Meet with Carrefour’s Global Brand Identity Director, Tatiana Ryfer at the Pentawards Festival in our Meet The Brands area and get a chance to talk 1-1 with her

Our Meet The Brands area gives attendees an exclusive opportunity to book 1-1 meetings and you will be able to discuss partnership and collaboration opportunities, guidance on any ideas or challenges you might have, or to find out more about what they do and their designs.

Tatiana Ryfer, Carrefour’s Global Brand Identity Director

From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana Ryfer has a design career marked by an international path. With over 12 years in Carrefour, Tatiana is now the Global Brand Identity Director and she continues to contribute to building the design culture inside the company. By managing all the brand’s visual aspects, she helped create consistency through all customer touchpoints.

With a prior 3-year experience in the Decathlon Group - a leading European Sports Retailer, known for its innovation approach - as Branding & Packaging Manager, Tatiana had the opportunity to create and develop some of the group’s own brands and to collaborate with its 160 members design team. Her former experiences were split between Brazil, where she opened her own design Studio specialising in branding, signage and packaging and became a referenced packaging teacher in one of the most renowned design schools in the country and New York where she spent 3 years doing a Branding & Packaging Masters in Pratt Institute and working for design agencies.

Rich from this experience, Tatiana shares a 360° design approach and a passion for building authentic brands that talk, share and understand their audience.

“Solid and long-lasting relationships begin by brands that understand, inspire and talk to its audience.”

Find out more about Tatiana Ryfer here.

About Carrefour

Carrefour’s continuous efforts at remaining sustainable with L'intendance - customers bring back empty Carrefour glass containers to get a voucher

Carrefour, a retail giant with a global footprint, has been at the forefront of revolutionizing the way people shop for decades. Their unwavering commitment to pushing the boundaries of retail design and sustainability makes them the perfect partner for the Pentawards Festival.

Carrefour’s Shopping Bags, Silver Pentawards winner in 2022

Don’t miss out on the opportunity to meet 1-1 with Carrefour and other leading brands - Puma, Microsoft and more. Get your tickets now!