Chloé Templeman began her design career at Brand Union London. After three years, she joined Design Bridge in 2010 where she worked her way up to become Creative Director counting Fortnum & Mason, Diageo, Sacha Lichine & Unilever among her varied client list. A Scottish lass through and through Chloé’s energy and passion for the big idea, beautifully crafted shines through in her work winning her many international awards including Pentawards, D&AD, New York Festivals, Design Week, FAB Awards and DBA Design Effectiveness.

More recently her big move to Pearlfisher sees her in the Executive Creative Director role where she now leads the creative in the agency and champions her clients to start, transform and grow businesses as forces for good. With nearly 15 years experience in packaging & branding and one of the few female Executive Creative Directors in the industry, she is an advocate for female leadership as well as diversifying the industry as a whole and likes to give back to others by giving talks, playing an active role in nurturing young design talent and mentoring on various programmes championing diversity of all kinds.

John’s roots as a printmaker and street artist have never left him. He co-founded Vault49 in 2002 and inspires the effective integration of strategy and creative image-making. He promotes a crafted process and leads our team in developing bold artistic solutions that delight audiences and disrupt everyday experiences.

John is committed to encouraging cultural diversity within the design industry. He spearheads a Vault49 initiative giving students from low-income backgrounds the opportunity to work on projects and broaden their networks.

Rebecca is intrigued by smart, distinctive design solutions and always seeks to get an emotional response through a piece of design. She believes that design is at the core of all good businesses, marketing campaigns, and well… everything. When not obsessing over beautiful typography, she is generally exploring her adopted city of Vienna.

Catherine has over 16 years in the beauty industry, starting with Sephora in 2006 where she worked in both merchandising and product development. Prior to beauty, she worked in product design and management consulting, and holds an engineering degree from MIT. While at Sephora, Catherine was selected to be a founding member of Kendo, now a leading Beauty Incubator under LVMH. At Kendo, Catherine has played a key role in bringing innovative and original brands to market, many of which became consumer favorites and best sellers at Sephora. Still at Kendo, Catherine oversees all elements of Packaging, Design, and Sustainability for all of Kendo's brands: Fenty Beauty, Fenty Skin, Fenty Fragrance, Ole Henriksen, KVD Beauty, and Lip Lab.

With a passion for design and a love for creative problem solving, Ev is a highly experienced and talented designer. She graduated from the University of the Arts London and has 20 years of agency design experience. She has worked on FMCG and premium brands across multiple continents and has been fortunate to work at some of the most successful award-winning brand design agencies in London, Sydney, and Dubai.

Ev believes that effective design is the creation of meaningful brand experience ideas that are beautifully executed. She is focused on enhancing the purpose and beauty of design.

Currently, as a Senior Global Design leader at Unilever in the beauty and Wellbeing category, she leads design briefs for some of the world's leading brands, including Dove, Simple, Ren, Murad, Vaseline, and Tresemme. In this role, she combines her creative expertise with a deep understanding of business needs to deliver impactful design solutions

Tamora Fuhrmann, the Global Brand Design lead for Snacks at General Mills, brings over two decades of branding expertise to the table. Responsible for maintaining brand integrity, she champions design thinking and asset management to ensure the longevity of General Mills’ beloved brands.

Her innovative approach includes introducing comprehensive brand worlds that engage all five senses, pushing the boundaries of traditional branding. Tamora has a background at both General Mills and Target Corp, where she played a pivotal role in developing and creating successful owned brands.

In her role, Tamora is not just a designer; she is a forward-thinking creative dedicated to crafting brand legacies that endure. Her leadership is not only shaping brands for today but ensuring they thrive for decades to come.

Yoshi has a broad range of experience in branding, product development, and package design across various categories, including food, beverage, beauty, and health.

He joined Suntory in 2022 after leading the creative team at Interbrand Tokyo, where he played a key role in various domestic and global brand development projects. Currently, he is leading both corporate and product branding projects, delivering high-quality work through a strong, insight-driven approach derived from deep consumer understanding.

Amit has recently joined Haleon as a Design Manager, focussing on sustainability & inclusivity initiatives across all brands within the business. His current role touches the full spectrum of design, from design and innovation strategy to 3D structure, all with the aim of creating more inclusive and sustainable consumer experiences. He supports teams to achieve the business ESG goals, by using design to identify and explore new opportunities, pilot new ways of working and roll out across the organisation.

