The Coca-Cola Company has revealed a new unified packaging suit for its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, following the new recipe and design update for Coke Zero in February.

The Tokyo-based global design firm's new replaceable soap dispenser, due to launch next year, has been designed to reduce plastic waste and avoid potential hygiene issues that can occur in reusable containers.

Tapì, the global boutique which designs closures for premium and super premium wine, spirits, condiments, cosmetics and beer tell us about their latest products and plans moving forward.

In a bid to tackle loneliness among the older generation, Mondelez recently reunited Cadbury with Age UK to release a new series of limited-edition Dairy Milk bars as part of their ‘Donate Your Words’ campaign.

From Oohos to takeaway boxes and alcohol capsules, we take a look at the products and story behind Notpla ’s seaweed packaging.

By raising the bar in egg packaging with thoughtful design and acute attention to detail, Pearlfisher set out to reconnect consumers with the brand, making it more enticing to “make the right choice”.

On 31 March, in a webinar hosted by UPM Raflatac, Adam Ryan (Head of Pentawards) and other design experts got together to discuss the future of packaging. Here are some highlights. 

Advocating the importance of making a difference, Butterfly Cannon implements its Conscious Design approach to create packaging that “ticks all the boxes”.

Thank you to everyone who entered the Pentawards! The 2021 competition is now closed. Stay tuned, shortlist will be revealed 28 May! 

With the sustainability agenda becoming one of the most important issues for the packaging industry, we're thrilled to announce the Pentawards first ever Sustainable Design Jury Panel.  

Celebrating the brand new sustainable luxury packaging design category, we identified some design studios and luxury brands that are taking significant steps to deliver more eco-conscious solutions.

After a number of requests, today the Pentawards announced that it has extended the deadline for submitting entries into its annual competition until Friday 26 March, 23:59 GMT.

Emphasising and celebrating user diversity, we identified five companies and designers who have taken a step forward to deliver accessible and inclusive packaging designs.

On 10 & 11 March, we hosted the Pentawards Festival: Spring Edition, featuring keynote speakers and design experts covering a range of topics including how to launch a new brand during covid and the future of packaging design. 

As we approach the competition deadline on 19 March, take a look at these insights from our judges and top tips on how to increase your chances of winning a Pentawards trophy.

Showcasing the creative minds behind the world’s finest packaging design, our league tables rank the most successful design agencies, freelancers, universities, packaging suppliers and manufacturers. The question is, can you climb up the table or hold on to your top spot?

Following Valentine's Day this weekend, we're sharing the love and putting the spotlight on some of the agencies and designers we've got our eyes on...

We're excited to reveal the line-up for this year's Pentawards jury, which has grown from 30 to 40 members, making it our strongest ever.

Take a look at our latest piece published in Creative Review looking at the trends seen in entries over the last few years, and a forecast for what’s to come in packaging design in 2021 and beyond.

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

We speak to Alex Center, designer and founder of branding studio CENTER to find out more about the team's latest designs for United Sodas of America and Kin Spritz, and his love of packaging design

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

Graphic designer Pavla Chuykina speaks to us about her journey over the years and her win for Happy Ghost, the first Platinum Award ever given to a conceptual design.

We speak to Marcel Verhaaf, Executive Creative Director at SGK Anthem - Amsterdam, to learn more about the multi-Pentaward winning agency, what it’s really like to work with them, and their take on upcoming challenges within the industry.

We speak to Beatriz Suárez López, one of the founders of Spanish graphic design and visual communications agency Estudio Maba to find out more about their work and their success at this year's Pentawards.

As the Diamond – Best of Show winner of this year’s Pentawards competition, we take a look at the Air Company brand, product, and packaging, and what made it stand out for our judges.

Following our virtual Gala Ceremony, we're thrilled to reveal the winners of the 2020 Pentawards, the world’s leading packaging design awards! Take a look at the top winners including the Diamond - Best of Show.

Over the next three days we’ll be hearing from design experts from across the world and celebrating this year’s competition winners with our virtual Gala Ceremony. Find out more and get involved!

With the 2020 Pentawards Gala Ceremony just around the corner, we take a look back at the previous Diamond award winners since the competition launched in 2007.

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

We speak to Burgopak about their alliance with Duallok in creating a new CBD range of innovative, luxury and personalised packaging design.

In just one month we’ll be celebrating the best in packaging design with our 2020 Gala Ceremony and hearing from design experts at companies like Amazon, Superunion, Vault49 and more. It’s time to find out more and get involved.

Prompt Design is a multiple Pentawards winner, having won 14 Pentawards over the years. It's also one of the top packaging design agencies in Thailand, famous for its ability to develop truly distinctive and innovative designs for their clients. Today, we interview Somchana Kangwarnjit, the founder & creative director of Prompt Design, to share his secret to success.

