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Coca-Cola unveils brand-new look to accompany a brand-new recipe
Coca-Cola unveils brand-new look to accompany a brand-new recipe

The Coca-Cola Company has revealed a new unified packaging suit for its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, following the new recipe and design update for Coke Zero in February.

Nendo's milk box soap dispenser
Nendo's milk box soap dispenser

The Tokyo-based global design firm's new replaceable soap dispenser, due to launch next year, has been designed to reduce plastic waste and avoid potential hygiene issues that can occur in reusable containers.

Interview with Tapi, the global boutique of premium and super premium closures
Interview with Tapi, the global boutique of premium and super premium closures

Tapì, the global boutique which designs closures for premium and super premium wine, spirits, condiments, cosmetics and beer tell us about their latest products and plans moving forward.

Powerful packaging with a heart and a story
Powerful packaging with a heart and a story

In a bid to tackle loneliness among the older generation, Mondelez recently reunited Cadbury with Age UK to release a new series of limited-edition Dairy Milk bars as part of their ‘Donate Your Words’ campaign.

Seaweed: the packaging that disappears
Seaweed: the packaging that disappears

From Oohos to takeaway boxes and alcohol capsules, we take a look at the products and story behind Notpla ’s seaweed packaging.

Pearlfisher brand solution for Consider Pastures Gold Standard Eggs
Pearlfisher brand solution for Consider Pastures Gold Standard Eggs

By raising the bar in egg packaging with thoughtful design and acute attention to detail, Pearlfisher set out to reconnect consumers with the brand, making it more enticing to “make the right choice”.

The Future of Packaging Design – Webinar Highlights
The Future of Packaging Design – Webinar Highlights

On 31 March, in a webinar hosted by UPM Raflatac, Adam Ryan (Head of Pentawards) and other design experts got together to discuss the future of packaging. Here are some highlights.

Butterfly Cannon Reveals its Conscious Design Approach
Butterfly Cannon Reveals its Conscious Design Approach

Advocating the importance of making a difference, Butterfly Cannon implements its Conscious Design approach to create packaging that “ticks all the boxes”.

The 2021 Competition is Closed!
The 2021 Competition is Closed!

Thank you to everyone who entered the Pentawards! The 2021 competition is now closed. Stay tuned, shortlist will be revealed 28 May!

Sustainable Design Jury Announced
Sustainable Design Jury Announced

With the sustainability agenda becoming one of the most important issues for the packaging industry, we're thrilled to announce the Pentawards first ever Sustainable Design Jury Panel.

Sustainable Luxury Packaging Design
Sustainable Luxury Packaging Design

Celebrating the brand new sustainable luxury packaging design category, we identified some design studios and luxury brands that are taking significant steps to deliver more eco-conscious solutions.

Deadline Extension Announced
Deadline Extension Announced

After a number of requests, today the Pentawards announced that it has extended the deadline for submitting entries into its annual competition until Friday 26 March, 23:59 GMT.

INCLUSIVE DESIGN: 5 PACKAGING DESIGN WORKS THAT HAVE HIT THE SPOT
INCLUSIVE DESIGN: 5 PACKAGING DESIGN WORKS THAT HAVE HIT THE SPOT

Emphasising and celebrating user diversity, we identified five companies that have taken a step forward to deliver extremely accessible and breakthrough packaging designs.

The Pentawards Festival is back with its Spring Edition
The Pentawards Festival is back with its Spring Edition

On 10 & 11 March, we hosted the Pentawards Festival: Spring Edition, featuring keynote speakers and design experts covering a range of topics including how to launch a new brand during covid and the future of packaging design.

2021 PENTAWARDS JURY: WHAT IS THE PANEL LOOKING FOR?
2021 PENTAWARDS JURY: WHAT IS THE PANEL LOOKING FOR?

As we approach the competition deadline on 19 March, take a look at these insights from our judges and top tips on how to increase your chances of winning a Pentawards trophy.

