors including Natalie Portman. And the numbers keep impressing: in 2024, La Vie saw 97% revenue growth, achieved the highest brand awareness in its category among 18–35-year-olds, and was named The Grocer's Fastest-Growing Brand. Now, every 12th second, someone buys a La Vie product. This is not just plant-based food. It’s a celebration of life—with no animals harmed and no flavour compromised.

Achieving the perfect sun-kissed glow is fraught with challenges. While we’re now more aware of the dangers of UV exposure, traditional self-tanners come with their own set of frustrations—streaky application, unnatural orange tones, and time-intensive routines.

These issues have long plagued the category, leaving it synonymous with the word “fake.” Lazy Tan set out to rewrite the rules with a game-changing formula that’s easy to apply, kind to skin, and delivers an authentic, radiant glow.

The challenge: to create a brand identity that breaks free from the clichés of compromise, offering a fresh and sophisticated alternative. Creative Solution Lazy Tan reframes self-tanning with effortless confidence and contemporary style.

The brand’s positioning—“made in the shade”—celebrates sun avoidance, not as a limitation, but as a modern, intelligent choice.

This philosophy is embodied in a shadow-inspired icon that reflects the idea of understated elegance while directly referencing the product's promise of sunless tanning.

The visual identity is vibrant yet refined, blending clean design with rich textures and a warm, natural color palette. Each asset reinforces Lazy Tan’s ethos of quality and authenticity, from the sleek packaging to the aspirational tone of voice. The result is a brand that radiates confidence—just like

The LEGO® Group strive to play our part in helping build a sustainable future and make a positive impact on society and the planet, which children will inherit. One commitment is to phase out single-use plastic by end of 2025. From November ‘23 consumers in Europe will no longer mix their bricks in the well-known Pick a Brick plastic cups. They will instead use the new Pick a Brick cardboard boxes.

The new packaging of Pick a Brick has afterwards been rolled out in North America followed by China and APAC. All 1000 LEGO branded retail stores has throughout 2024 launched the new system of cardboard boxes! Pick a Brick is available in all LEGO Branded Channels and is a great way for LEGO fans to purchase loose elements. You can choose from a variety of elements and pick yourself exactly what you want from the wall. The assortment launches each year on April 1st and consists of 250 different elements. The new cardboard box design has the proportions of a 2x2 and a 2x4 LEGO brick. The artwork is both fun and express the LEGO brick reference. So just as the actual bricks, the packaging is modular!

Label design for two special edition wines, one white and one red, issued as part of the 25-year anniversary celebration of Lidl Hellas. An unexpected, engaging creative approach, in line with Lidl's motto "Simply more joy in life".

What makes us joyful? A walk in nature, the sun on our face, a cute puppy, a delicious ice cream – simple yet exceptional moments that become reasons for everyday joy. “25 reasons for joy” illustrates these everyday reasons for enjoyment in a friendly, simple but emotionally impactful way. We created 25 illustrations depicting 25 reasons.

Each illustration was adapted for the red and white wine labels. The labels are printed on textured paper, in a distinctly darker shade of off-white for red wine labels. The capsules are white for the white wine and black for the red, and on both the number 25 is printed in gold three times, so that it is visible regardless of how the bottle is facing. The slight variations in paper, capsule and label colors between the white and red wines created matching but not identical “pairs”.

The total of 50 different bottles also serves for distinctive in-store placement and promotions, supporting the “special edition” designation.

Lisa Eldridge, renowned makeup artist and beauty entrepreneur, introduces the Rouge Experience Refillable Lipstick, a luxurious blend of vintage elegance and modern innovation. Inspired by 1930s lipstick cases, this refillable design pays homage to timeless glamour while addressing contemporary sustainability needs.

Crafted from lightweight, recyclable aluminum, the lipstick features a refined contrast of matte and glossy finishes, with delicate striations reminiscent of vintage accessories. The intuitive refill mechanism ensures ease of use, making it both a statement piece and a practical beauty essential.

Developed to align with the expectations of luxury consumers, from beauty enthusiasts to professionals, this lipstick embodies Lisa Eldridge’s signature approach—sophisticated, effortless, and universally flattering. Every detail, from the sleek silhouette to the tactile experience, has been meticulously designed to elevate the everyday makeup ritual.

Lucky Bait is a new unfiltered lager from Swedish brewery Spendrups. It was born from a strategic innovation project and designed to really catch your attention. Launched in June 2024, it quickly made waves as the most price worthy beer on the market.

In just three months, Lucky Bait became Sweden’s fourth most sold beer, showing how a strong story, smart positioning, and a little bit of mischief can go a long way. Rooted in fishing culture, Lucky Bait captures the spirit of nature, hard work, and the well-earned reward of a cold beer. With its cheeky name, character-driven design, and playful tone of voice, it turns the beer itself into the ultimate bait, seductive, shiny, and ready to reel you in.

The concept draws from classic fishing lures with names like “Lucky Strike” and “Bomber,” and the brand’s colorful packaging, expressive mascot, and beer-appropriate cues were carefully crafted to appeal to both passionate anglers and casual drinkers. Whether you’re casting lines or just cracking one open, this is a lager with hook, line, and sinker appeal.

L’ENTROPISTE is a radical perfume house we imagined from scratch around Bertrand Duchaufour, famous Master perfumer. This incredible creative playground allowed us to explore every aspect of our expertise. Initially, we wanted to break conventions, transforming chaos into a creative force. It’s not just a perfume brand. It’s a manifesto – an exploration of contrasts where harmony emerges from disorder.

We were proactive at every step: Developing the concept, crafting the brand platform, creating the visual identity, outstanding bottle and packaging designs. Every decision was guided by our vision of disruption, under the direction of the brand and the artistic eye of the master perfumer.

How to express chaos in a fragrance? Visualize rupture and freedom?

At the heart of the project, a bold identity built around essential pillars:

• The aesthetics of disruption, where tension and opposition create a unique visual language.

