Jo is an industrial designer and creative director of London-based design and innovation consultancy; Morrama.
Since founding Morrama in 2014, Jo and the team have created thoughtful, award-winning products for startups all over the world. The team’s design approach is deeply rooted in storytelling, user experience, and sustainability. Offering startup consulting alongside product development, Jo has helped startups, including sustainable cosmetics company Wild, and Peloton rival Apex, go from early concept to securing £millions worth of funding in the past year.
Aside from running the agency, Jo is also a tutor at the Royal College of Art.