Prior to joining Haleon, Amit spent the previous 12 years in various roles Unilever, developing new global packaging solutions for brands such as Dove, Axe and Rexona. Amit’s experience of sustainability goes beyond structural packaging, spending time developing formulations and fragrances and launching them into global markets. This has given him the experience to think about system approaches to sustainability and navigate the complex, interdependent decisions required to launch truly sustainable innovations across multiple markets. Amit has experience designing for circular systems, having partnered with Loop to develop and launch refill deodorants in the US under the Dove brand.

Sofia Kalligeri is a passionate marketer, with over 15 years of international experience in the FMCG industry.

She studied and started off her career in Finance but soon took a U-turn and moved to Marketing, a fateful & decidedly right decision.

Her curiosity, adventure-seeking character and some luck took her from her native Athens, Greece to Paris, New York and most recently to Basel, Switzerland.

During that time she had the opportunity to work in different markets in Europe, Africa and Middle East, at local, hub and divisional levels, in various marketing roles for some of the world’s highest penetrated household brands like Colgate, Palmolive, Ajax, Protex and more.

In the past 5 years she has been working on innovation and branding, where she led several new product initiatives (including the Pentaward winner Palmolive UP!), developed brand and portfolio strategies, communication campaigns, sustainability roadmaps, digital ecosystem architectures.

She is fascinated by design, in both professional and personal life, and considers deep design understanding a precious & strong capability for any innovator or marketer.

Jon Marshall is an industrial designer whose work fuses product design with strategy, branding, packaging and digital experiences.

He graduated from the Royal College of Art in 1996 and began his professional career working for Ross Lovegrove before moving to Pentagram, where he worked as a designer for Daniel Weil. In 2003 he joined Barber Osgerby as Studio Director and developed some of the studio’s iconic furniture and product designs including the London 2012 Olympic Torch.

In 2012 together with Barber & Osgerby he co-founded and directed industrial design consultancy Map, where he created products and user experiences for some of the most innovative companies in the world including global brands like Google, Virgin Atlantic, Honda and IBM as well as ambitious startups like Kano, BleepBleeps and Sam Labs.

In 2018 he joined Pentagram’s London office as a partner. Notable projects include the design of an immersive exhibition for UNIQLO LifeWear Day, generative hardware design for semiconductor company Graphcore and the design of Yoto Player, an interactive speaker for children, which was listed as one of Time Magazine’s best inventions of 2020.

His interest lies in working with abstract and emerging technologies, creating accessible user experiences and sustainability.

Amanda is the Global Branding and Packaging Manager for consumer products at Netflix, the world's leading internet entertainment service. Her role sees her lead the development and execution of branding and product packaging across iconic titles including Stranger Things, Squid Game, Bridgerton, The Witcher and many more future hits.

Before working in entertainment, Amanda was the Creative Director of Jackdaw Design, an award winning design consultancy in London. She has been part of the design industry for 18 years. Over the course of her career Amanda has created a wide range of diverse design work and identities for the likes of Pernod Ricard, Nestlé, Unilever and Urban Cordial to name a few. Prior to this, Amanda has an extensive agency background including time spent in Shanghai, China.

She has won and judged many international awards including Pentawards, Transform Awards and D&AD New Blood. Alongside design work for clients Amanda spent 3 years as a Visiting Tutor at Arts University Bournemouth, to nurture young creative talent for the design industry.

Before stepping into the role of Sustainability Lead at Pearlfisher London, Suzy spent over a decade working as a product and packaging designer. Through this experience, she became increasingly conscious of her direct impact on the planet as both a creator and a consumer, ultimately guiding her to transition into the world of Sustainable Design.

At Pearlfisher, Suzy champions the integration of sustainable thinking into design, woven throughout Pearlfisher’s Philosophy of Design for Life, a belief in a future where design shapes a better world. Suzy's conviction lies in the transformative potential of designers as creative thinkers and effective problem solvers. She believes in designers as agents of change, capable of challenging conventions, and employing design as a tool for good – not only safeguarding the planet for future generations but also having a positive impact on people’s lives today.