Insights into Pentawards League Tables
Insights into Pentawards League Tables

Showcasing the creative minds behind the world’s finest packaging design, our league tables rank the most successful design agencies, freelancers, universities, packaging suppliers and manufacturers. The question is, can you climb up the table or hold on to your top spot?

Design agencies to watch out for in 2021
Design agencies to watch out for in 2021

Following Valentine's Day this weekend, we're sharing the love and putting the spotlight on some of the agencies and designers we've got our eyes on...

Time to meet the 2021 Pentawards Jury
Time to meet the 2021 Pentawards Jury

We're excited to reveal the line-up for this year's Pentawards jury, which has grown from 30 to 40 members, making it our strongest ever.

Trends and forecast for 2021
Trends and forecast for 2021

Take a look at our latest piece published in Creative Review looking at the trends seen in entries over the last few years, and a forecast for what’s to come in packaging design in 2021 and beyond.

Monthly Discoveries, November 2020
Monthly Discoveries, November 2020

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

Interview with Alex Center, designer and founder of branding studio CENTER
Interview with Alex Center, designer and founder of branding studio CENTER

We speak to Alex Center, designer and founder of branding studio CENTER to find out more about the team's latest designs for United Sodas of America and Kin Spritz, and his love of packaging design

Monthly Discoveries, October 2020
Monthly Discoveries, October 2020

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

Interview with Graphic Designer and Platinum Award winner Pavla Chuykina
Interview with Graphic Designer and Platinum Award winner Pavla Chuykina

Graphic designer Pavla Chuykina speaks to us about her journey over the years and her win for Happy Ghost, the first Platinum Award ever given to a conceptual design.

Getting to know SGK Anthem - Amsterdam
Getting to know SGK Anthem - Amsterdam

We speak to Marcel Verhaaf, Executive Creative Director at SGK Anthem - Amsterdam, to learn more about the multi-Pentaward winning agency, what it’s really like to work with them, and their take on upcoming challenges within the industry.

Interview with graphic design and visual communications agency Estudio Maba
Interview with graphic design and visual communications agency Estudio Maba

We speak to Beatriz Suárez López, one of the founders of Spanish graphic design and visual communications agency Estudio Maba to find out more about their work and their success at this year's Pentawards.

2020 Diamond - Best of Show: Air Company
2020 Diamond - Best of Show: Air Company

As the Diamond – Best of Show winner of this year’s Pentawards competition, we find out more about the Air Company brand, product, and packaging, and what made it stand out for our judges.

2020 Winners Announced!
2020 Winners Announced!

Following our virtual Gala Ceremony, we're thrilled to reveal the winners of the 2020 Pentawards, the world’s leading packaging design awards! Take a look at the top winners including the Diamond - Best of Show.

Фестиваль Pentawards уже здесь!
Фестиваль Pentawards уже здесь!

Фестиваль Pentawards наконец-то здесь! В течение следующих трех дней мы услышим мнение экспертов по дизайну со всего мира и будем отмечать победителей конкурса этого года нашей виртуальной гала-церемонией. Узнайте больше и примите участие!

Who will be the 14th Diamond winner?
Who will be the 14th Diamond winner?
Monthly Discoveries, August 2020
Monthly Discoveries, August 2020

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

We speak to Alethea Price, Marketing Manager at Burgopak
We speak to Alethea Price, Marketing Manager at Burgopak
Pentawards Festival: One month to go
Pentawards Festival: One month to go

In just one month we’ll be celebrating the best in packaging design with our 2020 Gala Ceremony and hearing from design experts at companies like Amazon, Superunion, Vault49 and more. It’s time to find out more and get involved.

Creating distinctive and innovative designs with Prompt Design
Creating distinctive and innovative designs with Prompt Design

Prompt Design is a multiple Pentawards winner, having won 14 Pentawards over the years. It's also one of the top packaging design agencies in Thailand, famous for its ability to develop truly distinctive and innovative designs for their clients. Today, we interview Somchana Kangwarnjit, the founder & creative director of Prompt Design, to share his secret to success.