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

We speak to artist / illustrator and fashion designer Jade Pearl about her creative work, from her ethical and sustainable fashion designs to her striking, empowering and meaningful illustrations.

Nowadays we see many people decide to work for themselves and pursue their dream. Today, we interview Alejandro Gavancho, an independent designer based between Leeds and Lima to share his journey with us.

This September, Pentawards will be hosting its first ever online festival, featuring a two-day conference and Gala Ceremony revealing this year's competition winners.

BXL Creative Packaging share with us how they help domestic brands get into international market,s and how they translate Chinese culture into branding and packaging design.

Let's face it, we don't need many reasons to celebrate chocolate, so on World Chocolate Day we shine a spotlight on some of our favourite packaging design work for chocolate brands, from the humourous and playful to the more luxurious and artistic.

The Pentawards 2020 Shortlist is here! It’s time to reveal and celebrate this year’s shortlisted entries, which the jury panel have selected out of over 2,000 entries from 60 countries across the globe. Who will get their hands on a trophy?

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

Ahead of World Gin Day, we celebrate some of the best in gin packaging over the last few years by looking at the story behind previous winning designs.

NX Creative is a comprehensive brand consultancy agency which has served more than 200 domestic and global brands. We speak to them about the world of e-commerce and how to design for this market.

With the first round of judging complete and the second and final round just around the corner, we take a sneak peek at the companies and universities with the highest number of shortlisted entries.

In this article, we interview Shaun Bowen, the Co-Founder and Creative Partner of B&B Studio who shares his experience of building entrepreneurial brands and his insights on how brands can adapt to the future of packaging.

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

Reflex, who service some of Europe’s best-loved brands, tell us how they help brands stand out with their print, design and prototyping abilities.

We interview the founder and creative director, Erika Barbieri, from independent creative studio OlssønBarbieri to share with us how they're planning on reshaping the future of design, and the story behind some of their recent projects.

Jo Barnard, industrial designer and Founder of Morrama, gives us a bit of insight into projects from her award-winning design and innovation studio.

We caught up with Laura Miller, Founder and Creative Chief of full service design and creative studio YUNGBLD, to learn more about her unique style and to discuss one of her latest branding and packaging design projects.

Marc Morillas, CEO of branding design agency Morillas, takes us through the motivations behind the family built agency as well as some of his favourite and latest projects, including a recent collaboration to produce protective masks.

Chen Yu, the first ever NXT-GEN winner of Pentawards, is a young designer from China who is studying Product Design. In the past few years, his work has been recognised by the global community and won more than 20 international design awards.

Last month, Pentawards launched the first in a series of Instagram Takeovers hosted by top creatives and designers to help share some positivity, inspiration, and tips for those working from home during the Covid-19 pandemic.

We caught up with Mark Paton, one of the founders and the Creative Partner at independent design agency Here Design, to hear about some of his favourite design projects and what makes them tick.

As the most prestigious packaging design award in the world, Pentawards not only recognise the best packaging design via the competition but also promote the importance of packaging design through live events and social media. We are committed to being the bridge between excellent design organisation and brands that are always looking for the best packaging design solutions.

Pentawards, the world’s most prestigious packaging design competition, is thrilled to reveal a Top 10 Student League Table of universities and colleges that have accumulated the most Pentawards points between 2017-2019.



A case study about CNY limited edition design. 

Calling all designers, agencies, brands, students and global packaging professionals alike. Prepare your entries for the 14th edition of the world’s leading competition for packaging design. Year on year, Pentawards recognises the best of the best in global packaging design across 57 product categories.

Submit your work and join the thousands of entries competing each year for a place on the prestigious winner's list. 

In 2020 the International Jury will grow to 30 members. This diverse and eclectic group of design gurus, packaging moguls and internationally renowned thought-leaders, devote their time and energy in to recognising global excellence in packaging design and promoting this underrated art form. 

Pentawards have collaborated with upcoming British illustrator, Ning-Ning Li, to create a beautiful story, depicting the journey of Olmo Garcia and Oliver Montiel, of The Bold Studio, on their way to becoming Platinum Pentaward winners in 2018.

For the first time ever, all entries, whether a winner or not, will receive individual feedback from the Pentawards’ International Jury. The score will be based on the jury’s verdict of the entry, in relation to the four aspects of the judging criteria - quality of design, brand expression, creativity & innovation and emotional connection.

Without any hesitation, Ingo Maurer would be my greatest source of influence. His work of reconciling design and technology through poetic objects always brings a lot of emotion to me, and I guess that I challenge my team every day to find that level of emotion an object can deliver in all the projects we are designing.

Life in packaging is non-stop. Whether you work in an agency, manage a brand, supply materials or create the finished article, time is precious. In 2019, Pentawards will offer many new initiatives that will make entering the competition easier, quicker and worth more value, than ever before.