Welcome to the world's leading and most prestigious competition for packaging design, founded in 2007.

Pentawards is committed to recognising excellence in design, providing a source of inspiration and connecting the global packaging community through our annual competition, international conferences, digital events, and more.

With the competition now in its 15th year, it has received in excess of 20,000 entries from over 64 countries, with the winners showcasing some of the world's most innovative, inspiring and powerful packaging designs.

Latest news

Coca-Cola unveils brand-new look to accompany updated Coke Zero design

The Coca-Cola Company has revealed a new unified packaging suit for its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, following the new recipe and design update for Coke Zero in February.

Nendo's milk box soap dispenser design

The Tokyo-based global design firm's new replaceable soap dispenser, due to launch next year, has been designed to reduce plastic waste and avoid potential hygiene issues that can occur in reusable containers.

Interview with Tapì, the global boutique of premium and super premium closures

Tapì, the global boutique which designs closures for premium and super premium wine, spirits, condiments, cosmetics and beer tell us about their latest products and plans moving forward.

Powerful packaging with a heart and a story

In a bid to tackle loneliness among the older generation, Mondelez recently reunited Cadbury with Age UK to release a new series of limited-edition Dairy Milk bars as part of their ‘Donate Your Words’ campaign.

Seaweed: the packaging that disappears

From Oohos to takeaway boxes and alcohol capsules, we take a look at the products and story behind Notpla ’s seaweed packaging.

Pearlfisher brand solution for Consider Pastures Gold Standard Eggs

By raising the bar in egg packaging with thoughtful design and acute attention to detail, Pearlfisher set out to reconnect consumers with the brand, making it more enticing to “make the right choice”.

Butterfly Cannon Reveals its Conscious Design Approach

Advocating the importance of making a difference, Butterfly Cannon implements its Conscious Design approach to create packaging that “ticks all the boxes”.

Sustainable Luxury Packaging Design

Celebrating the brand new sustainable luxury packaging design category, we identified some design studios and luxury brands that are taking significant steps to deliver more eco-conscious solutions.

Inclusive Design: 5 packaging designs that celebrate user diversity

Emphasising and celebrating user diversity, we identified five companies and designers who have taken a step forward to deliver accessible and inclusive packaging designs.