• Bottles designed as totemic objects breaking the codes of traditional perfume flacons.

• A daring storytelling approach, a manifesto of creative rebellion. E

ach of our design choices embodies this radical vision. The sculptural lines and asymmetry of the bottles reflect our pursuit of uncompromising beauty. L’ENTROPISTE is an invitation to explore new sensory and artistic horizons.

This project was developed to create a packaging solution that reflects the authenticity and craftsmanship of the artisanal anchovy pesto produced by a refined restaurant in Pietra Ligure. The restaurant is deeply rooted in the vision of Chef Giuseppe Auricchio, who emphasizes traditional methods and local identity.

The anchovy pesto is made by hand using a mortar and pestle, ensuring that the product embodies the essence of Ligurian culture, the voice of local fishermen, and the integrity of artisans.

The packaging design aimed to narrate this rich cultural heritage while introducing an element of playfulness and interaction for the end user. To achieve this, a personalized approach was adopted, resulting in the creation of "Talking Machettö," a vibrant origami included in the packaging.

The origami serves a dual purpose: it enhances the packaging’s depth and provides a playful element that engages consumers, encouraging conversations during meal preparation or entertaining children in the kitchen. The choice of Arena Smooth paper for the packaging was deliberate, selected for its natural aesthetic, biodegradability, and recyclability, aligning with environmental sustainability principles. The final result is a unique packaging design that harmonizes tradition, playfulness, and ecological responsibility, effectively capturing the spirit of Ligurian craftsmanship and culture.

The redesign of Marlenka’s honey cake packaging creates a bold, modern identity that balances tradition with contemporary aesthetics. Inspired by global trends, the project unifies and elevates the brand through premium materials, advanced printing, and a structured system for differentiating flavors, types, and sizes. With Marlenka products available in 55 countries, the new design ensures consistency across international markets while reinforcing the brand’s premium positioning.

The previous design no longer met evolving aesthetic standards, and as competitors began replicating elements, a complete visual reinvention was necessary. By removing distracting elements and introducing modern typography, the new design achieves a cleaner, more sophisticated look while maintaining a strong shelf presence. High-quality embossing, matte finishes, and gold foil details emphasize the brand’s exclusivity. A meticulous ‘stacking’ photography technique, combining over 2,000 images, ensures striking visual sharpness and detail. Extensive market research, including heat map analysis, guided key decisions to enhance consumer engagement and optimize packaging functionality.

This redesign strengthens brand consistency across all product lines and communication channels, ensuring that Marlenka continues to stand out in an increasingly competitive global market.

Nomadic Trio Set: A Journey in Sustainable Luxury As the creative partner, working in close collaboration with Mercedes-Benz Parfums, we led the creation of the Nomadic Trio Set. From the new franchise’s “LAND SEA AIR” concept to the design and development of the products, this set embodies sustainable luxury for those seeking both luxury and responsibility.

The Nomadic Trio Set offers a customizable olfactory experience with three fragrances designed for layering, revealing seven unique scent combinations, evolve with every skin, emotion, and personality. Each fragrance is housed in a sculptural, bottle, reshaping the emblematic Mercedes-Benz star when closed. Made from recyclable glass, these bottles reduce material impact without compromising elegance. Following an eco-design approach, the travel set is presented in a premium case crafted from upcycled leather sourced from S- Class Mercedes-Benz interiors, giving automotive materials a second life and reinforcing the connection to the brand’s heritage.

Designed for longevity and reuse, the design and the packaging encourage a responsible approach to luxury. The Nomadic Trio Set is a travel-ready experience, blending innovation, sustainability, and design seamlessly. The set’s leather case and fragrance bottles embody the commitment to reusability and craftsmanship, proving that high-end design and environmental responsibility can coexist.

The Meta Quest 3S packaging embodies the future of eco-friendly and accessible design, seamlessly integrating practicality with a unique unboxing experience. Our innovative approach is reflected in the deliberate cues for recycling and reuse, setting a new standard for the industry.

Inside the Box Upon

removing the sleeve, a simple pull-tab gesture unfolds the box, revealing a compact paper-pulp tray containing the headset and accessories. This reimagined tray serves as a standalone part, enabling easy separation and providing an elegant storage option for displaying and charging your headset at home.

Streamlined Setup

All setup documents are conveniently contained in a removable folio, presented immediately upon opening, directing customers to our accessible learning hub. The fold-flat kraft box eliminates frustration, ensuring everything you need is right where you need it. Our design encourages users to keep only what's necessary, while making it easy to recycle the rest.

Pragmatic Design

We proudly leveraged raw kraft-corrugate and re-engineered traditional construction methods to create a package that exceeds the sum of its parts. Our goal was to deliver an elevated experience that meets category needs while providing unique user value and a guilt-free end-of-life solution. We're proud of what we've achieved.

Mezete’s redesign was created to address the challenge of establishing cultural authenticity for a Middle Eastern food brand in a market saturated with Western imitations of Middle Eastern cuisine. Mezete, a Jordan-based brand, offers authentic Middle Eastern flavors preserved through innovative Ultra Heat Temperature (UHT) technology, allowing it to be transported globally without refrigeration.

The original packaging lacked the cultural authenticity and visual impact necessary to distinguish it in Western retail spaces. The final product was achieved by drawing inspiration from the vibrant, bustling souks of downtown Amman, capturing the region’s rich energy, colors, and textures in the design. By blending Arabic calligraphy, bold colors, and modern design elements, the packaging reflects the real Middle East, making the product both authentic and exciting in American and European markets. This approach balances cultural authenticity with global relevance, ensuring the design resonates with consumers while maintaining a strong connection to mezete’s heritage. The packaging’s dynamic typography and playful calls-to-action create an immersive experience, while cohesive design elements like custom logos and a unified color scheme ensure that mezete’s products stand out in a competitive global market.