To bring about lasting change, Suzy believes in big picture thinking that goes beyond materials, waste, and analysis. She underscores the importance of cross industry collaboration, and that successfully encouraging positive choices and behaviours among consumers is achieved through the creation of lighter, desirable products with enhanced consumer experiences.

Industrial Design Engineer from CEU San Pablo (Valencia). In 1995 he started working in Nacho Lavernia’s studio. In 2000, he associated with him forming Lavernia & Cienfuegos. His works have received recognition with national and international awards: Laus, AEPD, ADCV, Delta, ADI-FAD, Type Directors Club of New York, Design Plus, The Dieline, Pentawards, etc. He has given lectures and design classes in different schools and universities: CEU San Pablo and EASD (Valencia), ELISAVA (Barcelona), Tecnun University of Navarra, etc.

Geordie by birth, French by name and Scottish by training, the Glasgow School of Art graduate landed in London over 20 years ago to pursue her passion for building an emotional connection with consumers through exceptional creative thinking and beautiful craft. During her career, MT has established a track record for success and built an impressive design portfolio, working with some of the world’s leading brands for companies including Unilever, Diageo, PepsiCo, P&G, Mondelez, AB InBev & Coca Cola.

Matt is a Creative Director at Turner Duckworth. Having joined straight from graduation, he has 13 years of experience leading redesigns for many global and upcoming brands, including Icelandic Provisions, Green & Black's, Royal Mail, Coors Light, Tuborg, and Jim Beam. His recent industry talks have explored the importance of distinctiveness and memory in the success of great branding. Matt is a keen advocate for a more sustainable future, loves his garden, and is currently reading up on hot composting and soil restoration.

Margherita Porrà, founder and creative director of ARITHMETIC, recipient of over forty-five design awards, including nine PENTAWARDS is celebrated for her innate talent in synthesizing the unspoken feeling needs of humans, their behaviors, and market data into an aesthetic harmony, which resonates to create change. She is a driving thought leader in the human-centric branding process where human and soul-based needs come first (where people are not abstracted to simply “consumer” and relegated to data points). Porrà’s work connects human feelings to the outward expression of a brand, stripping away the clutter of marketing jargon to create an offering which is rich in honesty and emotion.

It is her belief that once we can connect as humans, we have a chance to engage each other’s help in healing our earth. Porrà has spent her twenty-year plus design career deeply aware of dwindling resources, feeling it in her bones and in a panic for change. She leads the ARITHMETIC team in investing in research for alternative packaging materiality and manufacturing partners, continually asking the uncomfortable questions, and changing personal behavior to understand what is involved to incite change in others. By extension, and in action, she is actively redefining what the luxury category is. In her vision, the new luxury is sustainable, inclusive, values-led with room for independent businesses making quality goods, thoughtfully. The new luxury is wellness for humans and the earth. It is craftsmanship. It is honest. The new luxury swaps exclusivity for connection.

Following her formal education in graphic and package design and international business, graduating with honours, Porrà launched her design career in the intensity of the fashion industry before launching ARITHMETIC.She brought her artistic vision to life through the design of hundreds of products from shoes to textile design to homewares sold worldwide for both leading Canadian and American fashion brands, from Aritzia to Timberland; all the while, honing a keen production sensibility while working hands-on with skilled artisans, globally. With extensive design experience in consumer goods categories, Porrà has worked on everything from brand vision and strategy, identity, packaging, retail interior, and product design. Her personal journey with cancer and her personal dedication to healing through a toxic free lifestyle, paired with her refined taste, has made her work in the holistic beauty, health, food, and wellness categories, personal.

Among the honour of over forty-five awards, the highest honours are the recipient of nine PENTAWARDS, the inaugural DIELINE Sustainability Award, the AACE award, the Canadian Design Exchange Museum Emerging Graphic Designer of the Year and the recipient of the Tokyo Type Directors Club. Her design work has been published countless times in the Dieline, Taschen’s the package design book, Victionary, Applied Arts Magazine, IDN Magazine, and Wallpaper. She has been on the jury for the DIELINE, Applied Arts and now, PENTAWARDS.

Once graduated from design studies at the Istituto Europeo di Design in Milan, she moved to Spain and added studies at Escola Eina Barcelona Design School and professional experience at Morillas Branding Agency.

For more than twenty years Stefania has been working in different areas of design (such as corporate identity, event and exhibition design, as well as packaging) and, at the same time, teaching at Escola Superior de Disseny Elisava in Barcelona and at Escola Municipal d'Art in Terrassa.

