The Italian studio repositioned and redesigned packaging and identity for La Viarte winery to increase awareness and give strength to its previously anonymous offering

The new identity communicates both the heritage and expertise of the long brand history and the contemporary vision to be an innovative reference point in the wine industry. The Liende wine collection is composed by the most premium wines of La Viarte. It conveys the experience of a new world through elegant and innovative design, where each bottle represents a numbered gateway to a journey of colors and sensations.

In Friulian, "Liende" means legend: for us it's not just a word, but a promise. Each denomination is marked by a number to emphasize the exclusivity of the experience it offers, with six labels maintaining the same shape but distinguished by color. 

The arch at the base, made of Avery Dennison Fasson Martelé Extra White, is enriched with a UV braille print on the number. The monogram and the logo are printed with Lamina Kurz Luxor 362 and embossed. A strip of Avery Dennison Fasson Cotton Touch, with the wine denomination, forms a second layer coupled with the base arch. The capsule in matte black is shared by all denominations but picks up the color of the label on the top, facilitating recognition.

Creative Direction: Paolo Vendramini

Art Direction & Graphic Design: Andrea Flemma Brand Strategy

Creative Copywriting: Tania Losch

For more information on the design, visit Paolo Vendramini's website or follow them on Instagram.

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