Monthly Discoveries, July 2020
Monthly Discoveries, July 2020

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

Jade Pearl
Jade Pearl
Interview with Alejandro Gavancho
Interview with Alejandro Gavancho

Nowadays we see many people decide to work for themselves and pursue their dream. Today, we interview Alejandro Gavancho, an independent designer based between Leeds and Lima to share his journey with us.

Pentawards Festival 2020
Pentawards Festival 2020
BXL Creative Packaging: 4-in-1 comprehensive creative solution provider
BXL Creative Packaging: 4-in-1 comprehensive creative solution provider

BXL Creative Packaging share with us how they help domestic brands get into international market,s and how they translate Chinese culture into branding and packaging design.

World Chocolate Day 2020
World Chocolate Day 2020

Let's face it, we don't need many reasons to celebrate chocolate, so on World Chocolate Day we shine a spotlight on some of our favourite packaging design work for chocolate brands, from the humourous and playful to the more luxurious and artistic.

Shortlist announcement
Shortlist announcement

The Pentawards 2020 Shortlist is here! It’s time to reveal and celebrate this year’s shortlisted entries, which the jury panel have selected out of over 2,000 entries from 60 countries across the globe. Who will get their hands on a trophy?

Monthly discoveries, June 2020
Monthly discoveries, June 2020

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

World Gin Day 2020
World Gin Day 2020
Talking e-commerce with NX Creative
Talking e-commerce with NX Creative
2020 Shortlist sneak peek
2020 Shortlist sneak peek

With the first round of judging complete and the second and final round just around the corner, we take a sneak peek at the companies and universities with the highest number of shortlisted entries.

B&B Studio: build the brands that matter
B&B Studio: build the brands that matter

In this article, we interview Shaun Bowen, the Co-Founder and Creative Partner of B&B Studio who shares his experience of building entrepreneurial brands and his insights on how brands can adapt to the future of packaging.

Monthly Discoveries, May 2020
Monthly Discoveries, May 2020
Creating Shelf Presence with Reflex
Creating Shelf Presence with Reflex
OlssønBarbieri: reshaping the future through beauty and purpose
OlssønBarbieri: reshaping the future through beauty and purpose

We interview the founder and creative director, Erika Barbieri, from independent creative studio OlssønBarbieri to share with us how they're planning on reshaping the future of design, and the story behind some of their recent projects.

10 Questions with Jo Barnard, Morrama
10 Questions with Jo Barnard, Morrama
Yngbld Feature
Yngbld Feature
Interview with Marc Morillas
Interview with Marc Morillas

Marc Morillas, CEO of branding design agency Morillas, takes us through the motivations behind the family built agency as well as some of his favourite and latest projects, including a recent collaboration to produce protective masks.

Catching up with the first NXT-GEN winner
Catching up with the first NXT-GEN winner

Chen Yu, the first time ever NXT-GEN winner of Pentawards, is a young designer from China whose now studying Product Design. In the past few years, his work has been recognised by the global community and won more than 20 international design awards. More than a thousand media have reported his works. He believes design does not necessarily require very advanced technology; only a small change can make a huge difference.

Keeping creative, positive, and focused during lockdown
Keeping creative, positive, and focused during lockdown

Last month, Pentawards launched the first in a series of Instagram Takeovers hosted by top creatives and designers to help share some positivity, inspiration, and tips for those working from home during the Covid-19 pandemic.

10 Questions with Here Design
10 Questions with Here Design

We caught up with Mark Paton, one of the founders and the Creative Partner at independent design agency Here Design, to hear about some of his favourite design projects and what makes them tick.

April 2020 Monthly Discovery
April 2020 Monthly Discovery

As the most prestigious packaging design award in the world, Pentawards not only recognise the best packaging design via the competition but also promote the importance of packaging design through live events and social media. We are committed to being the bridge between excellent design organisation and brands that are always looking for the best packaging design solutions.