In 2015 she founded her own agency, and combines since then her dedication as Senior Designer, Design Communicator and Educator. She currently creates and joins exhibition, packaging, set and event design projects, while managing the Elisava Packaging Master's blog and social networks as well as coordinating Elisava's participation in different design awards.

Based in Bavaria, Germany, Carlin joined PUMA as a Brand Designer in 2019 before becoming Art Director in 2021.

Before landing the role of Lead Designer at The Walt Disney Company, Anita spend a decade as a designer in multi-disciplinary agencies in The Netherlands, working for both local and multinational brands across food, drinks, health & beauty, fashion and entertainment.

At The Walt Disney Company, she is responsible for leading branding and packaging design across all licensed consumer goods categories, collaborating with our partners to create brand experiences that spark joy in the everyday lives of consumers.

She strongly believes in design as a tool for good, believing in the potential of designers as creative thinkers and problem solvers, striving to use creative skills combined with a human centric approach to bring positive change through purposeful design.

Teru is a Creative Director at Elmwood Shanghai. Teru is an internationally recognized creative leader who brings decades of international experience to drive creative & branding excellence. Teru is both a team collaborator and a creative leader. He combines his traditional passion for detail, cross-disciplinary and cross-cultural experience with a love for fresh creativity that pushes boundaries and, most importantly, gets in-market results. A hands-on pragmatist with an understanding of real-world branding issues, Teru’s international career spans China, Singapore and Australia, leading ground-breaking projects for global companies including TMIC, Danone, Nestlé, Suntory, and Coca-Cola.

Julia Marsh is the co-founder and CEO of Sway, a venture-backed biomaterials company producing compostable packaging made from seaweed. Julia is a designer with over a decade spent building brand and packaging systems for consumer goods companies, technology startups, and design studios. Motivated by the belief that designers must take part in solving the planet’s greatest challenges, she founded Sway in 2020 with the goal of replacing plastics at scale. In 2021, Sway's seaweed-based packaging was chosen as a winner of the Beyond the Bag Challenge, sponsored by Closed Loop Partners and a consortium of global retailers. In the Spring of 2022, Sway was announced as a finalist in the Tom Ford Plastic Innovation Prize organized by Lonely Whale, Tom Ford, and Stella McCartney. Sway has been featured in publications including Vogue, Forbes, and Fast Company. The company is a member of the Sustainable Packaging Coalition, the Sustainable Ocean Alliance, and 1% for the Planet. Julia's team is now on a mission to replenish the planet by supporting healthy ocean ecosystems, designing out packaging waste, and creating a more inclusive environmental movement.

Lee is a creative leader with over 20 years of international experience, working across the UK, USA, Australia and Asia. He has been influential in developing strategy and innovation for brands in Global markets, as well as developing and growing existing design agencies and start-ups.

Over the course of his career, Lee has worked with some of the world’s biggest FMCG businesses; Nestlé, Heineken, Unilever, GSK and Tesco to name but a few. Today he is part of Reckitt, leading brand experience for consumers, and helping to shape a world class internal function with a focus on innovation via design.

Vincent is a product, packaging and retail designer with a career-long focus on the Luxury and Beauty sectors.

His approach is resolutely three-dimensional. From perfume bottles to retail packaging, Vincent leverages his understanding of form, materials, and processes to imbue his work with structural and tactile qualities, delivering uncompromising and emotive brand experiences.

Vincent helped turn Burberry into the n.1 British luxury brand, working closely with Christopher Bailey and the senior creative team. His achievements include fragrances “Burberry Body”, “My Burberry” and “Burberry Bespoke” amongst others, as well as the multiple re-design of the retail and digital commerce packaging. Over his eight-year tenure with the brand, he gained an understanding of production, development and commercial matters rarely seen in a creative.

Prior to joining Burberry, Vincent ran his own business with his wife Angela, producing designs for beauty brands including Givenchy, Yves St Laurent and Issey Miyake.

Primarily recognised for his work in luxury packaging, Vincent’s recent clients include British beauty brand Molton Brown, luxury menswear label Dunhill, exclusive fragrance house Clive Christian and sustainable fashion pioneer Pangaia.

