The designer crafts a bold design inspired by regional rice dishes, aimed at communicating the vibrancy of each area

Riceup elevates the world of rice by curating distinctive varieties from various regions across India, including north, east, west, and south. It introduces these unique types to an audience accustomed to only familiar varieties, celebrating the rich diversity of Indian rice.

The visual identity of Riceup reflects its empowering mission and the bold flavors of Indian cuisine. Through a modular packaging design inspired by regional rice dishes, Riceup communicates the vibrancy of each area. Bold typography and rice illustrations highlight the nutritional value, inviting customers on a flavorful journey. 

Riceup celebrates India's diverse rice heritage by offering unique varieties that inspire culinary exploration. Going beyond traditional types like Basmati and Jasmine, it delves into unconventional Indian rice varieties with exceptional flavors, textures, and nutrition.

For more information on the design, visit Raageshwari Kandaswamy' website or follow them on Instagram.

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