How will packaging design evolve to meet the new normal?
The global pandemic has changed how people interact with their everyday environment, leading to new behaviours
emerging in every sphere of life. Brands are scrambling to keep up and reconnect with the consumer.
We see packaging design playing a key role here.
Watch "The Future of Packaging Design" webinar on demand and learn how you can decode the different
trends that will shape the future of packaging and design in the new normal.
Adam Ryan (Head of Pentawards), Eliisa Laurikainen (Business Development Manager at UPM Raflatac),
Jenny Greenwood (Innovation and Sustainability Manager at Butterfly Cannon) and Richard
Walzer (Head of Design, EMEA at Mars Wrigley) explain how packaging design will evolve to:
• Enhance experiences,
• Bridge the physical-digital divide,
• Embrace new use cases and,
• Keep sustainability at its core.