He also designs and produces the Vincit Vincit range of luxury gifts, in celebration of the simple moments afforded through analog experiences. Vincent’s work has been recognised by multiple accolades, including a Gold Pentaward, a Dieline Award and two D&AD Pencils. He is also a member of the Jury for the prestigious D&AD awards.

Based in Wimbledon, he now provides support to luxury and creative brands globally as a consultant.

Born in the UK, and raised in Brazil, Olivia’s choice of becoming a graphic designer was directly influenced by the multicultural background in which she grew up.Through art, she understood she could surpass language barriers and connect with people regardless of where they came from.. Currently, as Omnichannel Design Strategist for Nestlé Purina, she continues to explore those complexities by guiding brand teams in creatively developing their design strategy at a European level for both physical and digital environments.

With a trajectory that spans across agencies and multinational companies, Olivia believes that a solid design strategy gives brands the means to permeate cultures and bring people together. During her 5 years working for Nestlé, she has been an advocate for building a stronger design community, forging connections between different teams to leverage design thinking from product conception to delivery.

Jokin Arregui is an industrial designer with expertise in packaging and product design and development. In 1992 he was one of the founding partners of SERIESNEMO, a design firm that he still leads as Project Manager. He graduated from Escola Massana (Barcelona, Spain) and throughout his career he has collaborated with institutions such as ESADE, Fundación Alicia (Food and Science), Design HUB Barcelona, BCD. Jokin is internationally recognised for his disruptive innovations, through design and packaging, in the beverage industry.

As the leader of SERIESNEMO, he has made the company internationally widely awarded. The most significant recognition has been the Pentawards Agency of the Year 2022, coinciding with the company's 30th anniversary.

Under the claim “Brave beverage brands through packaging", SERIESNEMO has become a benchmark agency among those specialising in the development of brands and products marketed in bottles. For Jokin, the ideal project is that of "a brand that has not been born yet, where the essence of the brand and the positioning of the product are still key to be defined".

Joann Maisonet / Senior Designer / Microsoft - USA
As a Sr. Designer on the Packaging and Content team, Joann strives to ensure full and seamless integration of brand, package design, user experience, and business strategy to create meaningful unboxing experiences across the portfolio.

Building upon her experience in CPG and tech, including PepsiCo, ConAgra, Zillow, Cingular, and Microsoft, she pushes for design that will not only be aesthetically pleasing, but informative, connected, and inclusive. Believing in design’s potential to empower consumers through honesty and clarity, she advocates for user representation through the entirety of the design process.

Pippa is a multi-disciplined conceptual creative and leader with over 12 years of integrated brand and agency experience. With an entrepreneurial spirit Pippa co-founded CreativeLab at Ravensbourne in 2019 and has since been instrumental in building this into a successful purpose driven creative agency with clients such as NHS, Deloitte and Nike.

Pippa is proud to have a varied creative background that spans film, video art, animation, graphic design, web design, music and social content and is always seeking out opportunities to expand her creative practice to make the most innovative and exciting work possible.

Pippa recently established Palice Studio, of which she is Founder and Creative Director, to work alongside underrepresented and marginalised artists and musicians to create outstanding visual identities and successful content strategies with the power to increase their audiences. Palice’s first project garnered much public support, was funded by Arts Council England and PRS Foundation and received features in Wonderland and Clash magazine.

Pippa is an active member of the LGBTQ+ community and proudly campaigns to change our industry for the better through inclusive practices. Pippa has also just been named a trustee for the newly developed charity Say Something Collective which aims to raise the voices of artists of all kinds from underrepresented backgrounds based in rural areas.

I’m a designer from Florence currently based in my hometown. I’ve started working as a designer after graduating at the IED, Rome HQ, in 2005. Over the years I’ve collected several experiences across both design studio and communication agencies in London, Turin, Milan and Florence. Currently I'm working at Auge Design where I started in 2016 initially as a Senior Designer and since October 2021 as an Associate Creative Director. Auge Design is an award-winning Italian agency focused on Packaging and Branding. Over the years I’ve worked for Italian and international brands such as Barilla, Giovanni Rana, Bahlsen, Diners Club, Sky, Palazzo Strozzi, Richard Ginori, Pitti immagine and have won national and international awards.