Moët & Chandon commissioned the creation of Collection Impériale, a Cuvée d’Exception marking the countdown to the maison’s 300-year anniversary. The goal was to translate the cuvée’s rarity, craftsmanship, and prestige into a cohesive luxury experience across branding, packaging, retail, and communication.

The challenge was to create a design that reflected Moët & Chandon’s historic legacy while engaging a new generation of luxury consumers. The solution was a refined visual and structural identity that balanced heritage with modernity, ensuring consistency across all physical and experiential touchpoints.

A key element was the collaboration with artist Daniel Arsham. His sculptural interpretation of the cuvée was seamlessly integrated into the design system—resulting in a collectible edition and a site-specific installation at the maison in Épernay. This elevated the cultural relevance of the release and positioned Collection Impériale as a landmark moment in Moët & Chandon’s haute œnologie.

In the Oga Peninsula of Akita Prefecture, "Namahage," who wear demon-like masks and straw costumes, are cherished. Namahage are deities who bring good harvests, good catches, and good fortune.

On New Year's Eve, they visit households to expel evil, perform exorcisms, and admonish the lazy. They are also registered as UNESCO Intangible Cultural Heritage. This package is for rice from Katagami City in Akita Prefecture, where Namahage culture is deeply rooted. The Namahage motif was ideal because it is a locally rooted package and Namahage are gods of good harvests. We aimed to balance tradition and modernity, contrasting with conventional old-fashioned Namahage designs.

The illustrations are stylish, and the brush strokes of the character are exaggerated to embody the roughness of Namahage and the Japanese aesthetic. The red and blue colors, representing the "married Namahage," further emphasize good fortune. The illustrations are sized to be cut out and used as masks, allowing people to become Namahage themselves. This provides an opportunity to experience the traditional culture of the region.

We hope that Namahage, along with the delicious rice of Akita Prefecture, will bring good fortune to purchasers.

In 1994, we collaborated with makeup artist Francois Nars to launch his beauty brand, Nars, with 12 lipsticks. In 2014, we designed a new collection called Audacious, with a bold design to match the improved formulation for Nars’ wildly successful lipstick. In 2024, to honor the 30th anniversary of Nars, we collaborated on a new design of their main lipstick collection, called Explicit.

The new design features a custom cylindrical shape, magnetic closure, dimensional logo, and refillable aluminum case to bring user-friendly sustainability and efficiency to its sleek shape. The lipstick itself has a larger base and maintains a pleasingly ergonomic feeling in hand. The dimensional logo, which fills out the base of the lipstick and has more presence than ever, plus the aluminum case give this product added versatility in its ability to change colors and finishes for seasonal launches, contributing to the longevity of the object. For the bullet, we kept the same flat front and debossed Nars logo as Audacious, but perfected the slanted surface area, its angles, curves, and corners for a super rich application of color.

Throughout executing this project, we maintained the brand’s minimal sensibility, embracing sustainability without sacrificing originality and innovation.

Swiss retailer Migros launched its sustainable cleaning and washing line long before conscious consumption became mainstream. Now, it was time to reposition this pioneer — bringing it back to its roots: proudly and transparently addressing a broad, responsible audience with 100% natural, yet highly effective products in next-generation sustainable packaging. First, we created a new brand name that intuitively reflects the brand’s purpose — easily understood across Switzerland’s three national languages. The visual identity centers on a bold brand color and a clean, striking logotype, designed to appeal to a wide audience through two key elements:

1) A modern, fresh design that confidently signals sustainability and efficiency.

2) Hyper-transparent, clearly structured product information, placed front and center to emphasize clarity, honesty, and ease of use—supported by a color-coding system to highlight product type and benefits. The chosen minty green brand color expresses naturalness while boosting shelf standout and reinforcing a modern image. Nature Clean marks a new era in sustainable cleaning — where transparency and impact go hand in hand, making conscious consumption accessible to everyone.

Born from a purpose, not the other way around, Naveia is driven by a powerful mission: to save the planet using oat milk as a tool for activism. The launch of its Culinary Line expands this mission with plant-based alternatives: Manteiga (butter with salt), Navelã (hazelnut cream made with oats), Deleite Condensado (a sustainable take on condensed milk), Chantilly Vegetal (plant-based whipped cream), and Creme Deleite (100% plant-based cream).

Each product invites consumers to embrace this movement without compromising on flavor. The design preserves Naveia’s bold identity while introducing new visual elements that highlight the versatility of the products.

The signature eye symbol reinforces the brand’s activist stance, while custom illustrations showcase key consumption moments and recipes, making plant-based choices more inviting. The cream-colored packaging enhances appetite appeal and reflects the ingredients’ natural qualities. Playful messages maintain the brand’s irreverent tone, turning each package into a statement.

The result is a cohesive, striking design that brings purpose to the forefront while proving that change can also be delicious. Naveia’s Culinary Line is more than an expansion—it’s a step toward reshaping perceptions of plant-based foods through design.

NOHACA, NOmadas HAciendo CAminos (in english: Nomads Making Paths). TAILOR-MADE DESIGN

The unique silhouette of the NOHACA bottle evokes the characteristic shape of the stills used in the distillation of this single-origin tequila. The organoleptic characteristics of each variety are reflected in 3 colours of glass. The link with the traditional methods of production is directly reproduced in a bottle with a wavy surface and unbalanced vertices, typical of artisan production.

The very high cylindrical neck serves as a base for the back label, which is usually located on the rear. The front label defines each variety with an iconography that emerges from the combination of two concepts, creating a series of ‘amulets’: the astro man, the plant hands and the winged rabbit. Although they are not real, these images are treated photographically like stone sculptures from the Olmec culture (an ancient civilization of Mexico). Thus, NOHACA also becomes a tribute to the ancestral artistic legacy of Mexico.

ENVIRONMENTALLY CONSIDERATE The guarantee of sustainability was also the great challenge in the creation of the packaging. - the exclusive Nohaca bottle is made from recycled glass, - the labels are made from agave fibres. - the caps and seals are compostable.

