Back 2020 Winners Announced!
Now in its 14th year, the competition received over 2,000 entries from 60 countries across five continents, with the United Kingdom, Spain, Russia and China receiving the highest number of awards.
Top winning agencies include Backbone Branding with 5 awards, ShenZhen Lingyun Creative Packaging Design Co.,Ltd, Depot Branding Agency, Xiaomi and Anthem, all of which won 4 awards. This year’s Special Awards, which recognise ultimate excellence in packaging design, were also handed out:
- Design Agency of the Year – Backbone Branding, Armenia
- Designer of the Year – XiongBo Deng, ShenZhen Lingyun Creative Packaging Design Co.,Ltd, China
- Best Newcomer of the Year – Caparo Design Crew, Greece
- People's Choice Award - Estudio Maba, Spain, for Codice
- NXT-GEN, Best Student Work – Robert Dadashev, British School of Art & Design, Russia
See all of our top winners below, and take a look at our Winners Gallery in our new Portal.
DIAMOND – BEST OF SHOW, AIR VODKA by AIR COMPANY, United States
When it came to selecting the 14th winner of the Diamond – Best Of Show Award, the judges were unanimous. Air Company’s packaging and design is as forward-thinking, modern and transformative as the approach to creating the brand and company itself.
With a mission to be the most sustainable alcohol brand in the world, the packaging for the world’s first carbon-negative vodka brand, Air Company, is both reusable and 100% sustainable. Keeping the vodka as the star, the label is placed towards the top of the bottle giving ample space to display the liquid. By placing the label lower, the vodka is the first to meet the eye. The label itself is simple, custom-made, natural and non-toxic and can be removed easily so the bottle can be used for other purposes like a water bottle, flower vase or candle holder.
On the Diamond winner, the judges said:
‘We talk about the future of luxury and sustainable luxury, and this is it’ – Clem Halpin, President of the Jury and former Creative Director at Bulletproof - UK
‘Air Company feels like its leading a new era of design. The packaging itself is stunning and really represents its fantastic backstory. The whole package is ground-breaking.’ – Steve Honour, Design and Visual Identity Leader, Innovation, Europe & Africa at Diageo - UK
BEVERAGES PLATINUM, Pridem’s Gin by Enpedra Estudio, Spain
The design concept for Pridem’s premium gin centres around the idea of a sailor, to represent and celebrate freedom.
The beautiful design is made up of two complex elements: a striking stopper shaped like a sailor’s hat that gives the product personality and emphasises its uniqueness, and a label that is made up of four separate parts that wrap completely around the frustoconical bottle.
BEVERAGES PROFESSIONAL CONCEPT PLATINUM, Happy Ghost by Pavla Chuykina, Russia Federation
As the first-ever Professional Concept Platinum award, this playful design is something that can be easily replicated for products going into the market. The idea is of a ghost that first made an appearance in 1916 that has been spotted in recent years on the shelves of liquor stores.
To create this character, the design uses a deep indentation at the bottom of the bottle and adds a pair of ghostly eyes to it, whilst the glass creates a dark fog and mystical atmosphere.
FOOD PLATINUM, NongFu Wangtian by ShenZhen BOB Design, China
What struck the judges with this piece is the simplicity and effectiveness of the design. The creative idea of this product packaging is that by combining the shape of chilli to the container, it brings the experience of picking chillis directly to the customer.
Its distinctive and fun design will make it the first to be noticed on the shelves, enticing consumers to buy it to try it out and share with friends and family.
BODY PLATINUM, Chioture by Shanghai Nianxiang Brand Design & Consulting Co., Ltd., China
This base makeup kit for CHIOTURE, a vibrant and youthful makeup brand, focuses on the unpacking process of the product. Factoring in the simple and fun characteristics of the brand, an innovative design was used to effectively demonstrate the product’s features: a beautiful and adorable soft light camera.
The user unscrews the ‘lens’ and then pulls out the ‘handle brush’ on the right, which can then be placed on the ’Brand Icon Viewfinder’ in the upper left corner of the camera if on the go.
OTHER MARKETS PLATINUM, HEMA by Magnet Design, Netherlands
The design concept is to show a range of summer inflatbles that look like they have been dropped into mini swimming pools, and there’s even a steel step that leads into the pool on the front, bringing the image to life.
All toys have been designed exclusively by HEMA and represent the retailers most famous icons like HEMA’s smoked sausage, Takkie the Dog, tompouce pastry and summer ice creams.
LUXURY PLATINUM, Hennessy by Felipe Pantone - Appartement 103, France
Released globally at a limited quantity of 70 pieces, this Collector's Edition from Hennessy was created in partnership with the world-renowned and pioneering street artist Felipe Pantone.
The result of this collaboration is a super clean, shiny white PET box that once opened reveals the whole world of Felipe Pantone through a prism of graphical elements and textures. At the centre of the experience, the consumer is invited to build their own art sculpture around a customized Hennessy V.S bottle which is printed with the latest cutting-edge digital technologies in CMYK.
NXT-GEN AWARD, Akio by Robert Dadashev, British School of Art & Design, Russia
More than anything, children love to play. Akio is a Japanese-style bathing tool that turns the bathing process into a fun and interactive game. Parents can play with children during bathtime to get their attention thanks to the fun and colourful design.
The removable kimono will surprise a toddler, grab their attention and help make the bathing process more fun and enjoyable.
To view all 2020 winners, see the Winners Gallery in our new Portal.
The 2021 competition will open with Super Early Bird rates on 1st February 2021.