Searching for a tailor-made design solution, High Spirits company engaged Dig Studio to dig deep into the essence of the product and to come up with fresh, innovative ideas on how to make it unique and striking. The result is a SAMPÉ gin project - a holistic branding journey, covering naming, design, identity, and packaging.

Crafted from the finest Croatian grapes, this exceptional gin boasts herbal aromas of pine, lemon, and Adriatic salt, creating a profound connection to the sea. Inspired by the legend of St. Peter and the John Dory fish, SAMPÉ pays homage to the mythical Mediterranean—a realm where nature and divine touch yield precious gifts. The sea delicacy, bearing the saint's fingerprints, serves as a symbol for this premium gin and is called by his name: Šanpjer, Sant-Pierre, Sampé.

The glass's front texture on this custom-made bottle mirrors the sea's surface, complemented by translucent light-blue lacquer, revealing the brand name mirror-printed on the back. The wave-like texture of the glass distorts the writing, providing an illusion of suspension in water and unveiling fascinating shapes from diverse viewpoints. The secondary packaging, a carefully crafted gift box with an embossed fishing net texture, secures the bottle and enhances exclusivity. Blue hot stamping on fine white and blue papers showcases the brand slogan, reinforcing the Mediterranean aesthetic.

Cohesive design elements, including the light blue glass, wooden stopper in the conical shape of a sailor’s cap, and embossed fishing net, contribute to the immersive Mediterranean experience. Every detail evokes the essence of the region, turning SAMPÉ gin into a sensory journey and a celebration of nature's gifts.

This project exemplifies the synergy between creativity and craftsmanship, crafting a brand identity that not only tells a story but invites consumers to immerse themselves in the captivating world of SAMPÉ gin.

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