Orita is a 100% Mexican soda brand created to redefine the visual and cultural narrative of Mexican beverages. Breaking away from clichés, it presents a sophisticated and contemporary identity that remains deeply rooted in Mexico’s rich heritage. The brand introduces unconventional flavors that celebrate authentic Mexican ingredients, offering a refreshing alternative to traditional sodas.

Its design blends three defining eras of Mexican identity: the pre-Hispanic past, the golden age of mid-20th-century design, and the contemporary reinterpretation of these influences. Orita’s logo, inspired by Mexican Art Deco, embodies elegance and modernity, while its icon—merging a pre-Hispanic deity with a soda glass—symbolizes the fusion of tradition and innovation. The structured labels, featuring embossed details and gold foils, add a sense of exclusivity, while the vibrant color palette evokes Mexico’s streets, flavors, and cultural moments.

Every element, from the packaging’s finishes to its refined typography, reinforces Orita’s positioning as a premium, culturally rich beverage. More than a soda, Orita is an invitation to rediscover Mexico through a modern lens—where authenticity meets sophistication, and heritage is honored in a bold, exciting way.

As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling. We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight.

With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities. As influencers share these personalized experiences with their followers, the Pepsi Smart Can opens doors to engaging interactions that resonate deeply in today’s digital-first landscape.

At first glance, it looks like a simple glossy black soda can, but closer inspection reveals a flexible, 3D high-definition display with built-in audio. When powered up, it transforms into an innovative conduit for storytelling.

In Spain, being from a village hasn’t always been something to brag about. But let’s be real—it’s where the best stories, traditions, and flavors come from.That’s why we created “Pueblo” (village): a bold tribute to our roots. It’s about celebrating the things that matter—authenticity, tradition, and a craft that’s been perfected over generations. Deep down, we all carry a piece of the village in us.

With this line of Spanish cold meats, we’re bottling that vibe: the care in every step, the passion for doing things right, and the pride in keeping it simple. SOLUTION To bring the spirit of “Pueblo” to life, the design leans on three pillars: typography, materials, and presentation. The name itself exudes strength and meaning, so it became the focal point of the design. Bold typography, paired with earthy, nostalgic colors like the red of adobe bricks from old village homes and the golden yellow of sun-dried straw, evokes a deep connection to Spanish heritage. Finally, no Spanish cold meat would be complete without the iconic rope used in the drying and curing process. This essential detail adds the perfect finishing touch to a minimalist yet impactful presentation.

In this collaboration, we aimed to remove their previous brand package focused on street culture and establish a new attitude for a trendy accessories brand.

We attempted to create an intuitive sense of random anxiety by using seemingly chaotic and information-dense arrangements. By establishing an effective grid system amidst a vast amount of irregular information, we formed a brand identity.

SodaTop™ by Roam is a next-generation hydration system that redefines how we enjoy sparkling water—sustainably, stylishly, and on the go. Designed to challenge the wasteful norms of bottled beverages, Roam empowers people to carbonate the water they already have—anytime, anywhere. By replacing single-use bottles and eliminating the need for globally shipped beverages, SodaTop™ by Roam directly addresses the 500+ billion plastic bottles discarded each year and helps cut the carbon footprint of water transportation. Design, sustainability, innovation, and convenience are at the heart of Roam’s mission.

The reusable bottle—crafted with recycled stainless steel —retains carbonation longer and features a streamlined silhouette in a refined tonal palette. The compact carbonator delivers sparkling water in seconds using 100% recyclable stainless steel CO₂ chargers, eliminating the need for return shipping. Roam’s packaging reflects the same thoughtful approach. Modular boxes interlock like Tetris to fit multiple products, while each locally produced sleeve supports and celebrates small businesses and shares Roam’s story. SodaTop™ by Roam isn’t just about better hydration—it’s about creating a smarter, cleaner, more connected future, one bottle at a time.

Rosae is a revolutionary wine bottle design that seamlessly merges elegance with sustainability, making it a standout example of responsible packaging. Crafted in 750ml, 100% BioPET (50g), the bottle offers a lightweight and durable solution for wine packaging, reducing the carbon footprint associated with traditional glass bottles. This innovative material ensures that the bottle remains sturdy while also being more energy-efficient to produce and transport. The packaging is designed to ensure a shelf life of 1.5 years, a typical duration for many young wines.

The design of Rosae is inspired by the timeless beauty of rose gardens, evoking a sense of freshness and nature. The soft, flowing curves of the bottle mimic the delicate form of rose petals, while the sophisticated label design tells the story of the wine it holds. The use of BioPET also contributes to a more sustainable lifecycle, as it is fully recyclable and renewable, supporting a circular economy.

Rosae represents a step forward in the evolution of sustainable packaging, proving that eco-conscious choices do not have to compromise on elegance or functionality. This project not only champions the principles of sustainability but also celebrates the beauty of thoughtful design in the wine industry.

RUNBEN is a long-established Chinese brand in maternal and infant care, known for its safe and natural products, beloved by parents and babies. The brand upgrade aims to reshape its visual and product image, targeting a younger audience and international markets, while emphasizing RUNBEN's unique identity and cultural mission as a Chinese brand. We created a a double-layers-information (Chinese characters + Pinyin) that both parents and children can understand as the brand’s unique visual identity. The brand name “润本” (RUNBEN) reflects the nurturing power derived from the origin of life. We’ve incorporated natural, random earth shapes into the product’s interactive components, enhancing the user experience for children. Additionally, Chinese ink textures are used on the packaging, increasing brand recognition and making the product easily identifiable on offline store sales environment.

Salash Delicatessen is a family-owned smallgoods business in Auckland, with a rich heritage rooted in Northern Serbia. For four generations, they’ve been crafting dry-cured meats, developing unique flavours, textures, and styles. Since moving to New Zealand in 2009, Salash has built a loyal following at local food markets, known for their authentic and high-quality products.