Paula is WWF-UK’s Senior Policy Adviser - Consumption. As well as working on the Eliminating Waste workstream of the Tesco partnership, she provides internal and external technical expertise on materials issues including plastics, with her policy and advocacy work focusing more broadly on resources and waste.

Her background is in packaging and product development, working at several touchpoints of the packaging supply chain and within FMCG and retail for over 20 years at businesses including Proctor & Gamble, Sainsbury’s, Marks & Spencer and Pret. Her food retail experience over the past 10 years has given her the opportunity to get involved in sustainability-focused industry initiatives such as WRAP’s Glassrite project and coffee cup recycling.

Jane is the Managing Creative Director at ARD, an independent design agency with offices in London, Vevey, and Zurich, creating brands and packaging since 1987. In 2022, she took on the role of Managing and Creative Director at ARD London, leading the creative team and shaping the agency's direction.

With 13 years of design experience, Jane has collaborated with major brands such as NESTLÉ, Unilever, Pepsico, Bayer, Danone, and Heineken. Fueled by a deep passion for creativity and armed with a strategic design vision, Jane has won prestigious international awards, including Pentawards, Red Dot Communication Design, The Dieline, European Design Awards, Eurobest, and World Brand Design Society.

Caitlin’s childhood spent working and playing on her family’s cattle ranch in Montana imparted on her an early appreciation for big sky country, as well as the big, blue-sky ideas inspired by that same expansiveness. A graduate of Montana State University, she cut her teeth at Seattle agency Hornall Anderson (now Sid Lee), where she implemented her strategic, customer-first mindset while leaving her optimistic mark on brands across the travel, entertainment, and CPG industries, gravitating always toward thoughtful, tactile brand expression.

In 2017, Caitlin parlayed her love of brand and expertise in packaging to work inhouse at Amazon, where she has since been a lead designer in developing a portfolio of private label brands across the food, pet, and personal care categories (including Revly, a Pentawards 2019 Bronze finalist) and mentor to fellow female designers. Outside of business hours, she may be found furthering her illustration and design practice at her art studio.

Wendy Annonay, Dydy for Friends - Passionate and out of the box thinker, Wendy has been working for 10 years for global brands like YSL, Lancôme, Armani, Valentino, L’Oréal Paris, Maybelline New York, Mixa and more...

Back in 2018 when he decided to give an international dimension to his career by managing the Packaging & Design innovation of an FMCG brand wishing to work on the complete overhaul of its brand strategy.

Afterward, Wendy took over the management of the Packaging Design and Development Department for Huda Beauty brands (Huda Beauty, Kayali, Wishful, Glowish).

Over the last 2 years, he has been leading, thinking, designing every aspect of the process, design structure and graphic designs envisioned by the Owner and led by the S.VP of the Product Dev department. He also makes his strategic thinking to the environmental policy while preserving the brands' DNA.

Wendy Annonay, known by the alias Dydy for Friends, is an extraordinary and out-of-the-box thinker in the field of packaging design. With 15 years of experience working with renowned global brands such as YSL, Lancôme, Armani, Valentino, L’Oréal Paris, Maybelline New York, Mixa, and more.

In 2018, Wendy embarked on a journey to give an international dimension to his illustrious career. He undertook the role of managing Packaging & Design innovation for a leading FMCG brand, determined to revolutionize its entire brand strategy. His dedication to design, attention to detail, and value analysis allowed him to not only excel in his role but also to take on additional responsibilities in the sourcing department. Wendy's multifaceted expertise ensured that sourcing decisions were aligned with design objectives, resulting in streamlined processes and exceptional outcomes.

Later, Wendy took the lead of the Packaging Design and Development Department for Huda Beauty brands, comprising Huda Beauty, Kayali, Wishful, and Glowish. Over the past two years, he has exhibited exceptional leadership, overseeing every aspect of the design process, from conceptualization to structural development and graphic design. Working closely with Huda Kattan, the founder and Chairwoman of Huda Beauty, Wendy brought to life her vision while preserving the brands' essence and identity.

Wendy's contributions extend beyond the realm of design. With a keen awareness of the importance of sustainability, he consistently integrates strategic thinking into environmental policies, ensuring that the brands' DNA aligns harmoniously with their commitment to the planet. Additionally, his involvement in the sourcing department has allowed him to leverage his expertise in design and attention to detail to optimize the selection and procurement of materials, fostering cost-effective and sustainable practices.

