The Greek design studio delivers a corporate yet enticing visual identity for Philion Elaion cold-pressed Extra Virgin Olive.

Philion Elaion Extra Virgin Olive Oil is a cold extracted extra virgin olive oil produced by olives of Koroneiki variety grown in Heraklion. The process through which the oil is made has proven to render an extremely low (<0.3%) degree of acidity, offering a much healthier product.

Circus Design Studio was tasked with designing a minimalist corporate identity involving packaging and a product logo that would communicate the cultivation, harvest and production process of the final product. A typographic rendering of the olive tree comprised of two uppercase letters (P and F) becomes the hero of the label design. The full stop is used to symbolize the position of the fruit during collection, under the foliage, and the bright, almost fluorescent colour takes inspiration from the rich natural pigment of the oil. The label is printed using the silkscreen method to enhance the brightness and boldness of the logo and its identity as one.

Clean, geometric typography is used for “extra virgin olive oil”, and brand name. The entire label and logo composition takes inspiration from the capital Greek letter Φ, which highlights the origin and nativity of the product.

For more information about Circus Design Studio’s design visit their website or follow them on Instagram .

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