To expand nationwide, Salash recognized the need to enhance its brand and packaging to appeal to discerning "foodie" consumers. The design process drew inspiration from Eastern European visual styles, incorporating elements of Serbian culture.

The large, custom wordmark, influenced by the Cyrillic alphabet, features sharp serifs, evoking imagery of butchery tools like knives and hooks. Patterns and icons simplify traditional regional textiles, while the colour palette – inspired by the Serbian national flag – uses bold blue, white, and red tones, contrasting with earthy competitor packaging. The new packaging accommodates various meat sizes and formats, minimizing print runs and packaging waste. A simple, utilitarian sticker system, featuring bold typography, is hand-applied during packing, giving the brand a modern yet authentic feel.

This strategic design overhaul ensures Salash stands out on shelves, maintaining its artisanal roots while appealing to a broader, nationwide audience.

SEKKISEI BLUE offers an authentic holistic experience of healing from the skin and the mind while balancing the entire body. Tradition and ritual are fading away especially amongst young generations in Japan, this brand aims to approach to them with the modern design and simplifying the method as well as to preserve the culture.

The packaging is inspired by a shape of Kawara, traditional Japanese roof tile, designed in a minimum form yet characteristic. The shape expresses the concept by fitting and stacking the entire series all together, which resembles to balance the minds flexible and protect the body physically. The colour theme comes from embracing the earth and nature, reminding the effects of Kampo that also comes from nature. The caps throughout the series are made out of resin mixed with coix barley husks, which were originally discarded after they have been used for the SEKKISEI’s entry product line of the bulk. The brand embodies the balancing mind and body as well as circulating the materials in a new way.

The client asked us for a packaging for his oil that would reflect the benefits of the winds in the area where the olives grow.

For the packaging of the limited edition oil called Sotavento, we decided to make a label where, through a complex system, the upper label rises as if the wind itself were moving it, revealing the lower label, which is a sheet of wood simulating the colour of the olive tree, since this oil is 100% organic and the client wanted the packaging to be as natural and sustainable as possible.

On the neck of the bottle there is a piece of the same paper that simulates a weather vane and can move as the wind would move it. The cap is made of wood that perfectly matches the label of the bottle and is rectangular in shape like the shape of the bottle, thus creating a unique packaging that reflects nature in a very premium, original and elegant way.

Leftovers from the collagen capsule production process in the pharmaceutical industry and residues from the cellulose industries (sludge and biomass bark) that were previously discarded in landfills, causing environmental problems, are now transformed into trees in a bio-stimulating and protective packaging. This packaging is being used in the restoration of degraded areas in Brazil with the help of drones.

We designed the packaging for CR Sanjiu’s “Shanhuang Hongguo Paste” with inspiration drawn from the ancient wisdom of traditional Chinese medicine. As the formula originates from a classical prescription—traditionally recorded on bamboo slips—we crafted the outer packaging in the form of a bamboo scroll.

This design pays homage to the cultural roots of Chinese medicine while infusing the product with a strong sense of history and Eastern aesthetics.

THC Design's brand refresh aimed to elevate the beloved cannabis company from a regional player to a national icon in the vein of Nike and Levi's. Facing a chaotic market and varied state regulations, the purpose was to establish a trustworthy, consistent brand. The product not only required a packaging system that educated consumers, but one that adhered to strict guidelines across multiple states.

Given a dispensary's highly chaotic nature, designing something memorable with a striking visual identity was critical. A bold purple palette, a refined logo, and Dia Type Extended Bold typography created shelf impact. Frosted glass jars and mylar bags ensured brand cohesion, while a universal box with adaptive labeling addressed regulatory challenges. A "bento box" grid system facilitated clear communication of strain profiles and terpenes, giving them new opportunities for storytelling while enhancing consumer education. Motion design and animation also add lively, fun moments to the bento system.

Culturally, the design subtly echoed iconic American brands, while lifestyle photography captured a relaxed, inclusive Southern California vibe. This balanced scientific precision with an approachable humanistic quality reflects the evolving cultural acceptance of cannabis. Add it all up, and you have the birth of The Great American Cannabis Company.

"Lotus root" is a unique aquatic plant in China. It is not only a delicacy on the table, but also traditional poems praising "Lotus root" are widely spread in China. And a low alcohol liquor brewed from "lotus root" is the first product in the entire Chinese liquor market.So the packaging design of this product is inspired by the form of "lotus root", and the appearance of the container combines the bottle body and bottleneck into a "lotus root body" shape, using matte ceramic technology.

The natural aesthetics and warm touch highlight the uniqueness and differences of this product.The bottle can also be combined to highlight the characteristics of "lotus root". The poetry on the back of the bottle brings a more interesting and vivid visual experience and secondary dissemination, promoting the attractiveness of sales.The wooden bottle cap adopts laser engraving technology to outline the unique nine hole section of the lotus root, enhancing the visual characteristics of the product and providing an interesting experience and dissemination when opening the cap.

The bottle can be used as a secondary flower vase in the home, reflecting the concept of environmental protection and conveying the ideas of nature, health, and a better life.

Imagine unboxing an exciting package that promises an extraordinary blend of speed and creativity! This is the LEGO F1® PR package , designed to captivate online influencers and thrill F1® fans. As you lift the lid, playfully designed with a LEGO brick texture forming an iconic F1® track, the anticipation builds. Gradually, two panels unfold revealing three exclusive LEGO F1® sets together with a 'Brick Stop Box' neatly nested within a stunning F1® starting gate.

But the experience doesn't end here! The gate is equipped with functional red starting lights that invite you to start building and testing your line up. With a simple slide of a LEGO brick stud, the lights ignite, signaling the start of countless races. Ready for a pitstop? The 'Brick Stop Box' offers three sets of racing tires, perfect for practicing.

