Non Gravity delivers a visual identity for organic quince fruit inspired by sustainability and dedication to organic farming

Founded in Yeghvard, Armenia, SerKerFeel is an organic fruit production company with a mission to develop and distribute quince fruits crafted with care and packed with nutrients. Aspiring to be a leader in the market, the brand’s core values are excellence, freshness and sustainability.

SerKerFeel tasked Non Gravity, a branding studio to deliver a visual identity inspired by the brand’s commitment to sustainability and organic farming. The visual identity conveys the brand's narrative of a well-cared cultivation process, and its dedication to environmental protection while incorporating the unique flavour of quince.

The brand’s name is inspired by the combination of emotions to be experienced and lived, hence, SerKerFeel which translates to Eat, Love and Feel. The brand’s ethos is in line with feelings linked with nature and organic products. The logo design is minimalistic and contemporary with a vibrant colour palette. Bold typography highlights the brand's name with a smiley, evoking the emotions of joy while eating the fruit.

For more information on Non Gravity’s design, visit their website or follow them on Instagram.

Do you have a new packaging you would like to share? Get in touch with us here.