As a judge for the Pentawards, Wendy Annonay brings a wealth of experience, innovation, and a unique perspective to the esteemed panel. His remarkable journey, unwavering dedication to pushing the boundaries of packaging design, and his ability to seamlessly integrate design and sourcing make him an invaluable asset in recognizing exceptional talent and groundbreaking creativity.

Andy is one of China’s most respected FMCG product designers, focusing on product design for more than 20 years. He advocates and practices the "minimalist and extraordinary" design concept, and constantly explores and leads the commercial aesthetic trend of the new consumption era.

His works cover packaging, branding, space design and business model innovation for tea, beverages, and FMCG goods. He created a number of Chinese liquor that worth hundreds of billions of yuan with his unique commercial innovative thinking design.

Andy is also a guest professor and school manager of many art and design colleges, fully promoted school-enterprise cooperation and integration of industry and education, won more than 200 design awards, and actively built a global creative ecosystem with dozens of international top design studios. The alliance promotes design exchanges and learning at home and abroad and builds the most cutting-edge and most powerful creative design platform in China's FMCG field.

Noelle began her career in a large retailers chain (E. Leclerc), in the food department, before joining the Estée Lauder group, working for 6 years in the Merchandising department.

She moved internally to the packaging department in 2006, starting with make-up developments for the first 2 years (Estée Lauder & Clinique brands), then got the opportunity to be in charge of integrating Darphin cosmetic brand, and handling all launches for the next 10 years.

In 2018 she joined Coty, developing products for Luxury Fragrance brands : starting with Bottega Venetta & Roberto Cavalli.

At present, she handles all Calvin Klein & Tiffany launches

Philip Neufeldt, is a Creative Director at the Estée Lauder Companies EMEA (Europe, Middle-East, Africa, Russia & India) headquarters in Paris. He’s in charge of all multi-branded campaigns at the region, featuring brands such as : Estee Lauder, M.A.C, Clinique, Aveda, Bobbi Brown… as well as ensuring brand consistency and local relevancy on all consumer touch points for the brands Smashbox, Glamglow and Bumble and bumble. This includes all projects related to : video production for online, in store and TV, social media, packaging, events, visual merchandising and store design.

With more than 15 years of experience in building strong brand identities while ensuring brand consistency aimed at multi-cultural audiences. Nurturing a deep understanding of the consumers in a digital age and a passion for storytelling, Philip combines strong analytical and executive skills to develop locally relevant creative strategies across all consumer touch-points. Philip grew up in Germany and studied graphic and product design in Italy and in the US. He moved to Paris in 2006. Before joining the Estee Lauder Companies, he worked as a creative director in publishing.

Hernán Braberman is Partner and Executive Creative Director at Tridimage, the packaging redesign agency for leading brands in Latin America. He helps top-performing consumer goods companies evolve their packaging to keep their brands distinctive and memorable, adapting them to a sustainable and digital future.

In 1995 Hernán´s passion led him to found Tridimage. Since then, he has not stopped revitalizing and creating brands, achieving a positive impact on consumers, the market, and society. Tridimage's reputation attracts the attention of both established and emerging companies operating in Latin America, the USA, and Europe.

Tridimage has developed packaging design projects for more than 30 countries. His projects have been awarded several Pentawards, Vertex Awards, A' Design Awards, Ameristar, POPAI, Southern Star, and Pack Andina awards.

Hernán hosts the podcast BRANDERMAN, focused on packaging design. His work as a designer continues to take him around the world, sharing his experience and knowledge with all those who recognize the unlimited power of design.

Evelio is an industry-recognized packaging design expert known for his ability to engineer strategic user experiences. His focus on user experience coupled with sustainable systems and packaging allows him to share this knowledge to elevate our industry.

Evelio’s passion for designing and engineering memorable #unboxing experiences for global consumers can be seen in his creative collaborations with many of the world's most sought after brands. He’s bridged the gap between design and flawless manufacturing for brands that include Sephora, Urban Decay, Michael Kors, Tiffany & Co., Sonos, and Google.

Studio Kluif is a design studio set up by Jeroen Hoedjes and Paul Roeters in the summer of 1999. Currently, the Kluif team has 10 people all of whom are home-grown or foreign designers. Without losing sight of the original core values, that is, simplicity, humor and putting things into perspective, Studio Kluif has developed during the past 10 years into becoming a fully fledged and multifaceted design studio.