Designed to dazzle on camera, this package transforms unboxing into a play-filled event, sparking a wave of TikTok edits and heartfelt fan messages. The LEGO F1® PR package is more than just a promotional item; it's a gateway to endless play and excitement, celebrating the union of the LEGO brand’s playful creativity and F1®'s thrilling spirit.

Our project celebrates the centenary of Tigre, an iconic cheese brand with a bold and contemporary rebranding.

The creative idea was to capture the brand’s strength and personality through a visual identity that roars with confidence—just like the name suggests. We designed a dynamic and modern packaging system that reinterprets Tigre’s historical elements, combining vibrant colors, strong typography, and an expressive tiger illustration to reinforce brand recognition.

This redesign enhances shelf impact and emotional connection while maintaining the brand’s authenticity. The rebranding was designed to appeal to both loyal customers and a new generation of consumers. The goal was to increase brand awareness, enhance shelf visibility, and strengthen brand affinity in both the domestic and international markets. The tiger illustration was reimagined with modern, expressive styling, reinforcing the brand’s playful yet strong character. The color palette was intensified to boost contrast and create a more impactful brand presence in-store and across digital platforms. Typography were redesigned to enhance clarity, readability, and recognition.

Tigre is a historic cheese brand deeply rooted in Italian culture.

Purpose：Providing a richer lifestyle in an era that demands high time performance and earth-friendly.

User-friendliness: Improves styling precision for quick, salon-quality results and protects hair from heat by allowing hair care ingredients to penetrate quickly. It is the best choice for today's busy people, allowing them to use the time in their day more efficiently.

Eco-friendliness : The packaging uses paper that has not been chemically processed, which brings a natural texture and expresses gentleness to the hair. Also, bottles and tube containers are made of biomass resin, which is environmentally friendly from the SDGs perspective.

Design-friendliness : In the graphic design of the product, the brand name was evoked as a made-in-Japan brand by using a graphic of lines converted into KATAKANA. The design combines a playful spirit with a sharp, modern interior design to blend in with the landscape of any beauty salon or home.

Market-friendliness : The packaging had previously been manufactured at a factory specializing in product packaging. "totte" used a mass production line at a factory specializing in envelopes to produce the packages as a new challenge. This case has opened up new options in package manufacturing and identified new market possibilities.

These vineyards in Algarve, southern Portugal, produce a young, vibrant wine, infused with the freshness of the sea. To bring it to life, we crafted a compelling storytelling and visual narrative that capture its unique identity. Nearby, the coastline is a true wildlife sanctuary, home to salt marshes, wetlands, dunes, and tidal channels that provide the perfect habitat for a rich variety of birds, fish, mollusks, and crustaceans.

One of the most iconic inhabitants of this ecosystem is the fiddler crab (Uca tangeri), often spotted at low tide. This fascinating creature is known for its distinctive movement—waving its oversized claw as if playing the violin, a ritual used to attract and court females. Beyond its role in mating, the claw is also a powerful tool in territorial battles between males. It was no coincidence that we chose this extraordinary crab as the symbol of this wine and named it UCA VIOLINISTA (“Uca Violinist”).

With a bold visual identity inspired by this remarkable species, our goal is not only to celebrate the wine’s deep connection to its territory but also to raise awareness among the thousands of tourists who visit the Algarve about the need to protect this unique ecosystem.

A tool for designers, printers and brands that seeks to inspire and show with all the possibilities of expression. The layers of perforated materials are reminiscent of the two thousand lakes of Finland and the pattern left by the passing of the seasons in the landscape. A language of nature and sustainability, making the object iconic without losing its functionality.

We were tasked with rebranding Vantastic Foods, a producer of high-quality vegan products, to better align with its core values: care, love for customers, and a strong connection to nature. With this in mind, we developed a design that would emotionally resonate with consumers while staying true to the brand’s values.

We created characters with heart-shaped hands, gently holding delicious vegan dishes. Instead of focusing on traditional facial features, we highlighted the hands and chest area. The heart-shaped hands not only symbolize care but also form the letter “V” for Vantastic. Our design adapts to different product types, incorporating variations in the characters' facial expressions, heart color palettes, and patterns - such as an Italian Nonna character for Italian dishes and sakura petals for Japanese cuisine․ A symbolic touch we introduced is the ladybug, resting on the characters’ shoulders or on the packaging. Ladybugs are known for their role in keeping plants healthy and clean. This symbolic element has now become a brand icon, representing the brand’s commitment to natural, wholesome ingredients.

This packaging is designed for an outdoor brand, aiming to combine meticulous information layout with vibrant, high-saturation printing colors and playful graphics.

The result is a bold and forward-thinking series that aligns with the dynamic nature of outdoor sports. We hope not only to earn the recognition of seasoned professionals, but also to win the favor of entry-level outdoor enthusiasts — a dual aspiration that reflects our vision for broader accessibility and appeal.

The goal of the packaging was to capture a clear sense of place and provide appetite appeal. Our solution uses landscapes that are intertwined with pecans and other ingredients.

Although the natural world is the inspiration for the illustration, we sought to reinterpret and amplify reality, rather than closely mimic it. The surreal quality of the “flavor-scapes” are a nod to the magical spirit of the southwest, and communicate that these are snacks that take you places.

For the new Dutch reading glasses brand Wink, our studio developed the entire communication.

This entry concerns the packaging of the reading glasses with prescription. The reading glasses collection of Wink consists of 200 different models. The lenses in the frames are offered in different strengths. We have chosen to use a fixed colour per strength. This helps the customer to quickly navigate the shelf. The logo consists of a graphic iconic wink. The combination of the graphic logo and a photographic frame makes for an exciting packaging design.

At Wink choosing the right glasses with the right strength is done in a Wink!

