Round One results are available! Log in to your account to view them.
The competition
The Pentawards annual competition is committed to recognising excellence in packaging design, providing a source of inspiration and connecting the global community.
Since its launch in 2007, it has received in excess of 20,000 entries from over 64 countries across the globe, with winners showcasing some of the world's most innovative, inspiring and powerful packaging designs.
The 15th edition of the Pentawards competition will open for entries on 1st February 2021. More details including our 2021 categories and our latest jury line-up coming soon.
| 20 January | 2025 Competition Opens |
| 04 April | 2025 Competition Closes |
| 13 April | Deadline for editing submissions |
| 30 May | Round One Results (private) |
| July | Round Two Results (private) |
| July | Shortlist announcement |
€295
Launch Rate
20 - 24 January
€345
Super Early Bird
27 - 31 January
€395
Early Bird
3 - 14 February
€445
Regular Entry
17 February - 7 March
€495
Last Chance
10 - 28 March
€545
Extension
31 Mar - 04 April
Entries are open until Friday 31st March at 23:59 BST, once submitted you'll have until Friday 7th April at 23:59 BST to edit project description, images and credits. Download our User Guide (p. 7) or get in touch for more information.
Entry fees exclude VAT where applicable for the UK and Europe. Where relevant, please have your VAT code to hand for when you pay for your entry. For information on our Winner's Packages and fees, please see here.
Entry Specifications
Our highly esteemed jury are passionate about recognising global excellence in packaging design, and they need your help to understand why your work deserves to be awarded. Give your work the best chance of winning a coveted award by staying up-to-date and preparing your entries correctly.
1-5 Visuals
Photographs or digital renders of packaging in Jpeg and RGB format. The minimum individual file size is 500gb No Zip, Stuffit or compressed files.
Project Description
Describe the project and consider the judging criteria, referencing quality of design, brand expression, creativity & innovation and emotional connection. Maximum 1500 words.
Credits
Giving credit to individuals who have contributed to the project is very important. If your project is awarded, these credits will be published online and in the globally distributed The Package Design Book.
The Pentawards Excellence Score allows entrants to get feedback on every piece of work submitted into the competition, whether or not the designs go through to the second round of judging.
HOW DOES IT WORK?
The Excellence Score is taken from the jury’s verdict of the entry, based on the four aspects of the judging criteria: the quality of design, brand expression, creativity & innovation and emotional connection.
Each element will be scored out of five, allowing entrants to identify areas for improvement as well as areas of success.
WHAT'S THE BENEFIT?
Participants will get to know what the judges thought of their packaging – what they loved and the areas where they felt improvements could be made. Actionable, tailored insights like these will be invaluable for packaging designers keen to take their work to the next level.
When the Excellence Scores are released, participants will also be able to see how their work compared on average to other entries into that sub-category, and how close they came to being shortlisted.
NEW: ENTRY FEEDBACK UPDATE
We’re excited to announce that we are integrating an additional element of written feedback into competition results.
This will first be rolled out for non-shortlisted entrants in 2025, allowing them to see personalised written feedback on what the jury thought of their design, alongside their numerical Pentawards Excellence Score.
The added benefit of this feedback will give these entrants more insight into what they may have been able to do differently or where they might be able to improve their designs or entry.
While currently exclusive to non-shortlisted entries, this will soon be extended to shortlisted and winning entries.
Winners' Packages & Benefits
With less than 20% of entries receiving a Pentawards, getting the global recognition of packaging design excellence has a profound effect on those fortunate enough to receive it.
Those from the international packaging community thinking of entering will not want to miss the opportunity to enter the 2025 Pentawards for a chance to grow their businesses, showcase their work to an international audience and gain honest and actionable feedback. Need more convincing? Read more reasons why you should enter, here.
All winners of a Bronze, Silver, Gold, Platinum or Diamond award must purchase a Winners' Package (excluding students). These include multiple benefits including assets to help you communicate your success to potential clients, global media, colleagues and business stakeholders.
Winners' Prizes
- Nominate an individual to become a member of the Pentawards International Jury for a year
- Invitation for one person to attend the official Pentawards Gala Ceremony, free of charge
- One sought-after diamond trophy, free of charge
- One official Pentawards distinction certificate, free of charge
- Your winning work published in the famous The Package Design Book series
- The winning design will be presented in the global Pentawards Winners’ Exhibit Global exposure across mainstream and industry media
- Featured in the digital winner’s exhibit
- One esteemed platinum trophy, free of charge
- One official Pentawards distinction certificate, free of charge
- Your winning work published in the famous The Package Design Book series
- The winning design will be presented in the Pentawards Winners’ Exhibit Global exposure across mainstream and industry media
- Featured in the digital winner’s exhibit
- The opportunity to purchase a gold trophy
- One official Pentawards distinction certificate, free of charge
- Your winning work published in the famous The Package Design Book series
- Global exposure across mainstream and industry media
- Featured in the digital winner’s exhibit
- The opportunity to purchase a silver trophy
- One official Pentawards distinction certificate, free of charge
- Your winning work published in the famous The Package Design Book series
- Global exposure across mainstream and industry media
- Featured in the digital winner’s exhibit
- The opportunity to purchase a bronze trophy
- One official Pentawards distinction certificate, free of charge
- Your winning work published in the famous The Package Design Book series
- Global exposure across mainstream and industry media
- Featured in the digital winner’s exhibit
Take a look through our FAQs or get in touch with the Pentawards Team either via info@pentawards.org, +44 7438022161, or by leaving us a message via the gold icon at the bottom right of your screen.