Bracom Agency designs a one-of-a-kind gift package for Cafe the Papa's product line, providing consumers with a thorough and enjoyable tasting of both artwork and drinks

Bracom presents an exquisite coffee brand, Cafe de Papa, offering a taste of France in the heart of Da Lat. The bistro's cozy and pleasant ambiance blends touches of Vietnamese culture with traditional French architecture, attracting both locals and visitors alike. The brand's logo, inspired by a classic Parisian window, accentuates the French vibe of the area. Key visuals incorporate vibrant vertical lines reminiscent of latte foam art, infusing the traditional design with a contemporary, whimsical feel. The coffee bags feature recognizable stripes adorned with strokes inspired by latte art, creating a unique visual identity. This implementation proved remarkable in designing product packaging, appealing to coffee enthusiasts. The agency is proud to have designed a one-of-a-kind gift package for Cafe de Papa's diverse product line, offering consumers a delightful tasting experience of both artistry and flavor.

Continuing the concept of a small street corner in Paris, the agency designed a packaging and gift box system for the Cafe de Papa project, shaped like small houses with distinctive striped umbrella roofs. The entire concept, titled "Maison Élégante," translates to "elegant house." The gift packaging, containing Coffee and Tea Boxes inside tiny houses, reuses the facade design from a real coffee shop. The aim is to bring this iconic coffee shop around the world, sharing its story with a broader audience.

At the agency, a variety of materials, including paper, metal, and wood, are experimented with to develop various product packaging options, ranging from coffee beans and tea to gift boxes. The use of diverse materials, while upholding a consistent visual language, has led to a unique and noteworthy packaging solution for Cafe de Papa. Drawing inspiration from the iconic newspaper kiosks of Paris, elements of their design are incorporated into the coffee bean packaging, aligning seamlessly with the overarching theme of "A little Paris in Dalat." This approach aims to create distinctive boxes while reinforcing the coherence of the design theme.

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