WOOGIE’s packaging utilizes recycled grayboard pulp and a print-free design to reduce pollution and ensure an eco-friendly, low-impact approach. The grid semi-transparent die-cutting molds allow for flexible adjustments, minimizing material waste. We explore new possibilities through sustainable materials, completing the packaging’s purpose smartly and efficiently. The modular cutting system enables easy resizing, adapting to the diverse shapes and sizes of objects, eliminating excess space and unnecessary production steps. The raw material finish enhances the authentic texture, showcasing the natural beauty of the material and embodying the fusion of sustainability and artistry.

WOOGIE focuses on the evolving relationship between “people and objects” across different eras and cultural contexts. By curating rare artifacts, sculptures, and ornaments from the past century to today, the brand explores the coexistence of art and nature, functionality and artistry. The rarity of selected objects naturally opposes mass production, requiring packaging that accommodates diverse styles and sizes, while aligning with practical logistics needs. Echoing WOOGIE’s commitment to authenticity, individuality, and mindful consumption, we embrace simplicity, sustainability, and functionality. Our design restores packaging to its essence—honestly and thoughtfully showcasing the beauty of each object.

In yiayia’s garden, a pair of small birds flutter joyfully. Through the olive trees, around the vegetable patch and over the aromatic herbs, until they find each other and embrace, their union forming the universal symbol of love. This tender moment is the inspiration for the new, anniversary edition of the yiayia and friends extra virgin olive oil, “Harvest of Love”.

This iteration of the brand’s classic EVOO packaging is faithful to the distinctive style that defines every yiayia and friends brand expression, while also being fresh, new, and visually engaging. Yiayia and friends is a brand born in Greece but addressed to a global audience.

It represents local, traditional values with universal appeal: respect for nature, a sustainable life cycle, care for others and the environment, food as an expression of tenderness and care. Bright block coloring, naif-style illustrations that are equal parts joyful and evocative, interlocking characters that shape and complete each other, are the defining features of the unique yiayia and friends illustration style.

Zara Hair, created with Zara and legendary hair stylist Guido Palau, is a study in shapes, colors, materials, and finishes.

The challenge was to inject a sense of desirability, innovation, and style to products that are often presented in a clinical way, while maintaining Zara brand codes.

Our approach was to focus on stunningly unexpected packaging and beautiful campaign imagery. Each item in Zara’s first evergreen styling drop - Hairspray, Texturizing Spray, Volumizing Mousse, Hair Balm, Curl Activator, and a Blow Dry Spray - is designed in its own unique colorway with matching carton, giving each product its own look and identity. Subsequent launches are also designed in unique colorways for each product and contrasting finishes on the bottles and caps.

In punchy vibrant colors with a matte texture, most of the collection is aluminum, reducing the number of plastic components. Caps, in various vibrant colors, have a sophisticated satin metallic finish. The accompanying press kit showcased imagery from legendary fashion photographer Steven Meisel.

The Zara Hair collection is daring and bold enough to stand out, while easily accessible to Zara’s wide-ranging demographic of unisex customers.

This is an environmentally friendly mineral water packaging with the theme of ""protecting endangered creatures and cherishing the source of life"". The design uses innovative paper-plastic materials, takes the white-headed langur, a first-class protected animal in China and a unique species in Guangxi with only 700 left in the world, as the core visual element, and cleverly integrates the landscape of Guangxi's karst landforms to outline a poetic picture of ""smart monkeys drinking from the stream"".

The packaging design has a profound meaning: when drinking water, we should remember its source, as every drop of water is a gift from nature. We protect water sources with the same care as we protect rare species such as the white-headed langur, so that we can achieve long-term symbiosis between humans and nature. The unique three-dimensional paper-plastic process is not only environmentally friendly and degradable, but also highlights the precious nature of water resources through the stacked mountain-shaped structure, awakening consumers' environmental awareness of ""protecting water with the heart of protecting life"".

Label design for new fine ginger liqueur. Starring: Ginga Ninja! A warrior embodying strength, determination and perseverance —the very qualities that form the foundation of the recipe. The magic of the drink lies in its blend of organic ingredients, symbolizing the concept of the unity of body, mind and spirit.

To reflect this attitude, we designed a simple, clean label. Printed on kraft paper and paired with roughly textured glass, the design emphasizes the product’s natural, handcrafted character. As mentioned, the main role belongs to playful mascot—Ginga Ninja—inspired by the shape of key ingredient, depicted in a dynamic pose that hints at the bottle’s lively contents and the subtle kick they deliver.

The character is accompanied by a vertically oriented vignette. It contains product name in gold foil embossing, along with complementary text and important overlapping detail that reads [ [ [ SHAKE ] ] ] BEFORE USE. The minimalistic approach creates desired contrast with craft nature of the beverage vessel and is also a nod to Far East aesthetics.

Launched in collaboration with Kendo (a Sephora affiliate), the Marc Jacobs Beauty packaging introduces a luxurious, rule-breaking aesthetic defined by high-shine black lacquer and curved, sensual forms.

The line is conceived to feel like a premium accessory rather than traditional cosmetics: tactile, substantial, and deliberately indulgent. Ultra-thin compacts with button-locking mechanisms, weighted lipstick cases, and precision tools like the Magic Marc’er eyeliner combine functional performance with a simple yet thoroughly modern visual language.

By blending high fashion, bold color, and collectible design, the packaging establishes a distinctive, giftable presence within prestige beauty.

Jones Knowles Ritchie redesigned Domino's UK pizza boxes to turn the packaging into a bold, instantly recognizable brand asset.

Based on the insight that 96% of UK orders consist of two pizzas, the design introduces one red box and one blue box, intended to be delivered together to form the iconic domino logo.

Promotional clutter is stripped away, allowing the logo to become the central visual and the box itself to act as the brand’s core expression. The clean, high-impact design encourages interaction and social sharing, transforming the delivery moment into a playful experience known as the “Domino Effect.”

By investing in new manufacturing to achieve vibrant, full-coverage color, Domino’s demonstrates brand bravery and elevates the humble pizza box into a powerful and shareable symbol of the brand.