Design Director Jennie Potts is passionate about driving diversity within the industry. At B&B, she manages the internship programme and regularly mentors and trains the next generation through partnerships with Creative Lives and university design departments.

While Jennie’s portfolio includes some of the world’s most recognisable brands – from Miller Lite to The Glenlivet – she now helps B&B create and build the entrepreneurial brands that are shaping the future of food and drink through sustainable and ethical mindsets, including Well & Truly, Bio & Me, Raw Halo, LiQ and Goldling.

A lover of purposeful and meaningful design, Jennie has judging experience at both the Fabs and The World Whisky & Gin Awards, and has herself been recognised at D&AD, the Pentawards, the FABs, New York Festival, Transform, Mobius, Brand Impact and the Design Effectiveness Awards.

A design graduate from London College of Communication, Neha spent her post graduation days working at some global design studios in London. She was a member of the revered ISTD before she came back to India. India saw her working with Ray and Keshavan – The Brand Union and Vyas Giannetti Creative (VGC). At VGC, she played a dual role of Creative Director and Business Head, where she set up their Bangalore operations. 

In 2013, Neha started NH1 Design in Gurgaon, a boutique design studio that marries design, science, logic and magic. NH1 has already picked up eight Blue Elephants, Designomics Awards and the global Pentawards in 2019. The work has also been featured in leading global design magazines and blogs. Neha’s work has been showcased at ‘20 Under 35’ at Alliance Françoise De Delhi – an event showcasing the work of 20 emerging designers in India. She has also been on the judging panel at events like Kyoorious Awards, Abby Awards, Designomics Awards and has been invited as a keynote speaker and panelist at various marketing and design forums. 

Neha is a London Business school alumnus, where she pursued her executive education in strategic branding and consumer insights in 2018.

Cam started SharpEnd in 2014 as the world’s first IoT agency with a mission to transform the real world into a connected platform via experience-led innovation in-store, on-product and at-home. SharpEnd proudly supports a wide range of the world’s most ambitious brands across fashion, beauty, drinks and fmcg in more than 50 countries (and counting). 

He is a regular speaker, writer and podcast guest exploring how to build brands in a connected world and has spoken on many of the world’s biggest stages.

David is the Global Design Director for Mars Food. David is responsible for driving locally and globally consistent brand identities for the Mars Food portfolio as well as bringing in the application of design thinking and innovation methodology to tackle brand, business, and innovation challenges.

David joined Mars in 2011, and spent 10 years working for the Mars Wrigley division both in the UK and US (Chicago). In those roles, he developed exciting identities and expansive innovation pipelines for iconic brands such as Dove/Galaxy & M&M’S across emerging markets, China, Europe and the USA.

Prior to Mars David worked in the aviation industry and previously the agency world, building consumer experiences. One of his proudest initiatives was being part of the team that designed a full cabin refresh across the fleet at Virgin Atlantic as well as designing an award winning high quality meal experience that saw a 45% reduction in greenhouse gasses.

On a personal level David enjoys playing tennis, all forms of geekdom and entertainment, gaming and discovering new places to have fun in the city with his friends.

Robert Taylor is a a UK Chartered Forester who graduated from Scottish School of Forestry in 1994. Robert has worked 30 years for UPM, 25 of which have been based in Finland in various senior global sustainability positions.

In recent years his task has been to lead a team of experts in developing strategy and supporting the UPM Raflatac business in packaging sustainability issues related to responsible sourcing, product ecodesign, factory performance, the recycling and reuse of waste and developing partnerships with a range of stakeholders including customers, suppliers, authorities, associations and NGO’s.

As the founder of L3branding, Guanru graduated from the Central Academy of Fine Arts and worked at Fabrica in Italy. He founded L3branding in 2014 and has maintained long-term cooperation with many international brands such as Coca-Cola, Nike, Danone, Mars, and so on. L3brading has once boosted the sales of more than 2 billion yuan of products a year through a new design for a package. In addition to FMCG and packaging design, Guanru has worked in a variety of specialized fields including brand identity, typography, and advertising design, and has won numerous design awards from D&AD, OneShow, NY ADC, and Tokyo TDC.