Cadbury celebrates new global brand identity
Cadbury celebrates new global brand identity
Pentawards reveals Top 10 Student League Table
Pentawards reveals Top 10 Student League Table

Pentawards, the world’s most prestigious packaging design competition, is thrilled to reveal a Top 10 Student League Table of universities and colleges that have accumulated the most Pentawards points between 2017-2019.

What is your definition of “sustainable design”?
What is your definition of “sustainable design”?
Pentawards Unveils Top 20 All-Time Winners Table
Pentawards Unveils Top 20 All-Time Winners Table
UPM Raflatac - sustainable labeling future
UPM Raflatac - sustainable labeling future
Sustainability, responsibility and evolving consumer sensibilities emerge as key themes
Sustainability, responsibility and evolving consumer sensibilities emerge as key themes
Happy Chinese New Year!
Happy Chinese New Year!
2020 Jury Announced: Which experts will see your work?
2020 Jury Announced: Which experts will see your work?
Pentawards will issue an official call for entries on Monday 10th February 2020
Pentawards will issue an official call for entries on Monday 10th February 2020
Backbone Branding - Agency of the year
Backbone Branding - Agency of the year
Behind the scenes with Katya Mushkina
Behind the scenes with Katya Mushkina
Zhou Jingkuan - Founder of Shenzhen Left and Right Packaging Design
Zhou Jingkuan - Founder of Shenzhen Left and Right Packaging Design
[Press] The Era of Creativity, Product Design and Development under the Global Version Creative Design Forum 2019
[Press] The Era of Creativity, Product Design and Development under the Global Version Creative Design Forum 2019
Microsoft Takes Highest Pentawards Accolade
Microsoft Takes Highest Pentawards Accolade
In memory of Karen Welman, Co-Founder of Pearlfisher
In memory of Karen Welman, Co-Founder of Pearlfisher
Women in Design - Chloe Templeman, Creative Director for Design Bridge
Women in Design - Chloe Templeman, Creative Director for Design Bridge
10 questions with Amanda Jackson - Creative Director of Jackdaw Design
10 questions with Amanda Jackson - Creative Director of Jackdaw Design
The 2018 Platinum winner interview - Deng Xiong Bo
The 2018 Platinum winner interview - Deng Xiong Bo
Meet TASCHEN's master of design and creator of The Package Design Book series
Meet TASCHEN's master of design and creator of The Package Design Book series
Mario di Paolo - the most awarded designer in Italy
Mario di Paolo - the most awarded designer in Italy
An interview with Richard Walzer
An interview with Richard Walzer
A Pentawards story, created by Ning-Ning Li
A Pentawards story, created by Ning-Ning Li

Pentawards have collaborated with upcoming British illustrator, Ning-Ning Li, to create a beautiful story, depicting the journey of Olmo Garcia and Oliver Montiel, of The Bold Studio, on their way to becoming Platinum Pentaward winners in 2018.

BRAND NEW FOR 2019 - An external assessment, providing an honest opinion, with actionable feedback.
BRAND NEW FOR 2019 - An external assessment, providing an honest opinion, with actionable feedback.

For the first time ever, all entries, whether a winner or not, will receive individual feedback from the Pentawards’ International Jury. The score will be based on the jury’s verdict of the entry, in relation to the four aspects of the judging criteria - quality of design, brand expression, creativity & innovation and emotional connection. 

An interview with Pentawards Designer of the Year: Sebastian Servaire
An interview with Pentawards Designer of the Year: Sebastian Servaire

Without any hesitation, Ingo Maurer would be my greatest source of influence. His work of reconciling design and technology through poetic objects always brings a lot of emotion to me, and I guess that I challenge my team every day to find that level of emotion an object can deliver in all the projects we are designing.

The 2019 Competition: What's new?
The 2019 Competition: What's new?

Life in packaging is non-stop. Whether you work in an agency, manage a brand, supply materials or create the finished article, time is precious. In 2019, Pentawards will offer many new initiatives that will make entering the competition easier, quicker and worth more value, than ever before.

Pentawards announces its International Jury and new president ahead of the 2019 awards edition
Pentawards announces its International Jury and new president ahead of the 2019 awards edition