Perfumes y Diseño challenges traditional fragrance packaging through a radical, design-led approach that treats scent as an architectural object. Each bottle is defined by raw, sculptural forms and industrial materials, rejecting ornament in favor of concept and function.

Paired with restrained typography and minimal secondary packaging, the system positions fragrance as an intellectual and emotional experience rather than a decorative luxury. By stripping perfume packaging back to its essence, the line establishes a provocative alternative within the fragrance category.

This project creates a refined dialogue between past and future, blending Italian tradition with a contemporary, artistic expression. Abstract, geometric symbols represent each tomato variety, translating familiar products into a modern visual language.

Set against elegant ivory backgrounds and elevated with luxurious gold foil, the design brings a premium, gallery-like quality to everyday cans and bottles.

High-end finishes, including sophisticated silkscreen printing and metallic foiling, reinforce the sense of craftsmanship and quality across the range, which includes tomato pulp, cherry tomatoes, peeled tomatoes, datterini tomatoes, tomato purée in glass bottles, and tomato concentrate in tubes. By transforming staple ingredients into design objects, the packaging celebrates Italian heritage while confidently looking forward.

This packaging rethinks consumer electronics unboxing through an accessibility-first design approach.

Created for the Xbox Adaptive Controller, the system is engineered to be opened without tools, fine motor control, or two-handed strength, using integrated loops, hinged openings, and adhesive-free cable management. Clear, text-free graphics guide setup intuitively, while protective air cells maintain a compact, efficient pack size. By prioritizing inclusive use without sacrificing visual simplicity, the design establishes a new standard for accessible, human-centered packaging across the category.

Minimalist and sustainability-led, the design presents vodka as a visual and tactile experience.

A low-positioned label allows the liquid itself to take visual priority, while a clean, restrained logo emphasizes simplicity and elegance. The bottle is designed for reuse, easily transforming into a carafe, vase, or container, supported by removable FSC-certified labeling and non-toxic adhesive. Sustainable printing, fully carbon-offset through tree-planting initiatives, reinforces the environmental ethos, while the overall form balances luxury aesthetics with thoughtful, responsible design.

With its crocodile-shaped logo and textured glass bottle, this rum was inspired by its native Cuban land locals call “Isla del Cocodrilo” (island of the crocodile). Featuring a complex relief texture and the inscription "Elaborado en Cuba del campo a la botella" (crafted in Cuba from field to bottle), the flat-shouldered flacon has been a delicate undertaking.

The bottle is produced in Mexico, the closest country to Cuba that produces glass, therefore reducing transportation. The labels, made using cotton by-products from the textile industry, are affixed by hand in Cuba. The front label reveals the brand logo and product description using embossing, debossing and hot gold stamping. The back label, with the form of a train ticket, is an invitation to board for a trip to wild Cuba.

Each back label is individually numbered, making each bottle of rum unique. The intricately engraved bottle stopper is made of sustainable cork and wood coming from FSC forests. Once the rum is sipped, the repurposing of the carafe will transform it into a beautiful decorative object: a candle holder, a vase or a jug of water, whatever your creativity will lead you to.

The tree shaped shell is the packaging for a travel neck pillow. It is small and portable and also in a lovely shape. Using the elastic property of silicone material, this packaging is used as both a storage bag and an air pump for the neck pillow. It is a sustainable and environmental friendly design because the packaging is functional and reusable.

Consumers will use the packaging all the time rather than throw it away after buying the product. The air pump function totally changes the way to use an inflatable neck pillow. Just simply use the packaging to blow the pillow rather than blow by mouth and it is a healthy way especially when travel during Covid-19 period. This packaging design makes the travel pillow unique and quite attractive.

Rooted in family heritage and artisanal craft, the Casa Marrazzo 1934 packaging presents preserves as contemporary design objects. Oversized, screen‑printed illustrations of domestic tools and objects wrap clear glass jars, allowing the vibrant colour of the ingredients to become part of the visual language, while custom caps and an elegant colour palette distinguish each product. Simple, gold‑printed labels enhance shelf presence and reinforce the premium quality of the product, elevating everyday food into a warm, sophisticated experience. By uniting nostalgia, craftsmanship, and modern graphic expression, the design creates a cohesive visual identity that celebrates tradition and authenticity.

Sustainability is ingrained within out DNA. We are here to make it easy to be planet conscious, by doing just One Good Thing, such as making the choice to ditch unnecessary plastic wrappers. We are wrapper free, made using 100% raw cold pressed, low carbon footprint ingredients and the only packaging is the box it arrives in, which are made from 70% recycled materials, and are 100% recyclable. The other 30% is Kraft which allows us to be food safe.

We work with FoodSteps, who help businesses understand their environmetal impact, and we currently track officially as a B rating for carbon footprint. (A ratings are reserved for naturally grown vegetables from local farms)

This project required us to rethink the way beauty products are packaged from the ground up. The first makeup line to receive The Arthritis Foundation's Ease of Use Certificate and required extensive testing. The products are designed to be accessible to those with various physical challenges, from chronic pain to low vision, yet still be gorgeous. For people with chronic pain, makeup packaging often doesn't work, requiring hacks like tape, rubber bands or skipping makeup entirely. The few brands who tackle this space often sacrifice aesthetic for practical solutions. The logo is wobbly, imperfect and fun. Boxes are easy to open with custom tear-off strips and Braille descriptions. The Braille Inst.'s Atkinson Hyper-Legible font is used across the brand for those with low vision. Primary packaging is silicone-coated for grip-ability and exhaustively tested shapes increase ease of handling for low grip strength. Custom short mascara wand significantly lowers wobble for shaky hands. The patented refill can be pushed from base reducing need to grip/pull. Low strength magnets to reduce the required force to open/close. We hope that by proving accessibility is possible through good design, without compromising on looks, this brand will force the wider beauty industry to follow suit.