![Land of Plenty's packaging design for Happy Endings](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/5bebe957-4b59-48cf-bca3-2a78dbc078bb/media/23416869-node_happy_endings_header_Large.png)
Land of Plenty's packaging design for Happy Endings
The agency blended an inherent layer of nostalgia with the power of storytelling to create a place where everybody is welcome.
The agency blended an inherent layer of nostalgia with the power of storytelling to create a place where everybody is welcome.
Land of Plenty created a fully planet-friendly packaging system and future proofed identity framework for a changing product offer that champions diversity through individual expression. The challenge was to elevate the packaging to match the quality of the products, whilst expressing a brand that truly values people, planet and positivity.
The agency adopted a language approach full of Aussie charm; built on contradictions, stream of consciousness, and a sprinkle of nonsense for good measure.
A brand defined by colourful chaos, its visual identity features a variety of typography styles, from quirky ‘70s vibes to boldly asymmetrical designs, paired with unique stickers and a rainbow pattern that creates cohesion
For more information on the design, visit Land of Plentyl's website or follow them on Instagram .